Chicago AMA presents Social Media - Beyond the Chaos with presentations from IBM, Motorola Mobility, Zocal Group, and, American Family Insurance. http://chicagoama.org/home
Reporte de Tendencias en las Redes Sociales, uso que le estan dando las empresas a las redes sociales, justificación de los profesionales del marketing para usar las redes sociales dentro de sus estrategias de comunicación.
The Coming Change in Social Media by Social Media TodayElizabeth Lupfer
In a major paradigm shift that is impacting public relations and marketing oranizations, companies are now viewing social media as their front line strategy for customer engagement, immediate contact, and lead generation. This means the software tools we use in the social space will be changing a lot too. This gamebreaker call was based on research developed by our resident trendspotter, Josh Gordon, in Social Media Today's latest free download white paper The Coming Change In Social Media. It's our focus here at Social Media Today to help frame the issues and put them into perspective so that community members can use them as a roadmap and drive the future of social media. Don't get behind the curve.
The report analyzes the importance of social media for consumption and is representative for the German population.
Download the report in high resolution from our blog: http://www.socialmediathinklab.com/consumerreport2012-2013/
Reporte de Tendencias en las Redes Sociales, uso que le estan dando las empresas a las redes sociales, justificación de los profesionales del marketing para usar las redes sociales dentro de sus estrategias de comunicación.
The Coming Change in Social Media by Social Media TodayElizabeth Lupfer
In a major paradigm shift that is impacting public relations and marketing oranizations, companies are now viewing social media as their front line strategy for customer engagement, immediate contact, and lead generation. This means the software tools we use in the social space will be changing a lot too. This gamebreaker call was based on research developed by our resident trendspotter, Josh Gordon, in Social Media Today's latest free download white paper The Coming Change In Social Media. It's our focus here at Social Media Today to help frame the issues and put them into perspective so that community members can use them as a roadmap and drive the future of social media. Don't get behind the curve.
The report analyzes the importance of social media for consumption and is representative for the German population.
Download the report in high resolution from our blog: http://www.socialmediathinklab.com/consumerreport2012-2013/
We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels.
Web Design in Malaysia
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Wildfire - Optimizing Social Engagement Across the EnterpriseIsrael Degasperi
Social networks like Facebook and Twitter create powerful opportunities for brands
to engage with consumers. But to harness the full value, you need a robust platform
that lets you create, manage, and optimize your social media presence.
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersLithium
Based on a 2011 social customer survey of our clients, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for social CRM and social strategies in 2011. Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future. Learn how brands are using both customer communities and their Facebook presence together to build trust, peer-to-peer engagement, pre- and post-sales support, to drive awareness, and to disseminate marketing messages.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
We have built our company around our clients by taking the time to personalize their social media campaigns to fit their needs. We are a full-service firm offering Facebook, Twitter, YouTube and other social media outlets to ensure your business maximizes its reach via multiple channels.
Web Design in Malaysia
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Wildfire - Optimizing Social Engagement Across the EnterpriseIsrael Degasperi
Social networks like Facebook and Twitter create powerful opportunities for brands
to engage with consumers. But to harness the full value, you need a robust platform
that lets you create, manage, and optimize your social media presence.
Facebook and Beyond - Lessons for Brand Engagement with Social CustomersLithium
Based on a 2011 social customer survey of our clients, Lithium presents the current state of customer communities and the social web, explores life beyond Likes and Tweets, and reveals what’s next for social CRM and social strategies in 2011. Dive into what brands expect from their investments in social networking sites, how and when they integrate community with social media, how they measure success, and what they hope for from social media in the future. Learn how brands are using both customer communities and their Facebook presence together to build trust, peer-to-peer engagement, pre- and post-sales support, to drive awareness, and to disseminate marketing messages.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Overview | Chicago AMA Presents Social Media - Beyond the ChaosChicago AMA
Chicago AMA presents Social Media - Beyond the Chaos with presentations from IBM, Motorola Mobility, Zocal Group, and, American Family Insurance. http://chicagoama.org/home
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
Jussi-Pekka Erkkola (Nokia) presentation in N2 Social Media Hub on 31.3.2011.
http://facebook.com/N2SocialMediaHub
Attend the next Social Media Hub: http://bit.ly/socialmedia2011
Embedding Social Media to be a better business via trainingLiz Bullock
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees companywide for Dell. #some training #socialmediatraining
How Social Media Works for the Channel [Global Channel Partners Summit]interlinkONE
At the 2012 Global Channel Partners Summit (which was held at Graph Expo in Chicago), interlinkONE and Grow Socially CEO John Foley, Jr. delivered the presentation "How Social Media Works for the Channel".
He provided an overview of strategies, tactics, tools, and tips that can be used to achieve success with social media in the channel environment.
Embedding Social Media to Become a Better Business via TrainingDell Social Media
Liz Brown Bullock’s presentation to Marketing Science Institute on the importance of integrating social media within an organization through training your employees. Training is critical for both risk mitigation and empowering employees to be brand ambassadors. Liz drew on her experience of launching Dell’s Social Media and Community University and shares her insights on activating employees company wide.
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York
Business.com report: Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
The Social Media Toolbox - what channels should my B2B company use?Dr. Ute Hillmer (PhD)
A description of the most common Social Media channels, various use models and B2B cases, Plus and minus lists per channel. Make up your own mind and select the channels that are right for you.
Western Union's Journey to Customer LoyaltyChicago AMA
Jennifer Ramirez, VP, Global Customer Experience for Western Union presented "The Customer Journey: Owning the Moments that Matter" at Chicago AMA's Sunrise Executive Series breakfast January 22, 2015, in Chicago.
The Chicago AMA invites you to our annual Holiday Fundraiser as part of the Chicago AMA Gives Back program. The proceeds for this year’s fundraiser will go to UCAN to help Chicago area youth. Join us for appetizers, drinks, prizes, and holiday cheer as we celebrate 2014 while giving back to our local Chicago community.
Chicago AMA Gives Back Holiday CelebrationChicago AMA
The Chicago AMA invites you to our annual Holiday Fundraiser on December 9th as part of the Chicago AMA Gives Back program. The proceeds for this year’s fundraiser will go to UCAN to help Chicago area youth. Join us for appetizers, drinks, prizes, and holiday cheer as we celebrate 2014 while giving back to our local Chicago community. Register online at www.chicagoama.org.
Unleashing MarCom's Role In Strategy1_15_14Chicago AMA
Credibility, Visibility and Accountability Unleashing MarCom’s Role in Strategy Presentation presented by Rodrigo Sierra, CMO/SVP of American Medical Association to the American Marketing Association - Chicago Chapter at Sunrise Executive Series event held at Gibson's Bar 7 Steakhouse on January 15, 2014.
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
AMA Momentum 2013 Solstice Mobile Innovation PresentationChicago AMA
Solstice's mission is to transform the way the world does
business through mobile. They provide
capabilities to allow larger corporations to embrace the
future, while providing a competitive advantage through
mobile technology, without introducing risk in their
existing environment. This presentation covers mobile-at-a-glance and in-depth.
Nonprofit SIG: Maximizing Volunteer ImpactChicago AMA
Activating Volunteers from Supporters to Advocates was presented by ESC at the Nonprofit SIG event on July 18, 2013. ESC is a nonprofit consulting resource strengthening other nonprofits and public agencies to serve their missions.
Nonprofit SIG - Finding, Training & Putting Talent to WorkChicago AMA
Activating Volunteers From Supporters to Advocates was presented by i.c. stars at the July 18, 2013 Nonprofit SIG event. Since 1999, i.c.stars has been identifying, training, and jump-starting technology careers for Chicago area low-income young adults who, although lacking access to education and employment, demonstrate extraordinary potential for success in the business world and for impact in their communities.
Nonprofit SIG presents World Sport ChicagoChicago AMA
This presentation on "Volunteer Management" was presented by World Sport Chicago at the July 18, 2013 Chicago AMA Nonprofit SIG event.
World Sport Chicago (WSC) is an independent 501c(3) non-profit organization that teaches positive values and leadership through sport. The organization acts on the belief that sport has the power to strengthen individuals, and in turn, Chicago’s communities. World Sport Chicago promotes programs and events as well as collaborates with several community partners, public agencies and Chicago’s professional sports teams to deliver impact and change.
Are you going to drown or prosper in the “post-data scarcity” world? Presented by Justin Massa, Founder & CEO, Food Genius at the September 9th Evening With Experts event held by the Chicago AMA at 1871.