Trends in carpet diversion and recycling in California; update on plan for California Carpet Stewardship Program

1. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
1
2016 Pathway
to a New Plan
California Resource Recovery Association – Annual Conference
Brennen Jensen, CA Program Manager
California Carpet Stewardship Program
August 9, 2016

2. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
2
Trends & Projections
Collections & Recycled Output

3. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
3
Collections & Recycled Output
11.2
9.2
8.3
8.6
6.7
8.0
7.4
8.7
9.5
9.0
8.8
1.3
1.3
1.7
2.3
1.7
1.4
1.3
1.3
1.0
0.9
1.1
9.9
7.8
6.6
6.3
5.0
6.6
6.1
7.4
8.5
8.1
7.7
2.5
1.9
2.2
3.2
2.5
2.7
1.9
2.3
3.1
3.3
3.4
-­‐
2.0
4.0
6.0
8.0
10.0
12.0
July
2015
August
2015
September
2015
October
2015
November
2015
December
2015
January
2016
February
2016
March
2016
April
2016
May
2016
millions
of
pounds
Gross
Collected
Sent
Landfill
Net
Diversion
Recycled
Output
Meaningful Improvement
• Upward trends are noted in:
• Jan-­‐June steady increase in RO,
• pounds of carpet 6le recycled,
• reuse of 6le and broadloom,
• calcium carbonate u6liza6on,
• Tier 2 non-­‐nylon product sales, and
• strengthened collec6ons.

4. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
4
Meaningful Improvement
Meaningful Improvement

5. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
5
Meaningful Improvement
Meaningful Improvement

6. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
6
Meaningful Improvement
30
Drop-­‐off
Sites
30
CounSes
71%
of
YE
goal
1171
Retailer
Face-­‐To-­‐Face
visits
104%
of
YE
goal
200%
Increase
in
CA-­‐Program
parScipants,
supported
by
9
new
grant
projects
Meaningful Improvement
• New technologies and tools like the economic model
• Posi6oning the Program for success
• 2nd Half of 2016 expected pounds and 2017 projections
• Promise substan6al growth as a result of the new incen6ves
• Novel technologies and the expansion of existing products
• Building market penetra6on
• Markets are improving, and new technology and product
development are reaching implementation

7. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
7
New 5-Year Plan
Next
Steps
for
Program
Goals
Workshop 5-­‐year Planning
• 2021 Program Headlines
• What is your vision for 2021?
What needs to happen in 2020 – 2019 – 2018 – 2017 to achieve those goals?
Stakeholder Workshops

8. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
8
Stakeholder
Input
Workshop 5-­‐year Planning
• 18 Council Members, representing variety of stakeholders
• Provide input to inform development of new 5-year Plan
Council Formation
Presentation to JPAStakeholder Council
Council Members

9. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
9
Next
Steps
for
Program
Goals
• Recyclability
• Reuse
• Collection
• Recycled Output
• Diversion
• Market (Product) Development
Idea Generation
• Measurable
• Objectives
• Strategies
• Tactics
MOST Grids

10. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
10
Rank
All
(~400)
Strategies
• Green –
Yes, Go Ahead!
• Yellow –
Caution, Clarity
Refinement
• Red –
Hold, Avoid
Recommendations
Impact vs. Resources
Impact
Resources
Idea Synthesis

11. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
11
Impact vs. Resources
Plan Strategies
Subsidies
E&O
Grants
R&D
Services
• Subsidies – Offset Cost of Carpet Stewardship
• Grants – Catalyze & Accelerate Market
• Exis6ng Capital Investment, Product Tes6ng, Procurement; New Elements
• Education & Outreach – Stimulate Behavior Change
• Engage Consumers, Installers, Retailers, Local Governments
• Technical Assistance – Facilitate Strengthened Markets
• Assistance to Sites, Par6cipants, Stakeholders
• Research & Development – Increase Innovation
• Further Recyclability, Recycled Content, Carpet-­‐to-­‐Carpet
• Service & Infrastructure – Build for Resilience
• Fund Management, Compliance, Oversight; Collec6on; Staffing, Systems
Tech
Assist
Presentation to JPAStakeholder Council
Sustainable Plan Committee

12. State
of
the
State
of
Carpet
Stewardship
CRRA
Conference
2016
-­‐
EPR
Series
-­‐
8/9/16
2016
Pathway
to
a
New
Plan
12
Plan Pathway
FEB -JUNE
Economic
Modeling
Fund
Balance
Modeling
Pounds
Projections &
Likelihood
Final Plan
Submission
SPC/SFOC
Decisions &
Selections
Plan Build Out – Strategies and Tactics – Document Preparation ! OCT
Scenario
Analysis &
Refinement
SPC/SFOC
Final Reviews
& Approvals
Mar 8th & 10th
Workshops
Stakeholder Engagement
Idea Generation & Prioritization
Feb Mar, Apr, Jun
Council Meetings
Questions & Discussion