A peek into "The Power of Data" with specific ref to Supply-chain where lots of data is generated by the minute & Teams are busy fire -fighting every moment !!

1. Power of Data
&
Supply Chain
Ramgopal Cancherla
3rd Annual Manufacturing Excellence
Mumbai, INDIA
April 2008

2. Top of the mind
Data
Data Bank
Management
Data Mart Data
Warehouse
Database
Data Data
Mining Inconsistencies
Data
Recovery Data
Stewards
Data Data
Processor Security

3. Topics
 Overview of Pharma Industry
 Overview of
 Supply chain applications & interfaces
 Data
 Perspectives & Viewpoints

4. Worldwide Pharmaceutical Market :
474 EUR Bn. in 2007
Asia Pacific- Russia – Japan region : 18% of WW Sales in 2007
USA
200 EUR Bn.(42%)
Germany
Europe (incl. Canada)
Canada Italy 134 EUR Bn. (28%)
UK Spain
France
Other EUROPE France
29 EUR Bn. (6%)
Japan Intercontinental
27 EUR Bn. (6%)
Russia
Asia-Pacific & Russia & Japan
USA 85 EUR Bn (18%)
Asia-Pacific Japan : 42 Bn (9%)
Russia : 6 Bn (1%)
ITC Asia-Pacific : 37 Bn (8%)
Region perimeter : SA Regions
Source : IMS / RMBC MAT Q4-07

5. 20.0% 30,000
18.0% Worldwide Pharmaceutical Market :
16.0%
+6% growth vs. last year (value) 25,000
Highest growth in Emerging markets. +13.9%
14.0%
Asia-Pacific 8% of worldwide sales, 14% of worldwide growth 20,000
 50% of Asia-Pacific growth came from China
12.0% +11.4%
10.0% 15,000
8.0% +7.5%
+6.5% +6.6%
+6.1% 10,000
6.0%
+4.1% +4.2%
Grth
4.0%
%
5,000
+4,552
2.0%
+8,307 +392 +2,770
Grth +7,855 +1,691 +27,314 +1,747
ME
0.0% 0
USA JAPAN WORLD FRANCE EUROPE RUSSIA ITC ASIA-PACIFIC
Region perimeter : SA Regions
Source : IMS / RMBC MAT Q4-07

6. Sanofi-aventis key figures
Sanofi-aventis, a leading global pharmaceutical company, discovers,
develops and distributes therapeutic solutions to improve the lives of
everyone.
Sanofi-aventis key figures …
• Consolidated sales 2006 * : 28.4 billion euros
• Adjusted net income in 2006 * : 7 billion euros (+11.1%)
• R&D budget : 4.4 billion euros (+9.5%)
• 100,000 employees ** present in nearly 100 Countries
* Definition of consolidated sales and adjusted net income – p 21/22
** Data at December 31, 2006

7. A remarkable medicines portfolio
Oncology
Central Nervous System
Internal
medicine
Cardiometabolism
Thrombosis

8. Manufacturers
Suppliers Distributors
Retailers
Customers
Consumers
They keep us in Business

9. Supply chain Applications & Interfaces
 Forecasting &
Demand Planning -
Manugisitcs
 ERP – SAP
 DW – Cognos
 LRP - Intranet
Applications
 Microsoft Excel

10. Supply chain Applications & Interfaces
Sales Heads Forecasting & Planning
Demand
ERP ERP
Sales History (Shipments) Statistical Forecast
+ Causal Factors & Events
= Total Sales Forecast For Local MTS products
Total Sales Forecast
Fulfillment
MRP Calculation
Independent Demand
Inventory on hand - Inventory on hand For Local MTO products
Net Demand
Vehicle Loads (In Transits) - Vehicle Loads (In Transits) For Locally manufactured products
Scheduled Receipts - Scheduled Receipts
Intranet Tool = Planned Orders
Intranet Tool
Orders Or = Planned Arrivals
Orders
For imported products from Europe

11. Today’s Situation of Data
Existence
 Plethora of business applications
 Technology of interfaces
 Various formats

12. How Did We Get Here?
 Improve productivity thru’ easier access
 Eliminate duplicate efforts
 Prevent poor decisions based on faulty
information
 Support to Business [cost avoidance, cost
reduction, quality approach, investor
confidence]

13. Masters
Foundation of all Applications
Transactions
Purpose of Applications & Business
Data
Generated thru Ongoing Transactions

15. Information
Structured Data
Interpretation
Usage of Structured Data – Evaluation of NEEDS
Decision
Enables Achievement of Immediate, Medium & Long Term Goals

16. Power of Data
DECISION MASTERS
INTERPRETATION TRANSACTION
INFORMATION DATA

18. “ Instead of concentrating only on
workmen productivity, it is high
time that managers & executives
concentrate on what they can do
by a process of introspection on
their role as change agents.”
THE HINDU SPEAKS
ON MANAGEMENT

19. Shift the focus : a Viewpoint
People Involvement Business Process
& Management Knowledge
40% 30%
Product Infrastructure
Knowledge Management
20% 10%

20. Paradigm Shift : a viewpoint
 Independent to Interdependent
 Functional Excellence to Functional
Integration
 Internal Competition to Collaboration
 Shared vision to excel over Competition
in the Global Market place

21. Please Do Not…. : a viewpoint
 Under estimate the workload
 Under estimate the stress
 Discriminate between sources
 Under estimate the costs

22. Subtly balance costs
& service levels
T
o
t Q1 Q2 Q3 Q4 Q5
a 20% 40% 60% 80% 100%
l
C
o
s
t
s
7 6 5 4 3 2 1 0
Total Delivery Time

24. INDIA HEALTH INFRASTRUCTURE - 2006
 Doctors  6,25,131
 Nurses  8,36,000
 Hospitals  17,300
 Hospital Beds  9,14,543
 PHC  1,63,196
 Medical Colleges  171
 Chemists  5,00,000
 Medical Reps  3,00,000

25. Power to OUR data
in the spirit of
CUSTOMER SERVICE !!
Thank U