The cruise industry has evolved tremendously over the past few decades from converted ocean liners to a modern fleet of over 200 purpose-built cruise ships. The industry has grown from a small niche market to serving over 14 million passengers annually with an economic impact of over $40 billion in North America alone. Continuous innovation and adaptation have allowed the cruise industry to overcome challenges and achieve continued growth despite economic downturns.

1. CNE CRUISE SYMPOSIUM
JUNE 8, 2010
“CRUISE 101
EVOLUTION OF CRUISING”
Michael Crye
Executive Vice President CLIA
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2. Cruise Industry’s Evolution
Converted ocean liners to a fleet of 200+
purpose-built ships 118 New ships in the
last 10 years

3. •200+ ships
•GRT exceeding 225,000
•Ice skating rinks, bowling alleys
•Spas that rival any on land
•Engineering innovation for safety,
security and the environment
•Over 14 million guests per year
•Over 350,000 North Americans employed

4. From a small boutique industry to a
$40 billion economic impact in
N. America & €32.2 in Europe

5. Vessel mobility Quickly adapting
and redeployment to change
Generating demand New Ships &
with incredible value Remarkable Product
Expense Continued high
management Interest and Demand
Global passenger Filling the ships,
sourcing Travel Agents

6. Fuel
Escalation
16000 Operation IraqiCredit Crisis
Recession
Freedom
14000
September
11 th
12000 Iranian Dot Com
Sharp Decline in Bust
Revolution &
Manufacturing &
10000 Oil Crisis
Desert Storm
8000 Begins
6000
4000
2000
0
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
7.4% average annual growth in passengers

7. “The Love Boat” TV show premiered in 1977,
bringing cruising into millions of homes”

8. • Over 80 cruise lines have been
members of CLIA since 1975
• Today: 25 CLIA Member Cruise Lines

11. Photos by Peter Knego, courtesy of MaritimeMatters.com

12. Photos by Peter Knego, courtesy of MaritimeMatters.com

14. ●Advancements on the environmental
front:
• Environmental stewardship videos
• Rigorous recycling programs
• Energy saving LED light bulbs
• High-efficiency appliances
• Ecological hull coatings
• Window tinting
• Propulsion and hull design
• Waste management practices & procedures
• Cutting edge technology

17. 350,000
294,395
300,000 271,833
262,690
244,271
250,000 220,187 225,364
206,477
200,000
150,000
100,000
50,000
0
2003 2004 2005 2006 2007 2008 2009
Total Beds in Market

18. 
• 76.5% from U.S. & Canada
• 23.5% Sourced Internationally-from
Europe and other countries
• 104.4% Occupancy
• Average Length of Cruise: 7.2 days

19. • 14.3 million passengers
(+855,000, +6.4%)
 10.7 million passengers – North America
 3.6 million passengers – International

20. 2010
RCI Allure of the Seas 5,400
Large NCL Epic 4,200
Ships Celebrity Eclipse 2,850
MSC Magnifica 2,550
Costa Deliziosa 2,260
HAL Nieuw Amsterdam 2,100
Cunard Queen Elizabeth 2,092
2010
Seabourn Sojourn 450
Small & American Independence 101
Luxury Pearl Seas Pearl Mist 110
Ship Avalon Waterways Felicity 138
Avalon Waterways Luminary 138

21. Total in Combined CLIA Fleet (Net)
219
220
214
215
210
206
205
200
2010 2010 2010
195
2010 2011 2012
*23 Ocean-going and 3 Riverboat/Coastal Cruise

22. Net Annual Beds Announced New builds Announced Deletions
Total Beds in Combined CLIA Fleet
400,000
348,366
350,000 333,764
316,271
294,395
300,000 262,690 271,833
244,271
250,000
200,000
150,000
100,000
50,000
2006 2007 2008 2009 2010 2011 2012
0
-50,000 2006 2007 2008 2009 2010 2011 2012
18% Net Increase in CLIA Member Line Capacity, 2010 - 2012

23. History of Recession Resistance
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006
 vacations are More Needed Now than Ever
 New Ships Generate New Customers
Vacationers are “Value Seekers”
 Cruising Exceeds Traveler Expectations
Underpenetrated & Strong Consumer Intent
 “Close to Home” Cruise Options Generates Trial

24. ●Cruising’s Evolution: A collective effort
amongst all industry partners
• No other industry has evolved as much as
cruising
• We’re proud of what we’ve accomplished
• Looking forward to continued success through
our valued partnerships

25. MICHAEL CRYE
EXECUTIVE VICE PRESIDENT
Cruise Lines International
Association
mcrye@cruising.org
Virginia Office:
2111 Wilson Blvd., 8th Floor
Arlington, VA 22201
(703) 522-8463
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