PhillyFunGuide.com & FunSavers Cultural Alliance Marketing Staff review new partnerships and features on PhillyFunGuide.com, as well as provide a tutorial of the FunSavers program. Includew promotional and advertising opportunities for members.

1. PhillyFunGuide.com
DAY and FunSavers
and

2. PhillyFunGuide.com
DAY and FunSavers
An online calendar of entertainment events and leisure time
activities for the Greater Philadelphia region
A weekly half price email delivered to your inbox every Thursday

3. PhillyFunGuide.com
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4. PhillyFunGuide.com
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Submit Your Organization’s Events!

5. PhillyFunGuide.com
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Submit Your Organization’s Events!

6. PhillyFunGuide.com
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Remember to Check for Existing Listings FIRST!

7. PhillyFunGuide.com
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DIY: Google your Org + PhillyFunGuide

8. PhillyFunGuide.com
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Submit Your Organization’s Events!

9. PhillyFunGuide.com
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Submit Your Organization’s Events!

10. PhillyFunGuide.com
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Submit Your Organization’s Events!

11. PhillyFunGuide.com
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Submit Your Organization’s Events!

12. PhillyFunGuide.com
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Your Event is Submitted!
Cost to you:
•2-5 minutes of your time per event
•Free Service

13. PhillyFunGuide.com
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The End Product!

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Your Event Data Goes To:

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Your Event Data Goes To:

16. PhillyFunGuide.com
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Your Event Data Goes To:

17. PhillyFunGuide.com
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Your Event Data Goes To:

18. PhillyFunGuide.com
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Media Partners
Community-Specific Partners

19. PhillyFunGuide.com
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KYW 1060 AM – Star Ledger – TVTN

20. PhillyFunGuide.com
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21. PhillyFunGuide.com
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Community-Specific Partners

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http://www.phillyfunguide.com/media

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http://www.phillyfunguide.com/art-reach

24. PhillyFunGuide.com
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Blockbusters
•Summer Blockbusters
•Philly Summertime
•Summer Fun for Kids and Families
•Summer Sounds
•Summertime Tours
•Movies Al Fresco
•Chinese New Year
•St. Patrick’s Day
•Halloween
•Happy Holidays and Happy New Year
•Other Special Events and Advertising Promotions

25. PhillyFunGuide.com
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26. PhillyFunGuide.com
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A Year in Review: 2006-2007
•WXPN Arts Crawl
•TVTN Channel 64
•DigPhilly.com
•GPTMC Historic Philadelphia Feed and Event Feeds
into Culture Files
•PCVB Feeds: PhiladelphiaUSA.travel, Multicultural
Affairs Council, and Sports Congress
•Establish Community Calendars

27. PhillyFunGuide.com
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2006-2007 Traffic
•Average Unique Monthly Visitors +28%
•Average Home Page Visits per month +47%
•Average # events entered per month +50%
•Over 110,000 unique visitors per month
•Over 650,000 Page Views per month

28. PhillyFunGuide.com
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Testimonial
Your site is somewhat new to me, and I was fascinated with the
goings on in our great city and the fine leadership role that you
folks play in spreading the good news of our City’s happenings
and events.
Be assured, that I will spread the word of PhillyFunGuide.com.
All the best to you and the Greater Philadelphia Cultural Alliance.
George H. Gerlach
Regional Sales Manager
John Patrick Publishing Company

29. PhillyFunGuide.com
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National Fun Guides
•Harlem One Stop
http://www.harlemonestop.com/
•Charlotte Culture Guide
http://www.charlottecultureguide.com/
•NOLAFunGuide.com
http://www.nolafunguide.com/

30. PhillyFunGuide.com
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New for 2007-2008
•Search Engine Upgrade
•Event Category Upgrade
•Visual Arts
•Classes and Workshops
•Redefine “Sports and Outdoors”
•Geographical Category Update and Mapping Feature
•Add Disability Access Symbols
•Additional partnerships and feeds
•Upgrade to the Submission Form

31. PhillyFunGuide.com
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Be a Super Submitter!
What you do:
•submit all your organization's events at least
three weeks prior to their start date
What we provide to you:
•one free banner ad on PhillyFunGuide.com
•10% off additional online advertising
•preferred placement on FunSavers emails
•preferred placement on PhillyFunGuide.com
•free RSS and specialized exports

32. FunSavers
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33. FunSavers
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FunSavers Success Stories
•First time user:
•Small theater production
•Sold 74 tickets for $ 740 over 2 FunSavers weeks.
•Strategic user:
•Large, established theater
•Sold 548 tickets for $ 17,000 over 2 FunSavers weeks.

34. FunSavers
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Reaches 62,000 Subscribers Weekly

35. FunSavers
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FunSavers Consumer Testimonials
•“Thank you sooooo much! You don't know how happy this
has made me & my family to be able to do things that we
couldn't afford to do before. This is great!!!”
•“Delighted with all you offer. It is an excellent way to not
only save money but try new events.”

36. FunSavers
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FunSavers Stats
•120,877 Tickets sold
•$1.96 Million in Revenue
•248 Participating Organizations
•70% of patrons are new to the venue
•70% Of Average offer generates over 43 tickets
(Ticket sales and revenue since program’s inception in
January 2003)

37. FunSavers
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FunSavers Testimonials
“Thanks for giving us this wonderful opportunity to expose
Anne-Marie Mulgrew and Dancers Co to new audiences.
FunSavers is a valuable resource.”
•Anne-Marie Mulgrew, Anne-Marie Mulgrew and Dancers Co
“Once again, a very positive experience.
This is a great way to introduce ourselves to new people.”
•Jason Horst, Temple University, Boyer College of Music and
Dance
“We had a fabulous ending weekend of shows. FunSavers has
ended my life-long dread of performing on Memorial Day
weekend! Now I can't wait to use FunSavers as an audience
member!”
•Sara Felder, Actor/Independent Producer

38. FunSavers
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How Do You Submit A FunSavers Offer?
•Friday:
•Marketing contacts receive an e-mail soliciting
half-price ticket offers for the following week. The
e-mail contains a link to an online submission form
so you can submit your offer.
•Monday:
•Offers due by 12:00 noon.
•Wednesday:
•Email sent confirming your inclusion in
FunSavers.
•Thursday:
•FunSavers e-mail sent by 12:00 noon.

39. FunSavers
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Ways to Sell FunSavers Tickets:
•Online
•Tix.com
or
•Your ticketing link
•By Phone
•Your box office’s phone number and a special
discount code
•In Person
•Patrons print out the FunSavers and present at
your box office

40. FunSavers
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Advantages of Online Ticketing
•Premium Real Estate
•Online offers at top of FunSavers email
•Easier for the Patron
•Available 24/7
•Easier for you!
•Easy to track sales
•Don’t have to process credit cards
•Have a will call list

41. FunSavers
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Things to Remember:
•Deadline
•Monday at noon
•Submission Form
•always online at www.philaculture.org
•Reporting
•due one week after event
•Outstanding results
•organizations cannot participate in future FunSavers
if they do not report their results

42. FunSavers
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What’s in store for future FunSavers?
•Discounts offered for 50% and lower!
•Format changes!
•Publicizing free events!

43. PhillyFunGuide.com and
DAY FunSavers Advertising
PhillyFunGuide.com
and
FunSavers
Advertising

44. PhillyFunGuide.com and
DAY FunSavers Advertising
PhillyFunGuide.com banner advertising
120w x 120h pixels
Standard Rate: $600
Member Rate: $300
Minimum of 50,000 impressions run-of-site
Category page ads available as well

45. PhillyFunGuide.com and
DAY FunSavers Advertising
FunSavers banner advertising
468w x 60h pixels
Standard Rate: $350
Member Rate: $250

46. PhillyFunGuide.com and
DAY FunSavers Advertising
Want to buy more than one?
•Bulk discounts
•Highlight and spotlight package perks
•Promotional trades

47. PhillyFunGuide.com and
DAY FunSavers Advertising
Contact
Becky Lang Staffieri
Marketing & Sales Manager
beckyls@philaculture.org
(215) 557-7811x23

48. PhillyFunGuide.com
DAY and FunSavers
Thanks!
and

49. PhillyFunGuide.com
DAY and FunSavers
Let’s be friends on MySpace!
http://www.myspace.com/phillyfunguide
http://www.myspace.com/funsavers

50. PhillyFunGuide.com
and FunSavers
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The Greater Philadelphia Cultural Alliance’s PhillyFunGuide.com and
FunSavers programs are funded by The Pew Charitable Trusts and the
National Endowment for the Arts.