Campfire Strategies is a business innovation advisory firm that assists organizations in identifying new market opportunities, designing business models to exploit those opportunities, and developing growth strategies and marketing programs to articulate the unique value of the enterprise. They believe an organization's strategy should tell an authentic story about who they are, what they stand for, and the distinctive value they bring to customers. Campfire Strategies uses a method of exploring "white space" opportunities to combine core competencies in new ways and find markets between traditional spaces, then helps design business models and marketing strategies to communicate an organization's value to key constituencies.

1. Campfire StrategiesGrowth. Innovation. Authenticity

2. Where are you going?

3. Do you know?And…can you tell your market, customers and partners…Who you are?What you stand for?What value you offer to the market?And, why anyone should care?How will you tell that story?

4. We Would Like to Help You- Change direction- Innovate- Grow- Tell your story

5. Our Raison d’ EtreCampfire Strategiesis a business innovation advisory firm that assists organizations in identifying undefined and unserved market opportunities, designing business models to exploit those opportunities, developing growth and innovation strategies to capture the market space, and creating marketing programs that articulate the unique value of the enterprise.

6. Let Them Know Why You Are DifferentTell Your Story

7. Why We Are DifferentWe believe that the who, what, why, how and when of strategy represent the key elements of the story an organization tells its key constituencies - its customers, partners, investors and employees. And we believe that story must be authentic, ring true, and articulate clearly the distinctive value the organization brings to the market.

8. A Method to Our Madness

9. White Space Exploration | Defining New MarketsWhite space represents the opportunities an enterprise has to combine core competencies in creative new ways to find and exploit new market opportunities that exist between current, traditional market spaces.Thus, the task is not so much to see what no one else has seen, but to think what nobody yet has thought about that which everybody sees.Arthur Schopenhauer

10. Business Model Design | Designing the OrganizationSTRATEGYBusiness models represent the structure within which organizations create, deliver, and capture value in the market. Every enterprise, profit or non-profit, possesses a unique logic for conducting their business. BUSINESS MODELORGANIZATIONTECHNOLOGY

12. Innovation is a journey, not a destination.

13. Growth Strategy and Innovation | Developing Your MarketsExplore white space

14. Enumerate issues, challenges and opportunities

15. Analyze existing and emerging competitive landscapes

16. Select most prospective new opportunities

17. Define critical skills and resources for exploitation

18. Develop new business model alternatives

19. Assess opportunities against extended enterprise capabilities

20. Focus resources on new opportunities

21. Adapt current operating model

22. Develop and promote new market narrative

23. Invest in channel developmentMarketing Strategy | Articulating Your ValueA successful marketing strategy must enable an organization to align finite resources with higher potential market opportunities to maximize return on investment while remaining adaptable to changing market dynamics.EnterpriseBusinessModel

24. CapabilitiesStrategyCorporate and Business StrategyBusiness Model Analysis and DesignMarket Development StrategyNew Market Entry StrategyTrend/Driver Analysis and Impact AssessmentBusiness Plan Development

25. CapabilitiesInnovation"White Space" ExplorationEmerging Market IdentificationInnovation StrategyEcosystem DesignProduct/Service Ideation

26. CapabilitiesMarketingMarket Research and Competitive AnalysisDigital and Social Media MarketingIntegrated Marketing PlanningGo-to-Market StrategyValue-Based MarketingStrategic Segmentation

27. CapabilitiesSpeakingBusiness Model InnovationStrategic SegmentationAuthenticity and StorytellingEmerging Trends Overview"White Space" ExplorationThe New Marketing ModelCrowdsourcing and Open Innovation

28. Take A Deeper Divehttp://nonlinearthinking.typepad.com/http://www.campfirestrategies.com/

29. Campfire StrategiesWe help your reach exceed your grasp.