My presentation of ideas for radio stations across the Caribbean. Successfully executed, these can help you generate revenue for your media business!

2.  Majority audience  Lack of dedication
share in Barbados by all on-air staff
 Good sales team  Competitor price
 Top personalities slashing
 Excellent promotions  Economic downturn
and concepts  Agency lethargy
 Creative  Lack of personnel
personalities
 Respected news
authority

3.  Good leadership  Poor reception
 Enthusiastic sales  Small sales team
team  No marketing of
 Niche target Wave
 Lack of on-air
interaction with sales
teams
 Recent introduction
to website selling

4.  Good attitude of  Poor standard of
staff broadcasting
 Not many rivals  No leadership on site
 Respected brand  Unsophisticated
 TV and radio approach to sales
combination  Lack of commitment
 Leading morning  No marketing of GBN
man on Klassic  Poor working
conditions
 Lack of properly
updated website

5.  Excellent  Demotivated sales
programming team
 Trained on-air team  Numerous stations
 Strong sales team  Lack of marketing
 Healthy market  No education on
 Niche station web sales
 Good promotions  No monetization of
vehicle

6.  Good programming  Sound quality
 Excellent morning  Frequent blackout
show periods in Antigua
 Unique product  Lack of sufficient
 Good interaction on marketing
website  Very soca-centric
after morning show
 Technical quality in
certain parts of
islands
 Sales team being
selected

7. BARBADOS ST. LUCIA TRINIDAD GRENADA CSS
STRONG AVERAGE STRONG POOR
BARBADOS ST. LUCIA TRINIDAD GRENADA CSS
STRONG AVERAGE STRONG POOR STRONG

8.  To translate our strengths in Barbados
and Trinidad into increased revenue
 To strengthen the sales and on-air teams
in St. Lucia and Grenada
 To create a dynamic sales team for the
CSS
 To properly market all stations within their
countries
 To properly market the CSS across the
Caribbean

9. The success of new  Hott Mobile - $20K
and simple concepts  Reading Room - $30k
prove that revenue
generation is  Room 104 -$1,004 p/s
stimulated by  Great Crunch - $15K
freshness and  Starcom Star - $20K
differentiation of  VV Paris - $10K
products.

10.  Hott Mobile twice
per week = $50K
 Valentine’s Paris =
$50K
$320 K (TTDS)
 May30 trip to India =
$100K
 Internet promotion =
$120K

11.  WAVE your FLAG –
much like a bumper
sticker promotion =
30K $180K (XCDS)
 Internet spot the ball
promotion = 50K
 Radio auction, once
per month =50K
 Singles Mingle = 50K

12.  Hott Mobile = 25K
 Paris = 30K
 Gospel promo= $30K $175K (XCDS)
 Klassic memories =
$25K
 Hott Mama = $20K
 Hott Dad = $20K
 Picture this = $25K

13.  Wrap for vehicle as Hott Mobile
 Ads in the Grenada Voice
 Outside broadcasts in malls/liming spots
 Painting of shop walls
 Frequent courtesy calls to clients
 Entry of top 50 clients into CSS pool
 Proper TV ads promoting radio and vice
versa

14.  Flag promotion
 Office/business weekly promotion –
offices fax us info to highlight their staff
 Supermarket partnerships – when bell
rings, customer gets $93.7 off their bill
 Ads in St. Lucia Voice if possible

15.  Continuous sales assessment is being
done, but must be taken to another level
in SLU and GND on a quarterly basis.
 Tools for GND and SLU must be provided
– e.g. A shared laptop for PPP

17.  All branding opportunities must be taken
(KFC’s brand is seen from space!!!)
Rum shops, airports, liming areas, bars,
roundabouts, supermarkets, gas
stations....
This must be planned for both CSS and
local radio station in the same island.

18.  1,192,906 GBN
 1,945,194 Hott 93
 526,434The Wave
 769,284CSS
 3,253,934 SNI

19. With proper technical platforms,
dedicated sales teams, announcer
buy-in, new sales and execution of
a sound marketing plan, 2012 can
be the year of salvation.