Canon has a long history dating back to 1933 when it was established as an optical precision instruments laboratory. It has since developed core competencies in precision optics, mechanical engineering, and electronics technology. Canon's resources include financial capital, manufacturing plants, equipment and raw materials. Intangible resources are its technology, brands, reputation and customer loyalty. Canon focuses on developing its human resources through training programs. Its value chain involves R&D, procurement, manufacturing, logistics, marketing and sales, and after-sales support. Canon has pursued strategies that balance market share growth and profitability by focusing on niche markets in the imaging industry where it can develop competitive advantages.

1. 경영 전락
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1365730 데니스 드리아나 수바 - 발표
1365937 한도코 쟈이라니 – 발표
1365776 루리 크리스티안 - 발표
1365811 린다 탄 - 발표
1365857 아궁 노피아완 - 피피티
1365893 에르피나 - 피피티
1317284 강지수
1415656 최지경

2. INTERNAL RESOURCES AND
CAPABILITY
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3. 1
2
3
4
5
Table of
Contents
내용 발표
역사
History 1933 - present
핵심역량
Core Competencies
R&C
Our brand new ideas
Value Chain
Value Chain
Conclusion
Our brand new ideas
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4. 역사
The Power of PowerPoint | thepopp.com
핵심역량
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5. History
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Canon’s history
1933-1961
Kwanon,
Indirect X-ray camera
Canon began with the establishment of
Precision Optical Instruments
Laboratory in 1933
1962 - 1975
Canola 130, NP-1100, PPC-1,
SLR F-1
Canon developed its first five-year
plan in preparation for full-fledged
entry into the business machine market
1976 - 1987
AE-1, Canoword 55,
IOS 650, FC-3
Canon launched its Premier Company
Plan with the aim of becoming an
excellent global company
1988 - 1995
CLC-500 color laser, BJ-10v inkjet,
CLC1000 high-speed
Canon announced its second
inauguration with the launch of the
First Global Corporation Plan
http://global.canon/en/index.html

6. History
Canon’s history
Digital IXUS
Canon’s innovation
activities began with the
launch of the Excellent
Global Corporation Plan
1996-2000
Cinema EOS System, EOS
5D Mark II
Canon enters the motion picture
production industry with the
launch of the Cinema EOS
System of cinema cameras and
lenses.
2008-2011
EOS-1D X Mark II
Canon’s digital SLR camera
flagship model EOS-1D X
Mark II is launched.
2016
Digisuper 100 xs, IOS 300D,
PIXMA iP8500,
Canon introduces the first
"camera direct" products,
2001-2004
imagePRESS C10000VP
The image PRESS C10000VP
production printer offering
print speed of 100 pages per
minute is launched.
2015
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http://global.canon/en/index.html

7. Cannon의 핵심역량
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이 세가지 핵심역량 ( 3 core Competencies)
정밀광학기술
1933년 현미경제작에서 얻은 광학기술을 바탕으로
2차 세계대전 이후 상업용 카메라제조에 사용되고
프린트 기기와 복사기 개발에도 사용했다
정밀기계기술
1935년 이후 현미경, 카메라의 제조에 필요한 정밀
기계기술을 관련 산업에 지속응용, 발전시켰다.
첨단전자기술
전자기술에 R&D투자를 확대하여 70년대에 레이저
빔 기술을 이용해 최초로 microprocessor가 작동하
는 복사기를 개발하였다
The structure of Canon to spread the accumulated
technologies
and provides an opportunity to create new
products.
Therefore, not only for their business development
but also develop the core competencies of an
enterprise.Canon has continued to develop through the
licensing learned new techniques and new
technology R & D investment could increase
our capabilities.
In the modern enterprise management of each
organization as Canon recognize the abilities
and skills outside the given hierarchy,
It should provide an environment.
출처_(글로벌경쟁시대의)경영전략 6판

8. The Power of PowerPoint | thepopp.com
R&C 분석
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9. Internal Resources
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캐논의 유형자원 (Tangible Resource)
Financial
Internal funds
Physical
Plant and equipment:
size, location, technology
Land and buildings.
Raw materials.
https://prezi.com/recjav8bf8o3/canon-usa-inc/

10. 캐논의 유형자원 (Tangible Resource)
The Power of PowerPoint | thepopp.com 10
금융의 (Financial)
http://global.canon/en/corporate/result/summary.html#submenu

11. 캐논의 유형자원 (Tangible Resource)
The Power of PowerPoint | thepopp.com 11http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?filter=Electronics
물리적 (Physical)

12. Internal Resources
The Power of PowerPoint | thepopp.com 12
캐논의 무형자원 (Intangible resources)
Technology
Patents, copyrights.
R&D facilities
Technical and scientific
Reputation
Brands
Customer loyalty
Product reputation

13. 캐논의 무형자원 (Intangible resources)
The Power of PowerPoint | thepopp.com 13
Technology(기술)
https://www.youtube.com/watch?v=YilqiH7e3jo

14. 캐논의 무형자원 (Intangible resources)
The Power of PowerPoint | thepopp.com 14
Reputation (명성)
http://interbrand.com/best-brands/best-global-brands/2015/ranking/#?filter=Electronics

15. Internal Resources
The Power of PowerPoint | thepopp.com 15
캐논의 인적자원 (human resources)
San-Ji Spirit, Canon code of
conduct (행동 강령):
Learning and Development
• Ji-hatsu (Self-Motivation): Take the initiative & be
proactive.
• Ji-Chi (Self-Management): Conduct yourself
responsibly & be accountable.
• Ji-kaku (Self-Awareness): Understand the
situation & your role in it
• Internal mobility
• Web-based seminars
• Blended learning
• Instructor-led classes

16. The Power of PowerPoint | thepopp.com
가치사슬
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Value Chain
The Value Chain for the purpose of this Analysis
Canon has been
able to reduce
cost in every
aspect of the
value chain
http://www.studymode.com/essays/Value-Chain-For-Canon-Cameras-1604728.html
Firm infrastructure
Canon regional sales organizations had been responsible for delivering
Managed Print Services (MPS) within their national and regional markets
Human resource
management
Canon Inc. maintains an educational system for rankbased, elective and
self-development training.
Technological
development
The required energy to maintain the warp field increases dramatically
thereby limiting the attainable warp speed
Procurement
Canon has been making every effort for continuing growth by
developing, producing and selling useful products.
Example:
Waranty,
Maintenance,
Education,
And Training,
SERVICING
INBOUND
LOGISTICS
Example:
Quality
Control,
Receiving,
Supply
Schedul
Example:
Manufacturing,
Packacging,
Production
Control,
Maintenance
OPERATION
Example:
Finishig Goods,
Dilevery,
OUTBONG
LOISTICS
SupportActivitiesPrimaryActivities
Value add
– cost
= profit marginSALES &
MARKETING
Example:
Customer
Management,
Order Taking,
Promotion,
Sales Analys,
Market
Research

18. The Power of PowerPoint | thepopp.com
결론
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Canon's Percentage of Selected Global Markets
http://www.slideshare.net/amir2703/nikon-vs-cannon-operation-strategy
Canon's strategies have been very
effective in balancing growth of market
share with profitability, with the firm
controlling a significant share of focused
niche markets in the imaging industry.
Cannon's strategic challenges involved
identifying the markets in which it intended
to compete and developing competitive
advantages to allow the firm to balance
market share and profitability growth with
in these markets.
http://web.canon.jp/ir/finance/highlight.html
Resource and Capabilities

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Competition
Nokia faces challenging
competition within the mobile
device industry. This is evident
particularly in the smartphone
sector with their top competitors
being Apple, Samsung and
Blackberry. While companies
such as Apple and Samsung offer
smart phones at a premium with
higher quality, Nokia takes a more
conservative approach.
Nokia Comparison
http://www.gsmarena.com/the_rise_dominance_and_epic_fall__a_brief_look_at_nokias_history-blog-13460.php

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If a company has developed core competencies to
accurately identify its type, intangible and human
resources to improve the competitiveness of
enterprises and allows for expansion into new
business.
Therefore, to respond to the threat from the outside
to change the company through the development of
sustainable products to meet him in order to develop
core competencies and growth.
conclusion

22. Thank You for Watching!
Any Questions?
Source Reference:http://www.slideshare.net/amir2703/nikon-vs-canon-operation-strategy
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