SlideShare a Scribd company logo
“ASK ME”
Making Ag Extension
more effective
Mark Bell
The problem?
 Poor farmers lack access to information
The need?
 Demand-driven, market-oriented extension delivering
credible, relevant information.
The means?
 ASK ME. A framework for effective extension.
What are the elements of ASK
ME?
A? Audience
A? Audience
 Who are they?
 What do they need and want?
S? Solution
S? Solution
 What is practical and
relevant to meet the needs?
K?
Key
Message
K?
 What do people need to
know to make the change?
Key
Message
M? Message form
and delivery
M?
 How can the message be best
packaged and delivered?
Message form
and delivery
E? Evaluation
E?
 How can each step be
improved?
Evaluation
ASK ME
Simple and
effective
We work with extension providers
so they are more
• market-oriented,
• demand-driven and
• entrepreneurial
Helping you help farmers.
Want to learn more?
 Visit the University of California Davis, International Ag
Extension Academy: http://AgExtOnline.com

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