In August 2000, P&G introduced one of its kind product Crest Whitestrips, readily available online and through dentist offices
P&G claims that the new products are 10 times more effective than the Colgate Tartar Control Whitening Within two years P&G captured more than 80% of the share market. Colgate made a come back in August 2002 with Simply White. Colgate’s USP was that it focused on convenience and lower price. One month after introduction Simply White captures half the market with Crest Whitestrips losing 50% of its market share.
Cavinkare - A CHALLENGE OF SUSTAINING GROWTH AND EXPANDING BUSINESSKabita Dhimal
CavinKare’s goal is to remain the preferred choice for customers at home and in every market, besides operating with conviction and leading certain chosen sectors for innovation.
In August 2000, P&G introduced one of its kind product Crest Whitestrips, readily available online and through dentist offices
P&G claims that the new products are 10 times more effective than the Colgate Tartar Control Whitening Within two years P&G captured more than 80% of the share market. Colgate made a come back in August 2002 with Simply White. Colgate’s USP was that it focused on convenience and lower price. One month after introduction Simply White captures half the market with Crest Whitestrips losing 50% of its market share.
Cavinkare - A CHALLENGE OF SUSTAINING GROWTH AND EXPANDING BUSINESSKabita Dhimal
CavinKare’s goal is to remain the preferred choice for customers at home and in every market, besides operating with conviction and leading certain chosen sectors for innovation.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
Cottle taylor : Expanding the oral care group in india case studyBonny V Pappachan
This is a case study of cottle taylor discussed in a management class. In this case study , all efforts are being made to solve the case study and all the questions are answered. Hope this would be useful to management students.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
Cottle taylor : Expanding the oral care group in india case studyBonny V Pappachan
This is a case study of cottle taylor discussed in a management class. In this case study , all efforts are being made to solve the case study and all the questions are answered. Hope this would be useful to management students.
The Presentation is a book review of MAKING BREAKTHROUGH INNOVATION HAPPEN by PORUS MUNSHI, done as a presentation taking the important lead points. Prepared by Siddhartha Panapakam
THIS PRESENTATION IS TO BE PRESENTED ON THE TOPIC OF BRAND AWARENESS. THE CONTENTS ARE TO IN THE COMPANIES SCENARIO. HOW THE COMPANY IS TO BE IN THE MARKET FOR EACH OF THEIR PRODUCTS OF KSDL
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Understanding the Mahadasha of Shukra (Venus): Effects and RemediesAstro Pathshala
The Mahadasha of Shukra (Venus) is one of the most significant periods in Vedic astrology. Shukra is known as the planet of love, beauty, wealth, and luxury. Its Mahadasha can bring about profound changes in an individual's life, both positive and negative, depending on its placement and condition in the natal chart.
What is Shukra Mahadasha?
Mahadasha is a planetary period in Vedic astrology that affects various aspects of an individual's life for a specific number of years. The Mahadasha of Shukra lasts for 20 years and is known to bring a period of significant transformation. Shukra is associated with pleasures, creativity, relationships, and material comforts. During its Mahadasha, these areas of life tend to get highlighted.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
2. • C.K.Ranganathan started Cavinkare in 1983.
• In 2004, The Economics Times voted Ranganathan “Entrepreneur
of the year”.
• According to him his business never looked back because he was
particular about paying income tax.
• Strategies used by Ranganathan
- Relationship with suppliers
- Marketing networks
The Beginning. . .
3. • It bothered Ranga that his shampoo was not the one tht had the highest market
recall.
• In 1988 Ranga came up with innovative idea - one sachet of chik shampoo free for
every four empty sachets of any shampoo.
• Later, he changed the scheme and gave one free sachet of chik shampoo for every
four used chik sachets.
• Sales went up to Rs 12 lakhs a month from around Rs 3 lakhs
THE OUT OF THE BOX STRATEGY
4. • Chic Insights
• Barriers for the Product
• Communication Strategy
• How Chik shampoo Conquered the rural
market.
5. • Challenging decision to reduce cost by 50% without comprising on
quality.
• R&D denied but Ranga said "biggest block to growth is term "not
possible”.
• Finally they managed with SOP. (half of 1re pack).
• Ranga went further with fragrance and new bottle of 50-ML keeping
family in mind.
ACTUALIZING THE INSIGHT
6. • Most of the people in south India uses traditional herbs for hair care.
• So Ranga introduced MEERA with Kunkudukai(reetha) and Badam in Andhra.
• Also, launched meera in Tamil Nadu with shikakai and in Kerala with hibiscus
leaves as these products are best for hair nourishment.
• Today in south India CavinKare products are 2nd
brand leaving behind Hindustan
Unilever and P&G.
Origin of MEERA
7. • FMCG company introduced a new perfume SPINZ in the market.
• Price barrier- as a perfume costs around Rs100 which was not affordable. But,
he launched it in Rs 10 and Rs 2 pack.
• People mostly wanted the perfume to last for the whole day, which practically
not possible.
• Though spinz is the 4th
largest perfume by sale, Ranga is not happy with it and
also assures improvement in his product.
INTRODUCTION OF SPINZ
8. Fairever
successFairness cream market :
• High margins ,Dominated by Fair & Lovely and Low mass
penetration.
• Problem: Low advertisement budget.
• Alternative: Build brand credibility & product appeal.
• Strategy:
1.Promoted Fairever as a cream that changed lives.
2.Priced at premium:-consumer willing to pay more.
3.Built strong distributor relationships.
