Update on California Carpet Stewardship Program next 5 year plan and trends in carpet recycling in the state.

1. 2016 Pathway
to a New Plan
California Resource Recovery Association – Annual Conference
Brennen Jensen, CA Program Manager
California Carpet Stewardship Program
August 9, 2016

3. Trends & Projections

4. Collections & Recycled Output

5. Collections & Recycled Output
11.2
9.2
8.3
8.6
6.7
8.0
7.4
8.7
9.5
9.0 8.8
1.3 1.3
1.7
2.3
1.7
1.4 1.3 1.3
1.0 0.9 1.1
9.9
7.8
6.6
6.3
5.0
6.6
6.1
7.4
8.5
8.1
7.7
2.5
1.9 2.2
3.2
2.5 2.7
1.9
2.3
3.1 3.3 3.4
-
2.0
4.0
6.0
8.0
10.0
12.0
July
2015
August
2015
September
2015
October
2015
November
2015
December
2015
January
2016
February
2016
March
2016
April
2016
May
2016
millions of pounds
Gross Collected Sent Landfill Net Diversion Recycled Output

6. Meaningful Improvement
• Upward trends are noted in:
• Jan-June steady increase in RO,
• pounds of carpet 6le recycled,
• reuse of 6le and broadloom,
• calcium carbonate u6liza6on,
• Tier 2 non-nylon product sales, and
• strengthened collec6ons.

7. Meaningful Improvement

8. Meaningful Improvement

9. Meaningful Improvement

10. Meaningful Improvement

11. Meaningful Improvement
30 Drop-off Sites
30 CounNes
71% of YE goal
1171 Retailer Face-To-Face
visits 104% of YE goal
200% Increase in CA-Program parNcipants,
supported by 9 new grant projects

12. Meaningful Improvement
• New technologies and tools like the economic model
• Posi6oning the Program for success
• 2nd Half of 2016 expected pounds and 2017 projections
• Promise substan6al growth as a result of the new incen6ves
• Novel technologies and the expansion of existing products
• Building market penetra6on
• Markets are improving, and new technology and product
development are reaching implementation

13. New 5-Year Plan

14. Next Steps for Program Goals
Workshop 5-year Planning
• 2021 Program Headlines
• What is your vision for 2021?
What needs to happen in 2020 – 2019 – 2018 – 2017 to achieve those goals?
Stakeholder Workshops

15. Stakeholder Input
Workshop 5-year Planning
• 18 Council Members, representing variety of stakeholders
• Provide input to inform development of new 5-year Plan
Council Formation

16. Presentation to JPAStakeholder Council
Council Members

17. Next Steps for Program Goals
• Recyclability
• Reuse
• Collection
• Recycled Output
• Diversion
• Market (Product) Development
Idea Generation

18. • Measurable
• Objectives
• Strategies
• Tactics
MOST Grids

19. Rank All (~400) Strategies
• Green –
Yes, Go Ahead!
• Yellow –
Caution, Clarity
Refinement
• Red –
Hold, Avoid
Recommendations

20. Impact vs. Resources
Impact
Resources
Idea Synthesis

21. Impact vs. Resources
Plan Strategies
Subsidies
E&O
Grants
R&D
Services
• Subsidies – Offset Cost of Carpet Stewardship
• Grants – Catalyze & Accelerate Market
• Exis6ng Capital Investment, Product Tes6ng, Procurement; New Elements
• Education & Outreach – Stimulate Behavior Change
• Engage Consumers, Installers, Retailers, Local Governments
• Technical Assistance – Facilitate Strengthened Markets
• Assistance to Sites, Par6cipants, Stakeholders
• Research & Development – Increase Innovation
• Further Recyclability, Recycled Content, Carpet-to-Carpet
• Service & Infrastructure – Build for Resilience
• Fund Management, Compliance, Oversight; Collec6on; Staffing, Systems
Tech Assist

22. Presentation to JPAStakeholder Council
Sustainable Plan Committee

23. Plan Pathway
FEB -JUNE
Economic
Modeling
Fund
Balance
Modeling
Pounds
Projections &
Likelihood
Final Plan
Submission
SPC/SFOC
Decisions &
Selections
Plan Build Out – Strategies and Tactics – Document Preparation à OCT
Scenario
Analysis &
Refinement
SPC/SFOC
Final Reviews
& Approvals
Mar 8th & 10th
Workshops
Stakeholder Engagement
Idea Generation & Prioritization
Feb Mar, Apr, Jun
Council Meetings

24. Questions & Discussion