What CallFREE does with respect to rural outreach with its content and services.

2. BITTER truth – hard facts …..
_______________________________________________________
India has 638,000 villages
54,300 have internet
850 million Indians live in rural belts
Broadband penetration is 7%
10% Indians are English literate.
2% can speak/write
200,000 villages do NOT have electricity
450,000 village homes get electricity for less than
10 hours a day

3. “
”
__________________________________________________________
The ‘automatic’ human connect
AUDIO is language agnostic
Intuitive
Impulsive
Immediate

4. “
”
__________________________________________________________
Think about this ….
TODAY content consumption is via :
» Television
» Radio
» Newspapers
To LIBERATE from ANY dependency, it should be ON-DEMAND, regional and
accessible via :
 Mobile phones
 Land Lines

5. 03 Poor Media Reach
15% or Rural India has
access to print and 20%
has access to TV. FM
has not penetrated rural
markets. *(IJCEM) thus
leaving them Media Dark.
01 Low Literacy
Most of the rural masses
have very low literacy
and are unable to
consume content in print
media. While TV and
Radio have better reach
they are constrained by
physical presence and
time.
02 Inadequate Infra
Only a 33% of rural
households have electric
connections.
__________________________________________________________The Problem Today - Consumer Perspective
04 Little or no access to
educative, informative
and entertaining content.
Limited access

6. “
”
__________________________________________________________
Confused ad spends??!!
Advertisement in the rural context is
often expensive and dogged by
unreliable metrics.

7. 03 Personal Touch
04 Non-existent Loop-
back
01 Scattered &
Diverse Market
Population with multi-
lingual, multi-ethnic
backgrounds living in
650,000 villages across
India.
02 Surveys and
opinion polls
No loopback mechanisms
available to connect interested
consumers with advertisers.
Advertisers losing valuable,
qualified leads.
__________________________________________________________The Problem Today - Advertiser Perspective
Inability to capture in
near realtime, authentic
and transparent market
pulse and dynamics
using targeted surveys
and polls.
Inability to conduct test
marketing, customer
profiling or customer
feedback in near real
time.

8. Rural Impact/Inclusion using Audio First technology!
Our Answer
A methodology to freely participate without any pre-requisites.
CallFREE does not require any App, broadband connectivity, literacy or
infrastructure.
A patent pending, audit-trailable, real-time, AUDIO FIRST offering for
deepest penetration and inclusion.

9. OUR MISSION
To reach, engage and empower
the untapped potential of rural
India.

10. Advertisements Near Real Time
Click-to-action
__________________________________________________________
Platform Offerings
Proprietary Properties
(including contests)
Aggregated
Commerce
Surveys & Opinion
Polls
Sponsored Content
and/or Channel
Heath &
Wellness Q&A
Learning &
Education

11. CallFREE
CallFree channels
delivers requested
content
Content
Unlimited, vernacular and
free content in byte sized
capsules frequently
refreshed
Advertisement
Contextual
advertisements based
on location, language,
demographics and time
Metrics & Analytics
Content consumption metrics with
deep analytics including a
loopback mechanism leading to
commerce opportunities.
__________________________________________________________
Business Flow
The CallFREE Model
CallFREE delivers preferred content to the masses disrupting the traditional broadcast models.
Unlike other broadcast models CallFREE is an action initiated by the consumer placing a free call using a basic phone.
It connects content with commerce in a seamless manner.

12. __________________________________________________________
Why CallFREE?
Audit Trialable, Traceable & Transparent
Requires Basic Infra structure. A mere phone call
Customizable duration of content
Facilitates Near Real Time Call to Action
Enables targeted and contextual communication and commerce
No ‘Guess’timates, No TRPs, No unscientific ratings
No carpet bombing!

13. __________________________________________________________
Who can use CallFREE?
FMCG
Consumer durables including home appliances, mobile etc.
Government & NGOs
Banks & Insurance
Regional Brands
Global MNCs interested in testing viability
CSR Initiatives
Any entity wishing to launch, dip-test, survey, gather opinions/conduct
polls and reinforce their brand.

14. __________________________________________________________
Patents and Support
Patent Filed in India, Singapore and USA
Patent filing under process in other countries
Recognised by Telangana Govt.
Corporate Office in STPI-Hyderabad
Incubated under the Startup India Initiative
+ + =Simple Vernacular AttentionFree

15. __________________________________________________________
This Presentation is for Brands, Companies, Government Bodies, NGO’s and/or any organisations
aspiring to increase their Rural Penetration.This electronic message and its contents are intended only
for the use of the addressed recipient (s) and may contain information that is privileged and
confidential, and exempt for disclosure under applicable law. If you are not an intended recipient, you
are herby notified that any use, dissemination, distribution, or copying of this communication is strictly
prohibited and maybe unlawful. If you have received this message in error, please notify the sender
immediately by replying to this via email or by telephone, and delete the message sent in error.
Raghavan Madabhushi | +919611020009 | raghavan@callfree.today
Sanjiv Gupta | +91 98666 77000 | sg@callfree.today