2. INDUSIND BANK :AN INTRODUCTION
Formally inaugurated in April 1994
IndusInd Bank derives its name and inspiration from the Indus
Valley civilization
Started with a capital base of Rs.1,000 million
Rs.600 million was raised through private placement from
Indian Residents while the balance Rs.400 million was
contributed by Non-Resident Indians.
The bank recently came up with the “आपने चाहा हमने किया”
punchline
Currently has an impressive CASA share of 28% and ranks 5th
among the private sector banks.
4. PRICE
Open and account at just Rs 1 and get an ATM card at Rs
25 only in Indus Small Account
Open the account with a minimum deposit of Rs.11/-
only in Indus Young Saver Account.
In Indus Exclusive for Individuals
Air accident insurance - Rs. 30,00,000/-
Lost Card Liability in case of misuse - Rs. 3,00,000/-
Purchases made using the card are protected against fire
and theft - Rs. 50,000/-
In Senior Citizen Scheme 0.50% more interest rate is
given.
5. PLACE
Branch Network increased to 400 in Fy12
692 ATMs spread across 270 geographic locations of the
country
6. PROMOTION
Advertising: television,
movies, in theaters
Brand Promotion:
By Jimmy Shergil
Publicity:
Road show
Sales Promotion:
Gifts, discount , choice money
Personal selling:
Cross-sale (selling at competitors place)
7. PROCESS
Quick & Easy processing: Very simple & Hassle-free
documentation.
For example customer arrives for a car loan
The Executive of the bank asks for all the details about income
slips, car details etc.
The bank Executive explains all the details about interest rate,
pay back period.
The Fast track loan process starts in 48 hours.
After giving the loan amount an agent is assigned to the
customer which stays in touch with the customer during
repayment period.
8. PHYSICAL EVIDENCE
Physical evidence is the material part of a service. Strictly speaking there
are no physical attributes to a service, so a consumer tends to rely on
material cues.
Internet/web pages
Paperwork
Brochures
Business cards
The physical evidences also include signage, reports, punch lines, other
tangibles, employee’s dress code etc.
Signage: each and every bank has its logo by which a person can identify
the company. Thus such signage's are significant for creating visualization
and corporate identity.
Tangibles: bank gives pens, writing pads to the internal customers. Even the
passbooks, cheque books, etc reduce the inherent intangibility of services.
Punch lines: punch lines or the corporate statement depict the philosophy
and attitude of the bank. Banks have influential punch lines to attract the
customers.
9. PEOPLE
An employee plays an important role in the marketing
operations of a service organisation.
IndusInd become conscious in its potential in internal
marketing - the attraction, development, motivation and
retention of qualified
10. Bank Financials and Statistics
Year Total Net N.P.(in No. of No. of
Busines worth cr.) ATMs Branches Dividend/
s (in Cr.) Share
(In Cr.)
2008-09
37800 1429 148.34 184 180 1.2
2009-10
47000 2166 350.31 497 210 1.8
2010-11
60531 3825 577.32 594 300 2.0
2011-12
77425 4522.37 802.61 692 400 2.2
11. NEW PRODUCT DEVELOPMENT
In 2007, the bank launched Transaction Banking
Segment which comprises of Trade & Cash Management
Products and Electronic services.
In 2008, the bank launched two different channels
“Wealth Relationship Managers” & “Central
Acquisition Team”.
Various new products launched during 2009 were
“Indus Edge”, “Indus Prestige”, Indus Escrow” and “
Indus Collect”.
In 2011, Bank launched three new services “Cash on
Mobile”, “Direct Project”, “Quick Redeem”.
12. CUSTOMER RELATIONSHIP MGMT.
To manage different transactions with customers, Bank
has offered huge number of services & to make it more
convenient and accessible, bank has launched “Cash on
Mobile”, “ Direct Connect”, “Quick Redeem”
services.
Bank has constituted a branch level “Customer Service
Committee”. CSC helps to examine complaints,
suggestions, cases of delays and difficulties faced by
customers.
13. CONTINUED..
In May 2009, Bank implemented “Talisma”, the
Complaints & Requests Management” system. This
system helps to track requests, complaints and queries
at customer level.
15. INTERNET BANKING SOFTWARE
IndusNet – Internet Banking
service from IndusInd Bank
offers you a wide range of
services – A service which is
convenient to use and puts you
in control of your finances
anytime, anywhere.
16. INDUSMOBILE ALLOWS YOU
TO BANK ANYTIME ANYWHERE
THROUGH YOUR MOBILE PHONE.
GET ACCESS TO YOUR BANKING
INFORMATION AND TRANSACT
ON YOUR SAVINGS ACCOUNT AT
ABSOLUTELY NO COST. YOU
WILL ALSO BE ABLE TO
RECHARGE YOUR MOBILE
PHONE, BOOK MOVIE TICKETS
AND PAY YOUR BILLS THROUGH
YOUR PHONE.
17. STP
Segment
People who are wish to put their money
in the banking sector
Target Group
Earning individuals, Corporates, HNIs
Positioning
Delivering what the customer needs
20. Strength Weakness
1. Backing of the Hinduja group 1. Lags behind many banks in capital
2.Gives importance to customer structure
experience 2.Few no. of branches across the
3. Offers a large variety of products and country in comparison with leading banks
service pan India
Opportunity Threats
1.Mobile Banking, Internet banking 1.New bank licenses to be issued by RBI
2.Expansion into rural areas to bank the 2.Competitors
unbanked and under banked 3.Foriegn banks that mainly cater to their
3.Doing aggressive marketing in order to target group.
improve brand value
21. R&D INITIATIVES : GREEN BANKING
Green Banking project under the ‘हम और हररयाली ’
campaign
ATMs with Solar Panels: Installation of solar panels on
50 ATMs resulted in generation of energy equaling
34665 kWh with a saving of 2 lakh in commercial
electricity
Data Centre: By making use of energy efficient data
centre with APC Cooling and UPS
Server Virtualization
Thin Computing
LCD/LED Monitors
Power Saving Devices
