An analysis of candidate mentions in social media and major news sources - How the candidates rank based on the "buzz" they generate - A snapshot of the "buzz" generated by each Republican candidate, including the number of mentions, mentions by source, trend, top keywords, top hashtags, and sentiment

1. Republican Candidate Scorecard
and Candidate Profiles
An analysis of candidate mentions in social media and major news sources
June 24 – July 24
Tonya M. Green, Ph.D.
August 2015
© 2015 by Tonya M Green

2. EXECUTIVE SUMMARY
Based on the analytics performed over one month, the following insights are observed:
2
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24
• Over 12 million mentions of the Republican
candidates are observed.
• Trump dominates (8.3M mentions), followed by
Cruz (729K), Walker (564K), and Bush (527K).
Pataki (31K) is mentioned the least.
• Twitter is the top source of candidate mentions,
followed by traditional news, forums, and then
blogs.
• The ranking of candidate mentions differs slightly
for traditional media. Trump leads (151K), but is
followed by Bush (52K), Walker (31K), Rubio
(24K), and Jindal (22K).
• Mentions of 31% of the candidates peak around
June 24-26.
• Mentions of Kasich have the highest positive
sentiment (32%), followed by Cruz (30%).
Mentions of Graham have the lowest positive
sentiment (19%).
• Mentions of Trump have the highest negative
sentiment (26%), followed by Perry and Graham
(25% each). Mentions of Kasich have the lowest
negative sentiment (13%).

3. REPUBLICAN CANDIDATE SCORECARD
Mentions of Republican candidates in social media and major news sources from June 24-July 24 were examined. Who’s most mentioned? Trump leads
with 8.3M mentions, followed by Cruz (729K), Walker (564K), and Bush (527K). Who’s mentioned the least? Pataki (31K). Trump has the highest number
of daily mentions at 418K, followed by Walker (155K) and Christie (119K). Republican candidates are most mentioned on Twitter. Whose mentions have
the highest positive sentiment? Kasich (32%), followed by Cruz (30%). Whose mentions have highest negative sentiment? Trump (26%), followed by
Perry and Graham (25% each).
3
Candidate Ranking Mentions Blogs Forums Twitter News Max Peak Sentiment1 Sentiment Distribution
Trump 1 8.3M 42K 248K 8M 151K 418K 13-Jul 74
Cruz 2 729K 6K 16K 688K 20K 60K 24-Jul 78
Walker 3 564K 7K 20K 506K 31K 155K 13-Jul 82
Bush 4 527K 9K 22K 444K 52K 52K 9-Jul 81
Christie 5 338K 4K 6K 309K 20K 119K 30-Jun 80
Jindal 6 322K 3K 6K 291K 22K 71K 24-Jun 80
Paul 7 232K 3K 10K 204K 15K 16K 30-Jun 76
Rubio 8 222K 4K 4K 190K 24K 14K 7-Jul 82
Perry 9 202K 3K 5K 179K 16K 16K 22-Jul 75
Huckabee 10 178K 3K 8K 155K 12K 35K 26-Jun 79
Graham 11 152K 3K 6K 128K 15K 27K 21-Jul 75
Santorum 12 123K 2K 5K 105K 11K 14K 26-Jun 76
Fiorina 13 114K 1K 3K 103K 6K 11K 25-Jun 79
Carson 14 110K 2K 4K 96K 8K 6K 25-Jun 82
Kasich 15 101K 2K 3K 87K 10K 41K 21-Jul 87
Pataki 16 31K 1K 1K 25K 4K 4K 2-Jul 80
1Sentiment score: 100% - % Negative
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

4. 4
1. Donald Trump
SENTIMENT
TOP HASHTAGS
SENTIMENT
TOP HASHTAGS
MENTIONS BY SOURCE MENTIONS BY SOURCE
8.3M mentions
2015 Jun 24-Jul 24
729K mentions
2015 Jun 24-Jul 24
2. Ted Cruz
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

5. 5
3. Scott Walker
SENTIMENT
TOP HASHTAGS
SENTIMENT
TOP HASHTAGS
MENTIONS BY SOURCE MENTIONS BY SOURCE
564K mentions
2015 Jun 24-Jul 24
527K mentions
2015 Jun 24-Jul 24
4. Jeb Bush
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

6. 6
5. Chris Christie
SENTIMENT
TOP HASHTAGS
SENTIMENT
TOP HASHTAGS
MENTIONS BY SOURCE MENTIONS BY SOURCE
338K mentions
2015 Jun 24-Jul 24
322K mentions
2015 Jun 24-Jul 24
6. Bobby Jindal
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

7. 7
7. Rand Paul
SENTIMENT
TOP HASHTAGS
SENTIMENT
TOP HASHTAGS
MENTIONS BY SOURCE MENTIONS BY SOURCE
232K mentions
2015 Jun 24-Jul 24
222K mentions
2015 Jun 24-Jul 24
8. Marco Rubio
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

8. 8
9. Rick Perry
SENTIMENT
TOP HASHTAGS
SENTIMENT
TOP HASHTAGS
MENTIONS BY SOURCE MENTIONS BY SOURCE
202K mentions
2015 Jun 24-Jul 24
178K mentions
2015 Jun 24-Jul 24
10. Mike Huckabee
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

9. 9
11. Lindsey Graham
SENTIMENT
TOP HASHTAGS
SENTIMENT
TOP HASHTAGS
MENTIONS BY SOURCE MENTIONS BY SOURCE
152K mentions
2015 Jun 24-Jul 24
123K mentions
2015 Jun 24-Jul 24
12. Rick Santorum
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

10. 10
13. Carly Fiorina
SENTIMENT
TOP HASHTAGS
SENTIMENT
TOP HASHTAGS
MENTIONS BY SOURCE MENTIONS BY SOURCE
114K mentions
2015 Jun 24-Jul 24
110K mentions
2015 Jun 24-Jul 24
14. Ben Carson
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24

11. Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24 11
15. John Kasich
SENTIMENT
TOP HASHTAGS
SENTIMENT
TOP HASHTAGS
MENTIONS BY SOURCE MENTIONS BY SOURCE
101K mentions
2015 Jun 24-Jul 24
31K mentions
2015 Jun 24-Jul 24
16. George Pataki

12. ANALYTICS PLATFORM
Analytics were performed using Sysomos Media Analysis Platform (MAP), which collects data for mining and analysis from social media (e.g.,
blogs, Twitter, social networks, message boards and online forums) and major news sources
Sources reported: Blogs, forums, Twitter, and traditional news
Sentiment analysis based on random sample of a maximum of 20K records per source
APPENDIX
12
Tonya M Green, PhD
Twitter: @just_tonya
ANALYTICS TIMEFRAME
2015 June 24-July 24
Candidate Scorecard and Profiles | © 2015 Tonya M Green| Reporting Period: 2015 June 24-July 24