The document provides recommendations for improving the digital presence of Camp ChiMer, including customizing the URL, using Google AdWords, subscribing to camp directories, claiming free local business pages, and using paid search. It discusses setting up accounts and campaigns on specific platforms like Google My Business and Summercamps.com, and includes sample keywords and locations that could be targeted for an AdWords campaign. The overall goal is to boost search engine optimization, drive more relevant traffic to the website, and make Camp ChiMer easier for its target audience to discover online.
How to Measure Brand Awareness with Content MarketingLiz Bedor
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website?
We can measure brand awareness a few different ways:
Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products.
Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.
This is our presentation from Social Effects 2.0 - delivered to 60 local businesses in Conroe, TX on Feb 8, 2018. It explains why your posts aren't reaching your audience organically, creating custom and lookalike audiences, the anatomy of an ad campaign and 2 sample campaigns that most businesses can run immediately.
How to Measure Brand Health with Content Marketing Audience Growth MetricsLiz Bedor
Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below:
- Paid vs. Organic Search Traffic
- Social Shares/Followers
- Share of Voice/Offsite SEO
This presentation outlines how business blogs are found in local search. Corporate blogging is optimized in search engine. Knowing what to say in your blog is important in order to be found in local search.
How to Measure Brand Health with Content Marketing Engagement MetricsLiz Bedor
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
How to Measure Brand Awareness with Content MarketingLiz Bedor
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website?
We can measure brand awareness a few different ways:
Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products.
Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.
This is our presentation from Social Effects 2.0 - delivered to 60 local businesses in Conroe, TX on Feb 8, 2018. It explains why your posts aren't reaching your audience organically, creating custom and lookalike audiences, the anatomy of an ad campaign and 2 sample campaigns that most businesses can run immediately.
How to Measure Brand Health with Content Marketing Audience Growth MetricsLiz Bedor
Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below:
- Paid vs. Organic Search Traffic
- Social Shares/Followers
- Share of Voice/Offsite SEO
This presentation outlines how business blogs are found in local search. Corporate blogging is optimized in search engine. Knowing what to say in your blog is important in order to be found in local search.
How to Measure Brand Health with Content Marketing Engagement MetricsLiz Bedor
Content marketing is best described as the "art of communicating with your customers and prospects without selling." If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
David Beebe, Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” You have to let people get to know your brand, like your brand and then eventually trust your brand enough to buy from you. Let's say you've accomplished letting people get to know your brand. How do you know how much they like your brand?
Brand health measures how your digital audience feels about you. We can measure this two ways: engagement and audience growth. For this post, we'll focus on engagement, which we can measure with the following:
Time on site: The amount of time visitors spends on your site.
Repeat visitors: The number of times someone engages with your brand.
Social likes: Which content is resonating most with your audience.
Subscriptions: People giving your brand exclusive access to their inbox, opening the opportunity for you to market to them.
Bounce rate: The percentage of visitors who enter your site and then leave, rather than continuing to view other pages.
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
Using Psychographic Distribution to Dominate Audience Targeting, Customer Acq...aimClear
Implement razor-sharp, internet-wide psychographic targeting. Define and cultivate audiences, inject them deep into your sales funnel, and convert them to customers.
Generate more attributable conversions faster and at a lower cost
Spawn links and social signals crucial for successful SEO
Drive awareness from influencers (journalist, bloggers, prominent community members), enhancing your PR effectiveness
Earn social followers from relevant psychographic audiences
Prove the value of branding activities including socialization
Conduct multivariate social voice testing, much the way SEOs use search PPC to improve SEO funnels
Execute advanced visitor data management, merging “first hop” targeting (including search keywords) with filtered psychographic retargeting & RSLA remarketing to build curated “Follow” lists segmented by audiences
Own Your Niche on the Internet and Beyond: Simple Strategies to Increase Webs...Stephanie Chandler
Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:
Choose a niche and establish authority in your field
Unlock the power of community to grow your audience
Improve website ranking with simple search engine optimization (SEO) tactics
Leverage blogging to increase traffic and win clients
Use articles, podcasts, and videos to drive traffic to your site
Distribute information products including ebooks, books, and reports
Utilize Facebook, Twitter and LinkedIn—all without a big time commitment
Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.
How to double your advertising profits over the next 90 days + 300 Traffic So...Martyn Cook
Presentation given on the 8th September 2018 in Vancouver on advanced Facebook advertising strategies plus 300 other traffic sources you're not yet using...
Simple Marketing Tactics To Grow and ThriveMad Mimi
Simple Marketing Tactics for Independent Business Owners! In this webinar, Dean Levitt covered tactics that small businesses can use to grow their subscribers, compete with the big brands for search engine visibility and send effective email newsletter.
The first section tackles the perfect placement of email sign up forms.
Second, Dean tackles SEO with semantic markdown, schema and review sites. Included are some great techniques for local search engine visibility.
Finally, Dean looks at effective goal setting for emails, compelling subject lines, link placement and more.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
As a business fighting for your fair share of the local market, SEO is one crucial marketing strategy you do not want to ignore.
You may have noticed that consumers today go online first to find products and services such as yours…
But what happens when YOUR potential local customers go online to find YOUR type of products or services?
Most business owners don’t have the time or expertise to manage their Local SEO on their own. However, given the growing popularity of online local searches, it is critical that your website ranks as highly as possible.
That’s where we come in.
An overview of the differences, streangths and weaknesses of Facebook and Google search advertising: targeting capabilities, costs, reach, effectiveness
An introduction to internet marketing, inside this eBook, you will discover the topic about what is internet marketing?, Affiliate marketing, Article marketing, E-mail marketing, Blog marketing, pay-per-click(PPC), Search engine optimization, pop-up add, banner ads, social media marketing, and mobile marketing.
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
Using Psychographic Distribution to Dominate Audience Targeting, Customer Acq...aimClear
Implement razor-sharp, internet-wide psychographic targeting. Define and cultivate audiences, inject them deep into your sales funnel, and convert them to customers.
Generate more attributable conversions faster and at a lower cost
Spawn links and social signals crucial for successful SEO
Drive awareness from influencers (journalist, bloggers, prominent community members), enhancing your PR effectiveness
Earn social followers from relevant psychographic audiences
Prove the value of branding activities including socialization
Conduct multivariate social voice testing, much the way SEOs use search PPC to improve SEO funnels
Execute advanced visitor data management, merging “first hop” targeting (including search keywords) with filtered psychographic retargeting & RSLA remarketing to build curated “Follow” lists segmented by audiences
Own Your Niche on the Internet and Beyond: Simple Strategies to Increase Webs...Stephanie Chandler
Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:
Choose a niche and establish authority in your field
Unlock the power of community to grow your audience
Improve website ranking with simple search engine optimization (SEO) tactics
Leverage blogging to increase traffic and win clients
Use articles, podcasts, and videos to drive traffic to your site
Distribute information products including ebooks, books, and reports
Utilize Facebook, Twitter and LinkedIn—all without a big time commitment
Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.
How to double your advertising profits over the next 90 days + 300 Traffic So...Martyn Cook
Presentation given on the 8th September 2018 in Vancouver on advanced Facebook advertising strategies plus 300 other traffic sources you're not yet using...
Simple Marketing Tactics To Grow and ThriveMad Mimi
Simple Marketing Tactics for Independent Business Owners! In this webinar, Dean Levitt covered tactics that small businesses can use to grow their subscribers, compete with the big brands for search engine visibility and send effective email newsletter.
The first section tackles the perfect placement of email sign up forms.
Second, Dean tackles SEO with semantic markdown, schema and review sites. Included are some great techniques for local search engine visibility.
Finally, Dean looks at effective goal setting for emails, compelling subject lines, link placement and more.
Structure Matters - Information Architecture for UX & ConversionsJackie Burhans
Presented at World Information Architecture Day, my presentation explores how the power of driving information has shifted from content creators to content consumers and how your message can reach your audience in a constantly changing digital landscape.
As a business fighting for your fair share of the local market, SEO is one crucial marketing strategy you do not want to ignore.
You may have noticed that consumers today go online first to find products and services such as yours…
But what happens when YOUR potential local customers go online to find YOUR type of products or services?
Most business owners don’t have the time or expertise to manage their Local SEO on their own. However, given the growing popularity of online local searches, it is critical that your website ranks as highly as possible.
That’s where we come in.
An overview of the differences, streangths and weaknesses of Facebook and Google search advertising: targeting capabilities, costs, reach, effectiveness
An introduction to internet marketing, inside this eBook, you will discover the topic about what is internet marketing?, Affiliate marketing, Article marketing, E-mail marketing, Blog marketing, pay-per-click(PPC), Search engine optimization, pop-up add, banner ads, social media marketing, and mobile marketing.
Companies have promoted their products on television, radio, billboards, posters, and in a variety of other ways over the years. However, many people are on their phones, scrolling through social media for news, entertainment, making money, socializing, and gaming.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
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For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
Bernadette Coleman, #QueenofLocalSEO, presented this talk at the Local, Search and Social Summit powered by Rocks Digital on October 1, 2015.
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Google My business and Local SEO Marketing Strategy presentation includes Optimize the Google Listing, Local Business Directories, and website SEO with local keywords with tips and best practices from Abdul Malick who is senior digital marketing and SEO consultant in Chennai, Tamil Nadu, India
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Many website owners assume their website will automatically start showing up well on Google as soon as it goes live. Unfortunately, this isn’t typically the case. With more than six billion websites in existence, just having a website isn’t usually enough to make it rank at the top of a Google search. In this episode we explain how search engine optimization (SEO) works. This is what makes a website rank well on Google. We also share actionable tips on how a website owner can improve their website rankings, and as a result, increase website traffic, leads and sales.
To view the accompanying webinar, go to: https://www.financialpoise.com/financial-poise-webinars/what-every-website-owner-should-know-about-seo-2021/
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If you run a therapy business then you need to attract visitors to your business and that means you need traffic. Traffic is visitors to your website or blog who convert into customers. This presentation shows you 9 of the most popular sources of traffic that you can use in your hypnosis marketing to send people to your content.
Online advertising can be an incredible tool for small business owners. In this presentation, we'll go over important search engine marketing lingo, the competitive landscape and walk you through Google AdWords, the Yahoo Bing Network, Yelp Ads and more. By the time you're finished, you'll feel much more comfortable launching a campaign.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
The way to boost your local SEO strategy and improve your local search ranking. There are many aspects to the present , so let’s specialize in the foremost critical ones.
4. Customize url
Customizing
the
Camp
ChiMer
URL
will
make
the
search
process
quicker
and
easier
for
the
target
audience.
The
recommended
URL,
CampChiMer.com,
will
look
more
appealing
on
marke>ng
material
and
is
more
memorable.
5. We
recommend
using
Google
AdWords
as
a
way
to
boost
the
search
engine
op>miza>on
for
the
Camp
ChiMer
landing
page.
Search
engine
op>miza>on,
or
SEO,
is
important
because
it
will
improve
the
visibility
and
credibility
of
Camp
ChiMer’s
website.
By
op>mizing,
the
website
will
be
placed
at
a
higher
ranking
on
search
engines,
bringing
more
traffic
to
Camp
ChiMer’s
website.
SEO
helps
the
message
of
Camp
ChiMer
to
be
directed
towards
the
specific
target
audience
of
Camp
ChiMer.
The
correct
use
of
keywords
and
subscrip>ons
to
local
search
engines
are
key
to
connec>ng
with
the
target
market.
Google
AdWords
is
a
tool
to
narrow
down
targeted
website
visitors
using
paid-‐for
keywords.
You
only
pay
when
clicks
someone
on
your
ad
to
visit
your
website.
Users
set
their
own
budget,
so
costs
depend
on
what
you
are
trying
to
accomplish.
Because
RMHC-‐KC
is
a
non-‐profit
organiza>on,
they
can
apply
for
Google
Ad
Grants
and
receives
$10,000
a
month
to
use
for
their
AdWords
campaign.
The
next
slide
shows
a
list
of
keywords
we
believe
people
are
using
when
searching
for
a
camp
that
specializes
in
kidney
disease.
We
>ed
these
keywords
with
geographic
modifiers
surrounding
Missouri
because
we
know
not
many
campers
will
be
aTending
from
the
West
and
East
coast.
Nega>ve
words
are
words
to
exclude
from
your
AdWords
campaign.
An
example
of
this
would
be
when
someone
goes
to
Google
and
searches
“Summer
camps
for
children
living
with
cancer.”
Because
Camp
ChiMer
does
not
specialize
in
that
field,
we
do
not
want
its
Google
Ad
to
appear
as
a
search
result.
That
would
waste
money
and
throw
off
the
Google
analy>cs.
Google Adwords
6. Keywords
Geo
Loca2on
Nega2ve
Words
Summer
Camp
for
Kids
With
Kidney
Disease
Midwest
Cancer
Camps
for
Kids
with
Kidney
Transplant
Kansas
City
Boys
Only
Free
Camp
for
Kids
with
Kidney
Disease
St.
Louis
Girls
Only
Camps
for
Chidren
on
Dialysis
Wichita
Sports
Camps
for
Kids
on
Dialysis
Overland
Park
Church/Religion
Hemodialysis
Summer
Camps
Excelsior
Springs
Day
Camps
Hemodialysis
Camps
Missouri
Arts
Ronald
McDonald
House
Camps
Kansas
Educa>on
Ronald
McDonald
Camps
Ronald
McDonald
Camp
ChiMer
RMHC
Camps
Children's
Mercy
Camps
For
Kids
Nephrology
Camps
for
Kids
Nephrology
Camps
for
Kids
Camp
ChiMer
Google Adwords
8. Localeze
is
the
#1
data
distributor
in
the
U.S.
It
can
help
you
build
a
solid
core
of
cita>ons
and
help
manage
your
lis>ngs
on
the
web.
When
you
have
various
informa>on
that
needs
upda>ng
(phone,
address,
etc.),
you
can
edit
this
informa>on
within
Localeze.
Localeze
will
then
push
this
out
across
the
local
search
ecosystem
(shown
in
infographic)
including
major
search
engines
like
Google,
Bing,
Yahoo
and
other
local
info
providers
like
Yelp
and
GPS
systems.
This
allows
you
to
update
informa>on
on
one
placorm,
instead
of
many.
However,
it
is
very
important
that
you
s>ll
claim
your
major
lis>ngs
including
Google,
Bing,
Yahoo
and
Yelp
and
op>mize
individually
with
photos,
videos,
etc.
Paid search
9. Another
placorm
to
reach
your
audience
is
to
subscribe
to
camp
lis>ng
directories
online.
Many
parents/guardians
use
these
to
search
for
the
best
possible
camp
for
their
child
and
many
of
these
directories
contain
health
related
camp
lis>ngs
similar
to
Camp
ChiMer.
Naviga>on
to
these
specialized
camps
is
easy
to
do.
One
camp
directory
that
we
found
beneficial
is
Summercamps.com.
Ader
looking
at
their
package
deals
for
lis>ng
your
camp,
we
decided
the
best
deal
would
be
the
Premium
Package.
Listed
below
is
what
your
lis>ng
would
include
and
what
it
could
look
like
Subscribe to camp directories
10. Free local business pages
Google
My
Business
is
a
free
program
that
connects
you
directly
with
customers,
whether
they’re
looking
for
you
on
search,
Maps
or
Google+.
It
allows
you
to
enter
contact
informa>on
about
your
business
and
select
keywords
that
narrow
viewer’s
searches.
This
program
helps
customers
find
your
business
faster
and
easier.
Other
free
lis>ng
op>ons
through
search
engines
include
Yahoo
Business
&
Bing
Places.
This
is
what
a
poten>al
Google
My
Business
page
would
look
like.
Once
you
enter
all
your
required
informa>on,
Google
My
Business
takes
this
informa>on
and
creates
a
snapshot
on
the
right
side
of
Google’s
search
result
page,
allowing
for
easy
and
quick
access
to
your
site.
When
crea>ng
a
Google
My
Business
page,
it
automa>cally
creates
a
Google+
Page.
11. Free local business pages
Google+
is
another
placorm
to
engage
with
your
audience.
Similar
to
Facebook,
Google+
allows
you
to
share
posts,
upload
photos/videos
and
allow
viewer’s
to
connect
instantly
to
your
business’s
loca>on
using
Google
Maps.
12. Website redesign
Upda>ng
the
Camp
ChiMer
website
will
help
hold
its
audience's
aTen>on,
bring
more
viewers
to
social
media
pages,
increase
communica>on
and
result
in
more
sign-‐ups
for
camp.
Although
Camp
ChiMer
is
a
camp
specifically
geared
towards
children
with
kidney
disorders,
it
s>ll
holds
the
same
quali>es
and
ac>vi>es
any
other
camp
would
provide;
safe
and
fun
experience
for
children
to
grow
and
build
las>ng
rela>onships.
Camper’s
ages
9-‐17
fall
into
the
millennial
category.
What
is
one
thing
millennials
are
known
for?
Being
digitally
savvy.
Not
only
will
parents
be
viewing
Camp
ChiMer’s
website,
but
so
will
children.
By
crea>ng
a
site
that
has
the
impera>ve
informa>on
on
it,
but
is
also
visually
appealing,
we
will
expect
posi>ve
feedback
from
parents
and
children
alike.
We
designed
two
op>ons
that
could
improve
the
overall
look,
which
could
help
viewers
engage
with
the
site
for
an
extended
period
of
>me.
Current
Camp
ChiMer
webpage
14. Multiple Page Website redesign
We
designed
a
poten>al
home
page
for
a
mul>ple
page
website
for
Camp
ChiMer.
When
clicking
on
a
naviga>onal
element,
viewers
would
be
directed
to
another
page
within
the
website.
We
kept
the
kid-‐friendly
colors
from
the
logo
and
used
the
same
stock
photo
of
children
at
the
top.
We
decided
to
use
less
content
on
this
page
and
let
the
design
speak
for
itself.
Right
away,
viewers
can
read
the
Camp
ChiMer
mission
statement
and
understand
whom
the
site
is
targeted
for.