This document discusses challenges and initiatives around recycling paper cups and foodservice packaging in the UK. It outlines the history of the Paper Cup Recovery and Recycling Group, which was established in 2006 to explore collecting and recycling paper cups. While early trials were successful, they could not compete at a large scale. The document describes a 2013 convention where stakeholders discussed opportunities to pursue an industry-wide initiative to develop a viable supply chain for recycling paper cups and foodservice packaging. It proposes a three-pronged project to map the process and conduct capture trials to support a full funding submission leading to potential investment and expansion in this area.