Learn the basics of planning a successful experience using social media for your nonprofit. Prepared & presented by Susie Bowie, Communications Manager at the Community Foundation of Sarasota County.
Would you consider your brand a “good friend” or merely an
“acquaintance”? Do customers trust your brand, but don’t see you as an advisor? Do you have a story to tell, but customers don’t know it? What kind of friend do you want to be to your audience? Brand as Friend helps you understand how your brand currently resonates and provides a path forward to create an effective, motivating and differentiated brand position, along with an integrated marketing plan to activate it and well-informed creative to bring it to life.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsGretchen Lehman
Learn how implementing a b2b social selling strategy can help you increase your close rate by reading Unthink Solution's brand new 24-page guide, Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends to Explain the How and Why of Social Selling.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Learn the basics of planning a successful experience using social media for your nonprofit. Prepared & presented by Susie Bowie, Communications Manager at the Community Foundation of Sarasota County.
Would you consider your brand a “good friend” or merely an
“acquaintance”? Do customers trust your brand, but don’t see you as an advisor? Do you have a story to tell, but customers don’t know it? What kind of friend do you want to be to your audience? Brand as Friend helps you understand how your brand currently resonates and provides a path forward to create an effective, motivating and differentiated brand position, along with an integrated marketing plan to activate it and well-informed creative to bring it to life.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
In the Social Business Journal Volume 1, eighteen thought leaders share their insights on key topics on the road to social business success. Sign up to receive Volume 2 on the last slide. Enjoy!
Social Selling: Thought Provoking Insights That Go Beyond the Latest TrendsGretchen Lehman
Learn how implementing a b2b social selling strategy can help you increase your close rate by reading Unthink Solution's brand new 24-page guide, Social Selling: Thought Provoking Insights That Go Beyond the Latest Trends to Explain the How and Why of Social Selling.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Top 125 Content Marketing Influencers 2019Social Animal
Content marketing will continue to influence marketing and business in a bigger, and more impactful way in 2019.
And who are the thought leaders and influencers making a difference?
Here are 125 thought leaders worthy of your attention.
Connect with the top content marketing experts in the world and learn who’s perfect to help you build your brand.
What is Affiliate marketing ?
You have a great product or service, but nobody knows about it. How do you find new
customers? And how do they find you?
The most common answers to these questions involve marketing and advertising campaigns ranging
from small-scale approaches like putting fliers on cars in a parking lot, to multi-million-dollar
commercials during the Super Bowl.
Grow Your Business Club Social media marketing strategy Fraser Hay
Social media marketing strategy and marketing plan coaching from www.growyourbusinessclub.co.uk helps delegates to generate fans, friends, followers, backlinks, traffic, signups, downloads, sales and referrals
Social media has long since made its way into the mainstream of marketing, and just about every business of every size now has a presence on at least a few of the major networks. But most of them do so from beneath a skeptical brow, wondering: how can this help me sell?
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Creative Brief - Kit Kat Valentine Campaign 2017William Do
November 2016
Valentine is a marketing and sales opportunity for every brand. Valentine is actually the biggest campaign for Kit Kat Vietnam. Thus, the brand focus will be on raising awareness and driving engagement among the youth. Valentine is the perfect opportunity to create a deeper emotional bond with the targeted audience
The Creative Brief aims to directions for an off/online IMC campaign for the Vietnamese youth.
Please if you have any questions or would like to request a presentation, feel free to contact me.
email: wd.williamdo@gmail.com
skype: do.william
Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Top 125 Content Marketing Influencers 2019Social Animal
Content marketing will continue to influence marketing and business in a bigger, and more impactful way in 2019.
And who are the thought leaders and influencers making a difference?
Here are 125 thought leaders worthy of your attention.
Connect with the top content marketing experts in the world and learn who’s perfect to help you build your brand.
What is Affiliate marketing ?
You have a great product or service, but nobody knows about it. How do you find new
customers? And how do they find you?
The most common answers to these questions involve marketing and advertising campaigns ranging
from small-scale approaches like putting fliers on cars in a parking lot, to multi-million-dollar
commercials during the Super Bowl.
Grow Your Business Club Social media marketing strategy Fraser Hay
Social media marketing strategy and marketing plan coaching from www.growyourbusinessclub.co.uk helps delegates to generate fans, friends, followers, backlinks, traffic, signups, downloads, sales and referrals
Social media has long since made its way into the mainstream of marketing, and just about every business of every size now has a presence on at least a few of the major networks. But most of them do so from beneath a skeptical brow, wondering: how can this help me sell?
Social media marketing strategy 2019 is an overview on how to plan, document and execute your social media marketing strategy for 2019. Whether you are wanting to write a social media marketing plan, need a social media coach, looking for a social media marketing plan template or want help to implement your social media marketing strategy for 2019, then download this document and then get in touch at www.fraserhay.co.uk or visit my linkedin profile to experience a free instant breakthrough with your social media marketing for the year ahead.
Creative Brief - Kit Kat Valentine Campaign 2017William Do
November 2016
Valentine is a marketing and sales opportunity for every brand. Valentine is actually the biggest campaign for Kit Kat Vietnam. Thus, the brand focus will be on raising awareness and driving engagement among the youth. Valentine is the perfect opportunity to create a deeper emotional bond with the targeted audience
The Creative Brief aims to directions for an off/online IMC campaign for the Vietnamese youth.
Please if you have any questions or would like to request a presentation, feel free to contact me.
email: wd.williamdo@gmail.com
skype: do.william
Come dig in with us on three key aspects of engaging with customers and learn about specific techniques that will help drive sustainable growth in your business: Getting into the mindset of your prospects and customers, creating content that resonates with your target audience, and initiating a relationship.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
[infographic] 50 Content Ideas in 30 Minutes or Less - from @kimgarstContellio Ltd.
This infographic repurposes excellent blog post by Kim Garst. Original can be found here: http://kimgarst.com/how-to-come-up-with-50-content-ideas-in-30-minutes-or-less
Here's Kim describing the list:
"You sit and stare at your computer screen, willing yourself to come up with a great idea for your next blog post or newsletter. You don’t have much time before your next meeting, so you need that stroke of genius NOW! But what do you do when no ideas come to you? Everyone should have a list of ‘go to’ sources of inspiration for new content ideas. Below you will find out how to come up with 50 content ideas in 30 minutes or less! Never be without ideas again!"
---
❤ Don't know what repurposing is? It's turning a piece of content into something completely new. Just like Kim's blog post become this infographic.
And Contellio is a repurposing service for content marketers :)
• Website http://contellio.com
• Blog http://contellio.com/blog
• Twitter https://twitter.com/@contellio
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
Connecting With The Mom Market On Social Media Power Point PresentationMelissa Lierman
Connecting with the Mom Market on Social Media
Description:
The Mommy Market is a $2.1 Trillion Dollar Market. Learn how to connect with this Mom Target Market on Social Media - Blogs, Twitter, FaceBook, Blog Talk Radio, and You Tube.
The amount of time spent on social media is up by 82% in 2009 compared to 2008, with Twitter and FaceBook as the front runners. 64% of Moms say that they rely on word of mouth recommendations when buying products for their families.
Social Media is word of mouth. Social Media is personal. Moms listen to other Moms. How can you find your target market of Moms and connect with these Moms? Then, once you connect with these Moms, how do you get them to buy from you? Learn how to make Social Media work for your business and connect with the Mom Market.
TapInfluence Co-founder Holly Hamann Presents "Why Influencer Marketing Matters" at the 6th Annual Social Media Marketing Conference on January 30th, 2013
These slides are relevant for organisations and brands interested to strengthen their digital presence using blogger engagement as part of their Public relations strategy.
Having a presence on social media is a must, but finding time to maintain it can be tricky. And unless you have a dedicated specialist, odds are social media doesn't generate many leads for you. But it doesn't have to stay that way.
In this 30-minute webinar, we use real-life examples from the promotional products and sign industries to illustrate how industry experts have successfully generated leads from social media.
C-Suite executives, corporate researchers and their agencies recognize that we are no longer driving on a one-way street. We have always known how important it is to manage both brand equity and customer equity. What’s different today is that the full power of marketing will come from understanding and managing them jointly. Our new research has clear implications for strategy and creative. It shows that personally relevant experiences with a brand, the specific experiences that are really meaningful to consumers, are highly correlated with brand usage and preference, and even more so with growing the customer base: acquiring new customers and winning back lapsed customers. At BrandPanorama, we help clients unlock the full value of their brands by understanding how brand equity builds customer equity and how we can forge and sustain these dynamic relationships between brands and consumers
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
The Texas State Ad Club contacted me about giving a presentation on how Social Media is changing the Advertising landscape. This presentation contains my thoughts as well as some secondary research.
And like most Seniors/Juniors in college want to hear. I provided tips in landing a job within Advertising and advice for preparing for the real world.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
How do I effectively personalize messaging to my audiences?Tinuiti
Personalization is the key to capturing your audience's attention and driving meaningful engagement. Join us in this session as we explore the art and science of effectively personalizing your messaging.
The panel includes Tinuiti’s Lifecycle Marketing expert and marketplaces expert, along with conversion optimization platform, Justuno, omnichannel marketing platform, Skai, and customer marketing platform, Okendo. We'll examine how technology, data, and strategic investments are reshaping the traditional upper funnel approach while sharing experiences, challenges, and surprising insights from the year 2023.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
Canadian Mom
Blogger Report
October, 2010
Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
2. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
About Mom Central Consulting
As the premier firm specializing in Marketing to Moms, Mom Central Consulting helps
companies develop meaningful conversations, connections, and communities with Moms.
We reach Moms and engage them in powerful word-of-mouth programs such as blog tours,
viral marketing programs, geo-targeted referral programs, and live grassroots events.They take
action and recommend your brand, fueling brand awareness, engagement, product trial, and
sales.
Mom Central works with over 100 North American brands.We also offer a breadth of
consulting services, including research and social media strategy and listening, for start-up and
established brands.
As many of our clients have learned, Mom Bloggers are tech-savvy, well
educated women who wield extensive consumer power. Their words and
opinions influence brand perception both online and off and they can be a
valuable partner in your marketing campaign. Mom Central Consulting
recently surveyed 200 Canadian Mom Bloggers to get a pulse on the state of
the Canadian Mom-Blogosphere. An overview of the results can be found
below. For more information on how Mom Central Consulting can facilitate
networking with Canadian Mom Bloggers, feel free to contact us.
Introduction
3. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
• The average Canadian Mom Blogger (CMB) is
31 years old with 2 kids in the household.
• 78% of these bloggers are well educated with at
least a Bachelor’s degree or College Degree.
17% have a Graduate or Masters degree.
• 77% of CMBs have children in the age range of
1-5 years old. 43% have children in the age
range of 5-12 years old.
• 46% of these bloggers currently live in Ontario,
4% in Nova Scotia/New Brunswick and 48% are
from Western Canada.
• 35% of CMBs would define their
neighbourhood as “Urban,” 43% as “Suburban”
and 22% as “Rural.”
• 46% of CMBs contribute to more than one
blog.
Who are Canadian Mom Bloggers?
While we would argue that every Mom Blogger is just as unique and
individual as the blog she creates, here is a quick breakdown of the
Canadian Mom Blogger landscape.
4. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
Readership & Sphere of Influence
When working with bloggers, Mom Central
Consulting maintains a concise focus on the
importance of finding the right fit for your brand
and message. Blog content, fit with the blogger/
blogger’s family, writing style and audience are
just some of the important factors that need to
be considered when deciding which blogger(s)
would make a good partner for your brand.
• The average Canadian Mom Blogger has a readership of just over 4,500
readers per month on her main blog. About 6% of bloggers we surveyed
had a readership of over 50,000 per month.
• However, it’s not only readership on a blog to consider. As previously
mentioned, Mom Bloggers are extremely well connected online with a
large Sphere of Influence (SOI).
• 92% of bloggers are active onTwitter with over
32% having over 1,000 followers
• 89% of bloggers are active on facebook
• 39% are using LinkedIn on a regular basis
• 26% are using Flickr
• 28% are active in at least one Ning group
While high readership is important, it should never be the leading factor when
selecting a blogger to work with. At Mom Central Consulting, we use a proprietary
measurement system that looks at a blogger’s entire Sphere of Influence, which
includes readership numbers among other factors. As we have seen in our Canadian
Digital Moms research, Canadian Moms in general are active online and bloggers are
definitely at the very active end of the spectrum. Here’s a quick look at how Canadian
Mom Bloggers are reaching their readers:
5. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
Where Brands and Bloggers Meet
The issue of financial compensation for product reviews is a hot topic amongst
bloggers, agencies and brands alike with many vocal parties on each side of the
debate. Canadian Mom Bloggers appear to be split on the issue with 54% saying
that bloggers should not be financially compensated for product reviews.
• 69% of bloggers we surveyed currently do product reviews on their blog
(whether paid or unpaid).
• An additional 16% of these bloggers would like to start doing product
reviews on their blog.
• An astounding 95% of Canadian Mom Bloggers would like to be more
engaged with companies and brands.
6. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
Currently, only 32% of Canadian Mom Bloggers are earning money from their
blogs, the majority of that income coming from banner or other ad placements
(59%), product reviews (30%), ad networks (24%) and sponsorship (24%).
Only 29% of bloggers say that making money is at least somewhat important to
them when it comes to their motivation for blogging – financial gain is clearly
not the main reason Moms are turning to blogging.
So why do these Moms blog? There are a myriad of reasons why moms decide
to begins blogging. Some begin blogging as a way of keeping their friends and
family in the loop after a new baby is born. Others love to try new products
and want to share information about what they like with other Moms. Others
just love the attention - and aren’t afraid to admit it!
TheTop 3 Reasons Canadian
Moms Blog are:
1. To connect and share with
other Moms
2. Personal enjoyment -
“something just for me”
3. Passion/love of writing
7. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
Mom Bloggers Create
Word-of-Mouth
Mom Blogs tap into the conversational nature
of Moms and spark discussions both on and
offline.They build brand reputation through
word of-mouth recommendations or
criticisms with a community of readers who
trust what they say. Unlike advertising or
banners, each post shares a first person
perspective and lives on a site (and thus
in search engine results) indefinitely.
Moms want to be part of a collaborative community and love introducing new
products and services to their Mom friends. Once Moms read about a certain
product on their favourite Mom Blog, they will be more likely to buy the product
based on the reviews. 90% of Canadian Moms say they rely on referrals from family
and friends when making product decisions (digitalmom.ca).
8. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
Tips to a Successful
Partnership with Bloggers
Know the blogger and their audience
72% of Canadian Mom Bloggers stated that it was very/critically
important when receiving outreach from a company or PR
representative that the outside party had familiarized themselves with
their blog. The number one mistake that bloggers felt companies had
made when approaching them was having no knowledge of the
blogger or their audience. Be sure to do a little research and get to
know a blogger and the types of things they are writing about.
Customize your outreach
Not addressing a blogger by name or addressing an email with “Dear
Mom Blogger” will also raise red flags amongst a large percentage of
bloggers. Take the time to get to know a blogger’s first name and be
sure you address your communications accordingly. Tailor the outreach
to show that you’ve done your homework and state why you think
this campaign would be a good fit for the blogger. Lastly, drop the
term “Mommy Blogger” – most bloggers find this term condescending
and would prefer “Mom Blogger” or just simply “Blogger.”
Create an experience
Creating a memorable experience around your brand or product for a
blogger can take the relationship and outcome to a whole new level.
Not only does it increase the level of conversation (ie. Pre/post event
conversation) but it also provides the blogger with more content and
a deeper connection with the brand, often leading to better results.
9. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
Make it a win-win-win situation
When working with bloggers, ensure that there’s something in it for
the blogger, the brand and the reader. The best campaigns will
consider all 3 parties and how each may benefit. In doing this, the
blogger is more likely to be excited about being involved, and will
therefore work harder to drive more traffic to their post. Ensure that
there’s something in it for the readers too wherever possible - they’ll
be excited to comment and share the link with others. 79% of
bloggers stated that traffic to their blog was important. If you’re able
to create a campaign that will help a blogger increase traffic, they’re
more likely to be interested in working with you.
10. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
Consider your objectives before starting out
A campaign involving influential bloggers requires a serious time
commitment. Simply blasting your message to a group of bloggers and
hoping for a response will likely not get you the results you’re hoping for.
Before you start out be sure that you’ve done your homework and also
have a response plan (what will you do if your product isn’t well
received?).
Establishing how you will measure your campaign’s success is also vital. If
you’re simply looking to work with bloggers as a vehicle to drive traffic to
your site, you may not get the results you’re hoping for. However, working
with bloggers can provide many additional benefits including building
online buzz, improved SEO, word of mouth recommendations through a
trusted voice and increased awareness.
11. Mom Central | 1235 Bay St. Suite 400 | Toronto, M5R 3K4
Office: 416.966.0645 | www.MomCentralConsulting.com
MOM CENTRAL
CONSULTING
1235 Bay Street | Suite 400
Toronto | Ontario
MomCentralConsulting.com
MomCentralCanada.com
Cora Brady
Managing Director
Cora@momcentral.com
(office) 416.966.0645
(mobile) 416.518.5416
