Company Presentation - EECS 441 Section 2 - Winter 2018

1. Campbell Soup Company
Andrew Gitlin (agitlin)

2. An
American
Icon
with a
Stirring
History
“Campbell’s Soup Cans”
Andy Warhol

3. Problem
people around the world need food that
- is easy to make
- provides comfort
- brings people together

4. Products

5. Products
“Americas Simple Meals and Beverages"
“Global Biscuits and Snacks”
“Campbell Fresh”

6. Financials
2017 fiscal year sales: $7.9 B
2017 fiscal year profit: $887 M
2017 stock: -20%

7. Financials
(continued)
What’s going on?
- Amazon bought Whole Foods
- Bad weather for carrots

8. Business
Model
- “real food that matters for
life’s moments”
- do what you do best
- expand into faster growing areas
- innovate
- acquire “challenger brands”

9. Early
History
1869
- founded by Joseph Campbell and
Abraham Anderson
1897
- John Dorrance develops a method
for condensing soup
1953-1972
- William Murphy serves as CEO

10. Recent
History
2011
- Denise Morrison is elected CEO
July 2012
- acquisition of Bolthouse Farms
December 2017
- acquisition of Snyder’s-Lance

11. Secret
Sauce
SIMPLICITY
what’s hot

12. Competition

13. Predictions
Campbell’s is
here to stay.
The world is changing.
Campbell Soup Company is uniquely
positioned to adapt.
“If someone is writing us off,
they're writing us off very
prematurely.”
- Mark Alexander (President of the Americas
Simple Meals and Beverages Unit)

14. References
- https://www.campbellsoupcompany.com/newsroom/press-releases/campbell-celebrates-andy
-warhol-and-50-years-of-pop-culture-history/
- https://www.campbellsoupcompany.com/about-campbell/our-businesses/
- https://en.wikipedia.org/wiki/Campbell_Soup_Company
- https://www.campbellsoupcompany.com/newsroom/press-releases/campbell-elects-denise-m
orrison-president-ceo/
- https://www.fooddive.com/news/we-must-be-bold-how-campbell-soup-is-adapting-to-foods
-rapidly-changing/447657/
- https://www.cnbc.com/2016/07/21/campbell-soup-ceo-stunning-disruption-in-the-ecosyst
em-of-food.html
- http://investor.campbellsoupcompany.com/phoenix.zhtml?c=88650&p=irol-newsArticle&ID=
2285427
- https://www.bizjournals.com/boston/news/2017/04/12/campbell-soup-ceo-makes-three-pre
dictions-about.html
- https://finance.yahoo.com/quote/CPB/
- http://money.cnn.com/2017/11/21/investing/campbell-soup-earnings/index.html
- https://amigobulls.com/stocks/CPB/income-statement/annual
- http://www.foodbusinessnews.net/articles/news_home/Financial-Performance/2017/11/Cam
pbell_US_soup_sales_plunge.aspx?ID=%7B3CF3F2FA-7EF5-422E-8460-61ADF5E4BDA0%7D&cck=1