Swipe through this carousel to elevate your understanding of brand strength! Explore the metrics that truly matter in measuring brand awareness across platforms – from keyword searches to organic social media engagement, YouTube insights to campaign reach. This content is uploaded by Skalegrow, a B2B marketing agency that helps companies in IT, tech, SaaS, and embedded systems grow with marketing. Visit our website for more details: https://skalegrow.com/ #b2bmarketing #BrandAwareness

1. Metrics to Measure
Metrics to Measure
Brand Awareness
Brand Awareness
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for Your B2B
for Your B2B
Business
Business

2. Branded Keywords Data
Branded Keywords Data
Monitor how often your brand
name is searched. Use tools like
Google Search Console and Ahrefs.
Include all possible variations of
your brand name.
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3. Organic Social Media
Organic Social Media
Reach
Reach
Track impressions, likes,
comments, shares, and followers
across platforms. Look for
platform-specific metrics like
retweets on Twitter or custom
button clicks on LinkedIn.
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4. YouTube Metrics/Video
YouTube Metrics/Video
Reach
Reach
For video content, assess views,
watch time, subscribers,
impressions, click-through rates,
average view duration, and unique
viewers.
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5. Campaign Reach
Campaign Reach
Paid campaigns indicate brand
visibility. Measure ad
impressions/views and clicks.
These metrics reveal how often
your content has been seen and
how many people it attracted to
your website.
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6. Subscriptions and
Subscriptions and
Audiences
Audiences
Explore the impact of newsletter,
blog, and community
subscriptions. Metrics like delivery
rate, open rate, click rate, and new
subscribers provide insights into
how your content influences the
audience.
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7. Mentions and Coverage
Mentions and Coverage
Stay informed about social media
mentions and media coverage. Use
social media analytics tools for
mentions and press release
distribution site data for coverage.
Track mentions in conferences,
podcasts, and online events
manually.
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8. Total Website Traffic
Total Website Traffic
Gauge user metrics (users,
sessions) and impressions from
Google Search Console. Analyze
the click-through rate and how
direct and referral traffic have
changed over time.
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9. Direct and Referral
Direct and Referral
Traffic
Traffic
Direct traffic measures how many
users land on your website without
direct campaigns. Referral traffic
shows how external sources
generate users or page views.
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10. Backlinks
Backlinks
Backlinks contribute to SEO
success and show which external
websites have linked to yours.
Metrics to track include the total
number of backlinks, referring
domains, and their region-wise
distribution.
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11. Customer and
Customer and
Prospect Feedback
Prospect Feedback
Gather feedback through surveys.
Learn how your brand is perceived
by customers and prospects.
Understand brand discovery and
recognition.
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12. SKALEGROW.COM
Need help analyzing your marketing
Need help analyzing your marketing
strategies or developing your own
strategies or developing your own
marketing campaigns?
marketing campaigns?
Our team of experts can help. Contact us
Our team of experts can help. Contact us
today to learn more.
today to learn more.
WRITE TO US AT
INFO@SKALEGROW.COM