SlideShare a Scribd company logo
soundcentralfestival.com
Bell, MA, Agatstein , W, Brewster, R, Madden, N,
Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD,
Peach-Fine, E, Schweiger, J 2013
afghanag.ucdavis.edu ; ip.ucdavis.edu
(Photo Heidi Carrubba 2011)
Who are they?
What do they need
and want?
What is practical and
relevant to meet the
needs?
What do people need
to know to make the
change?
How can the message
be best packaged and
delivered?
How can each step be
improved?
(Photo Heidi Carrubba 2011) Bell et al., 2013
Practical
Demand-driven
Clear benefit (markets)
Easily tested
Engage farmers
Photo – Biobuzz.net
Bell et al., 2013. UC Davis
Credible message and messenger

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Can ICT really help farmers? 3 slide Poster from the 2013 CTA ict4ag rwanda Conference

  • 1. soundcentralfestival.com Bell, MA, Agatstein , W, Brewster, R, Madden, N, Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD, Peach-Fine, E, Schweiger, J 2013 afghanag.ucdavis.edu ; ip.ucdavis.edu (Photo Heidi Carrubba 2011)
  • 2. Who are they? What do they need and want? What is practical and relevant to meet the needs? What do people need to know to make the change? How can the message be best packaged and delivered? How can each step be improved? (Photo Heidi Carrubba 2011) Bell et al., 2013
  • 3. Practical Demand-driven Clear benefit (markets) Easily tested Engage farmers Photo – Biobuzz.net Bell et al., 2013. UC Davis Credible message and messenger