2. Elevator Pitch
For University students who struggle to complete assignments on
time, our product is an assignment task manager that provides an
intuitive interface for scheduling time to work on assignments.
Unlike other task managers that only track due dates, Apptimization
integrates directly with Google Calendar to schedule time to
complete assignments while maintaining a balance with the rest of
your day.
4. User Testing Summary
Feature Importance (1-5) Satisfaction (1-5)
Adding categories 5 4.875
Adding assignments 5 4.75
Automated scheduling 4.875 4.625
Integration with Google Calendar 5 4.75
Modifiable start day / end day 4.875 4.5
Day-of-Week Filtering 4.635 4.75
Overall Rating 4.875 4.75
5. Quotes from Users
User 1: “Very cool! I look forward to using it!!!!!”
User 2: “The only thing I think can be improved is the
UI...it would be more intuitive if the ‘highlighted’ color
[orange] was just a tinted shade of the ‘standard’ color
[brown], instead of a different color all together”
User 2: “Overall, great job! Could be awesome to
embed a ‘widget’ of G-Cal into the main screen”
6. The Apptimization Hypothesis
Users feel more in-control of their school work and
able to turn in assignments on-time, consistently,
and with less stress
8. Lessons Learned
● Gap between user and developer ideas of
“intuitive” (e.g., add assignment button)
● Small unknowns become large time-sinks (e.g.,
Google Credentials)
