2. Vision Organization Chart
Market & Brand Executive Bios
Vineyard Production Plan
Winemaker Case Sales
Wines Sales by Brand
Performance
Looking Forward
Investment Summary
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3. Captûre Wines was launched in 2008 to create world class Bordeaux-
style artisan wines, originating in the steep, rugged terroir of our
mountaintop vineyards
In our first four years, we’ve created one of the most acclaimed and
highly rated portfolios in California, and a nationally known and
respected luxury brand
3
4. Our market strategy is to sell luxury wines directly to the
affluent consumer
Artisan wines costs 2 to 3 times more to produce, but
command a 5 to 10 times premium price.
With operating and sales margins significantly higher, it is
the most profitable segment of the wine industry
The global market for luxury wine remains strong, as
cellars have appreciated at 40% over the past decade
Investment cellars regularly include Napa and Sonoma
artisan brands, and the Asian market is now turning to
California wines
At exit, luxury brands are valued at a premium
4
5. The Captûre brand is off to a good start:
Covered in the Wall Street Journal, Forbes, CNN, Bloomberg, The
Robb Report, Wine Spectator, Food and Wine, and other top
publications
Awarded consistent 90+ and classic scores from Robert Parker,
Steven Tanzer, Wine Spectator, Wine Enthusiast, and other
respected critics
Named a “Top 100 Luxury Brand” by The Robb Report in 2010, and
one of only five domestic white wines named to The Robb Report’s
“Best of the Best” for 2011
Developed high-profile partnerships with prominent restaurateurs,
top sommeliers, celebrity chefs and complementary luxury brands
Invited to participate at Pebble Beach Food and Wine, Aspen Food
and Wine, and other prestigious, invitation-only luxury events
Served in top tier restaurants and hotels, in top U.S. markets
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6. Rising to 2,450 feet above the Alexander Valley, and first planted to vine in
the 1850s, Tin Cross Vineyards is one of the oldest and most beautiful
vineyards in California
The 240 acre grounds are studded with ancient oaks, artesian spring-fed
lakes, wild turkey, bobcat, deer and boar, and the large mountaintop home
is used for tastings and vacationing guests
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7. Acquired in 2008, Tin Cross is now an ultra-premium wine-growing
estate, with 40 acres of plantings in mineral-rich volcanic soils, steeply
pitched to a variety of exposures and micro-climates
Planting and organic farming practices are directed by Denis Malbec, a
vigneron with decades of experience at Chateau Latour and other
Bordeaux Grand Cru estates
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8. Tin Cross is one of a handful of high elevation artisan vineyards that
comprise the new Pine Mountain-Cloverdale Peak AVA
The recently approved appellation contains less than 230 planted acres,
and is the highest mountain AVA in the Napa and Sonoma wine regions
With projects by Denis Malbec, Thomas Rivers Brown, Ulisses Valdez and
other high profile winemakers already under way, Pine Mountain is
quickly gaining recognition as a new, unique source of luxury quality fruit
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9. Captûre ’s founding winemakers are among the most celebrated and successful in the world
Denis Malbec was born at Chateau Latour, was apprenticed at Château Lagrange and Haut
Brion, and returned as third generation winemaker (following his father and grandfather),
for vintages 1994 through 1998
May Britt Malbec founded "Le Bateau,” on a luxury yacht built for King Frederic of Denmark.
In 1992, she won the Prince Henri-Melchior de Polignac Award, and was named the Best
Sommelier in the Nordic countries. In 1995, she joined Denis at Chateau Latour
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10. Révélation Ma Vie Carol Dark Rose
A pure, single vineyard Our very small lot Chardonnay A Bordeaux blend of Cabernet
mountain cabernet $135 from Tin Cross $48 and Merlot grapes $20
Harmonie Les Pionniers
Our best yearly blend of our Deep, nuanced SB, placed at
best barrels $120 French Laundry $40
Alliance Tradition
A Bordeaux expression of Rich, round sauvignon blanc, a
pure mountain fruit $90 blend of four hillside sites $30
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11. Fleuron Cabernet Fleuron Chardonnay
A blend of Tin Cross estate A bright, lightly oaked wine from
and hillside fruit $40 30-year old Tin Cross vines $24
Fleuron is our value line, priced for “by the glass” placements and national distribution
We will be introducing new Sauvignon Blanc and Pinot Noir wines in 2013
Celebrity chef Tom Colicchio has commissioned a Fleuron “Cuvee wichcraft” for his
national restaurant group
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12. 92 2010 Ma Vie Carol Chardonnay 2009 Ma Vie Carol Chardonnay
Wine Spectator
90 Anthony Dias Blue
90 2010 Les Pionniers Sauv Blanc
92 2009 Les Pionniers Sauv Blanc
Wine Spectator Wine Spectator
2010 Les Pionniers Sauv Blanc 92 2009 Les Pionniers Sauv Blanc
92
Stephen Tanzer Wine Advocate
2009 Revelation Cabernet Sauv 2009 Tradition Sauv Blanc
95 91
Wine Enthusiast Wine Spectator
2009 Harmonie Cabernet Sauv 2009 Tradition Sauv Blanc
95 92
Wine Enthusiast Anthony Dias Blue
2009 Harmonie Cabernet Sauv 91 2008 Tradition Sauv Blanc
94 Wine Spectator
Wine & Spirits
2008 Tradition Sauv Blanc
90 2009 Ma Vie Carol Chardonnay 92 Steve Tanzer
Stephen Tanzer
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13. 2012
2011
2010 Introduced our
Fleuron value
brand, to follow
2009 Established
marquee
through the
channel
distribution
Began placements partners across Established
2008 with elite
restaurants and
major markets direct-to-consumer
sales team
Positioned Captûre hotels Released our first
as a unique artisan portfolio of Red
brand with press, Released additional Wines
Acquired Tin trade and White Wine cuvees
Cross Vineyards influencers
and formed
Captûre Wines Released our first
portfolio of White
Created the story, Wines
defined the brand,
developed the plan
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14. Revenue and EBITDA 2009-2012
Fiscal Year ending June 30
$1.5
$1.0
MILLIONS
$0.5
$0.0
($0.5)
($1.0)
($1.5)
2009 2010 2011 2012
Revenue $0.024 $0.215 $0.816 $1.22
EBITDA ($1.00) ($0.594) ($0.210) $0.177
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16. Debt: Equity:
$1,000,000 authorized $1,000,000 authorized
$475,000 funded $450,000 funded
12% coupon Accredited investors only
Conversion option, YE 2015
Secured by 2nd TD on Tin Cross
Minimum $100,000 investment
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17. Owners-only wine, events and Tin Cross lodging
One case of each Capture and Fleuron cuvee per year
Owner access to allocation-only wines and preferred pricing on all wines
Annual 5 days lodging at Tin Cross Vineyards
Participate in Captûre harvest, crush, winemaking and release events
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18. Owner entree to unique wine country experiences
“Behind the scenes” access to invitation-only tastings and luxury events (In
2012: Super Bowl VIP Arrival, L.A. Confidential Magazine at the W, Rolls
Royce garden party in the Hamptons, Pebble Beach and Aspen Food and
Wine , many more)
Introductions to celebrity restaurateurs, chefs, sommeliers and
winemakers
Proprietor’s discounts at most wineries in Napa and Sonoma 18
20. Proprietor
Michael Foster
CEO
Ben Sharp
Marketing and
Vineyard Winemaker Finance Operations
Sales
Bacchus VM Malbec & Malbec Tim Cowart TBD
Andre Boada
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21. Michael Foster, Proprietor Bacchus VM Denis and May Britt Malbec, Winemakers
The Foster Family purchased Tin Cross Bacchus Vineyard Management, led by CEO Denis was literally born into wine, and served as
Vineyards and founded Captûre Wines Glenn Alexander, is one of the most winemaker, after his father and grandfather, at the
in 2008. Mike is a successful successful precision farming organizations in famed Château Latour in Bordeaux. In
entrepreneur, having grown and wine country. Bacchus brings their extensive 2009, Denis and May Britt, a former award-
harvested multiple companies in the experience in sustainable, organic agriculture winning sommelier, achieved back to back 100-
technology-leveraged information to the design, planting and care of Tin Cross' point Robert Parker-rated wines in the United
sector, and founded several non-profit steep mountain vineyards. States.
organizations.
Timothy Cowart, CFO Andre Boada, VP Sales/Marketing
Benjamin Sharp, CEO Tim Cowart is a principal at Burkland
Andre has been building brands and creating
Ben has 20 years of professional Associates, and serves Captûre as interim
strategic relationships in the wine industry for
experience, focused on the CFO. Tim has over 20 years experience
over 20 years. He has been responsible for brands
strategy, launch, and development of providing financial and strategic advice
as diverse as Cuvaison, Markham and
luxury consumer products. He began his to organizations in the alternative
Greystone, and led the Artisan Estate portfolio
career in the wine industry in 2004 energy, medical
of La Crema, Stonestreet, Freemark Abbey, La
working for industry icon Jess device, wireless, manufacturing, aerospace, onlin
Jota, Cardinale and Lokoya for Jackson Family
Jackson, of Kendall-Jackson Wines. Ben e services, venture capital,
Wines.
has an MBA from UCLA’s Anderson and other industries. Tim has an MBA from
School and a Bachelor’s degree from University of Southern California and
graduated with honors with a BS in Finance
Duke University.
& Accounting from Menlo College.
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