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Camden City Public Schools – May 14, 2010 




                                    Success is a journey, not a destination. The 
                                    doing is often more important than the 
                                    outcome. 
                                                                      ‐Arthur Ashe
Sterling T. Ashby
From Overbrook (West Philadelphia) 
High School Activities  
  Soccer, Wrestling, Volunteer,
  Lifelong avid reader
Schooling:
  Lehigh University, BS Industrial Engineering
  Columbia Law School, JD
Reside in Washington, DC
                                                 2
Plain Piece of Paper
Fold it in 3rds (as if mailing)
Fold it in Half
You should have 6 places to write.
I will give you 6 points to quickly reflect and 
jot down.  
60 seconds for each set of notes

                                                   3
Write down what you LOVE…
Love doggies?
Arts & Crafts?
Sports, Health & Wellness?
Gift of Gab?
Helping others?
Collecting things?
Reading, Studying Architecture?
Art History, Drawing, Designing?
Financial challenges, Real Estate
All things Green/Organic
                                    4
What skills do others complement you?
Wow! You should do X!
You are really analytical!  You follow details 
really well!
You have great speaking skills!
You can really motivate others!
I want you on my organizing team!
I can always count on you!
                                                  5
Not focused, distracted?
Do not follow through?
Over promise, under deliver?
Don’t apply oneself?
Not rising to one’s potential?
Disorganized?
Don’t listen?
Always rushing?
Not detailed oriented
Too detailed oriented
                                 6
Seem to get overwhelmed easily
I can’t start something from scratch, need 
initial direction
Don’t really like to engage groups of people
Feel a need to be in the spotlight
Get bored and distracted easily
Never seem to finish anything
I don’t know how to share tasks
                                               7
Lawyer, RX, Teacher
Founder of Google
Game software designer
Wine Sommelier
Newscaster
Design pet apparel
Holistic therapist
Motivational Speaker
Food Network Star

                         8
Identify Person/Famous or not who has that 
role.  (Newspaper article, interview, etc)
High school Alumni
Parent’s Friends, Other Relatives
Organizational Associations
Trade Magazines
Read Biographies
NY Times Obituaries
Informational Interviews ‐ Everyone Loves to be 
heard…
                                                   9
What is the essence of you that should not be 
lost?
What should you change about yourself?
What is/will get in the way of your goals?
Trajectory between how you want to be 
perceived and reality?


                                             10
I am an entrepreneur, … but what does that 
mean?
I have demonstrated to others from an early age 
“intellectual skills”.  How does it translate?
Building on an inherent intellect, I have taken 
the myriad of experiences, utilized advanced 
education to fill some technical gaps, 
understood my ability to withstand risk, 
remained curious and solution driven.
                                               11
Attempt to shed shortcomings by hiring, 
partnering, avoiding or fixing.
Be great at something.
Passion:  FIND SOMETHING TO LOVE!
Business is broad and generic.  What is your 
preferential difference in the marketplace? 
Increase your personal discipline.

                                                12
Baker that wants to own a Bakery
Motivational Speaker puts on Conferences
Doggie clothing designer with Web business
Fitness instructor with outdoor training




                                             13
Learn on someone else’s dime!

               Liberal Arts/     Job at a company that    2nd company that will 
High School     Technical         offers great primary    provide perspective of 
                 College                Training                 the 1st




 Additional 
                Strike out on 
  Training/ 
                    own!
Grad School


          Make your passion your hobby to lead you to your optimal life!


                                                                                    14
Personal Brand
Tenacity
 Detail Oriented
Ability to understand 
the big picture
Customer Service
 Network

                         15
Stress
You’re never the boss –
you’re always responding 
to the client’s needs
Never Off
People Can be Difficult



                            16
17
Preparation: Diligent study and good grades now will help 
prepare for the real corporate world where you’ll have to 
convince clients (or partners) you can handle their matters.
 Joining In:  Student organizations related to issues you 
might encounter in the corporate world.
Authorship:  Write about related issues that interest you 
now – this will help prepare you for all the documentation 
and explanations necessary in day to day corporate law 
work.
 Relationships:  The relationships you form now with other 
students and teachers may really come in handy in the 
future.
 Do Something Intellectually Hard:  Take Intellectual Risks.  
Show that you can take up a subject matter and master it. 18
Read And Travel
Write Down Your Goals
Make Commitments And 
Follow Through On Them
Say ‘Thank You’ In Writing
Don’t Put Off For Tomorrow 
What You Can Do Today


                              19
E‐MYTH
  Michael E. Gerber
Outliers: The Story Of Success
  Malcolm Gladwell
4HOUR WORK WEEK 
  Timothy Ferriss
THINK  AND GROW RICH
  Napolean Hill 
RICH DAD POOR DAD
  Robert T. Kiyosaki
China Safari: On the Trail of Beijing's 
Expansion in Africa 
  Serge Michel , Michel Beuret, Paolo Woods   20
Act
Start  Early
Do More with less
Listen



                    21
22
23
Sterling Ashby
Sterling.Ashby@gmail.com
Actualizing: The Process Of Bringing Ideas 
Alive
  http://actualizingprocess.blogspot.com/




                                              24

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Camden Public Schools 5 14 10