This document outlines the progress and goals for a magazine design project over multiple sessions. It includes research on magazines and billboards that inspire the designer, deconstruction of existing materials to understand conventions, development of color schemes, layouts, and rationales for design elements. The designer provides regular updates on tasks completed and plans for future sessions to manage their time on this project.
Healthy Voices - Session Six - Designing your site - Course Noteshealthyvoices
Session Six of an eight session training course designed to develop participant skills in communicating online. This session covers website design and attracting an audience.
How To Boost 2024 SEO Performance With Pillar Pages & Topic ClustersSearch Engine Journal
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift.
The answer may be simple: it’s time to stop creating content in silos.
We will unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting your website's visibility and ranking on search engine results pages (SERPs).
You’ll learn:
- What topic clusters and pillar pages are and how they work/how to structure them.
- The SEO benefits of pillar pages and topic clusters.
- How to identify and map topic cluster opportunities based on audience intent and monthly search volume.
Watch SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO.
We’ll also show you actionable tips for optimizing your internal linking and future-proofing your content’s performance.
Learn how to work with (not against) your content's natural intersections for better SEO and UX.
Healthy Voices - Session Six - Designing your site - Course Noteshealthyvoices
Session Six of an eight session training course designed to develop participant skills in communicating online. This session covers website design and attracting an audience.
How To Boost 2024 SEO Performance With Pillar Pages & Topic ClustersSearch Engine Journal
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift.
The answer may be simple: it’s time to stop creating content in silos.
We will unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting your website's visibility and ranking on search engine results pages (SERPs).
You’ll learn:
- What topic clusters and pillar pages are and how they work/how to structure them.
- The SEO benefits of pillar pages and topic clusters.
- How to identify and map topic cluster opportunities based on audience intent and monthly search volume.
Watch SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO.
We’ll also show you actionable tips for optimizing your internal linking and future-proofing your content’s performance.
Learn how to work with (not against) your content's natural intersections for better SEO and UX.
Aligning the Website with the Center's MissionKaleem Clarkson
In the “Age of the Network,” websites have become key to establish Centers’ presence on campus (Sorcinelli et al. 2005). Still, the website remains a largely unexamined tool in educational development. Our conference has only featured 5 sessions in the past 10 years and no articles have addressed it explicitly in TIA. The most common functions for a website are publicizing center events (McDaniel & Bruff 2010) and archiving resources, but this session will re-envision the website as a strategic tool with multiple functions, that can engage multiple audiences (John 2014), support strategic goals (Hativa and Clarkson 2011), and assess/document our accomplishments (Plank and Kalish 2010) for internal and external purposes.
Chapter 5 Defining the Destination, Developing a StratWilheminaRossi174
Chapter 5
Defining the Destination, Developing a
Strategy and Understanding Change &
Presenting your Ideas.
Supporting and Blocking Forces
Internal Supporting Forces: Cost advantage, unique resources, market
knowledge
External Supporting Forces: Relationships with customers, expanded market
potential, investor’s goodwill
Internal Blocking Forces: Lack of managerial experience, lack of capital, lack
of product knowledge
External Blocking Forces: Limited market potential, competitor activity, high
entry costs
Problem Analysis, Specification, and Quantification
Brainstorm the causes
Group the causes into major categories
Construct a “Causes and Effect” diagram
Getting to the root cause of the major
problems
Objective Setting: Defining the Desired End-State
Aims
Objectives
Outcomes
Actions
Who am I working with?
What is the organizational culture?
What are their core competencies?
What resources do they have?
How are those resources deployed?
The Consultant verses the Client (organization)
What are your objectives?
I want to gain experience
I want to gain evidence that I did well
The Consultant verses the Client (organization)
What are your CLIENT’S objectives?
They want to develop more understanding
surrounding the organization
They want their issue fixed (of course)
The Consultant verses the Client (organization)
Misalignment between the
consultant and client
requires negotiation
between both parties to
resolve
Misalignment occurs because:
The client expects too much from the
consultant
The client expects too much from the
project
Specific outcomes are not defined by
the client
The Consultant verses the Client (organization)
Focus on win-win outcomes
Break down projects into sub-projects
Have the client prioritize outcomes
Refer back to the proposal
Working through Organizational Change
Change happens
for a lot of different
reasons and good
consultants can
help to facilitate
through it.
Organizational drivers of change
Financial issues
New competition
Regulations
Consumer behavior
New technology
Growth
New management
Intuition
Data
Managing
• Team
• Client
• Self
Analyzing
• Framing
• Designing
• Gathering
• Interpreting
Presenting
• Structure
• Buy-in
Problem
Solution
McKinsey Model
1
1
Annotated Bibliography
Your Name
ECE 355
Instructor's Name
Date
Re-watch the following tutorial:
Making an Annotated Bibliography
Want to view a sample annotated bibliography?
Annotated Bibliography
Hint: Delete all of these green boxes before submitting the paper to your instructor. To delete the boxes: click on the edge of each box and press delete.
Annotated Bibliography
Author’s Last Name, Initials. (Year Published). Article title. Journal Name, Volume #(Issue #),
page range. http://doi.org/xx.xxx.xxxx
Explain the purpose of the article (1 sen ...
We will be looking at the importance of planning your site and content before you get going. If you are running a site that goes beyond the occasional blog post you'll need to consider how you are going to manage your content. Maybe some things can be done today, but other things may need weeks or months of forward planning.
I'll be talking about:
Demographics: who is your audience and why it is important to focus on market segments.
Mind mapping: where does your content fit within your site.
Planning your content in detail: does it fit the expectations of your audience?
Tracking your content: who will write it, what is its expected life span?
Time lines - how long will it take to: create the content, get permissions and clearances, does it need to coincide with another event?
- Andrew Renaut
As Creative Lead and Senior Graphic Designer with CVS Health and SGSco,I oversaw the day-to-day creative output for a $2.2 Billion brand (that’s just theHealthcare Category!) for 7 years. I led an integral segment of a fast-pacedcreative department working under tight timelines and intense pressures—helping to develop and produce the new face of CVS Store Brand product, 2,200 individual items—while collaborating with CVS Brand and Merchandising teams. I’ve managed the Healthcare team, navigated transitions and implemented change,for a Fortune 10 company’s key money-making category and built trust and a reputation of delivering strong design concepts that meet the needs of a savvy audience. I've learned much from many driven and talented people, and have applied that knowledgeto become the well-rounded Creative Lead I am today.
Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.
the beginning of any research defines its strength. the first thing to present to your sponsor and gives him the outlines to your research is stated in "concept paper".
MBA Certificate in Design and Innovation Management Dean Miller
The Certificate in Design and Innovation Management is offered at Kendall College of Art and Design through Ferris State University's College of Business.
The MBA Certificate in Design and Innovation Management is for business professionals and creative professionals who want to differentiate themselves and get an edge in the marketplace. It’s for people who want to become more user-centered, leading with logic. If you want to be a problem solver, critical thinker, and challenge ideas and processes, then you’ve found your place.
Companies garnering worldwide recognition for innovation are the ones embracing design thinking. Design is at the root of everything they do. They have built and sustained a culture of innovation. That approach to success began with someone who saw the big picture.
The Certificate in Design and Innovation Management will help you shape your company, breeding innovation. You’ll be able to measure the impact of design and innovation on the bottom line. You’ll have sustainability know-how. You’ll know the questions to ask to improve your products, services, and systems. Integrated thinking will help you offer real, insightful solutions and convince decision-makers. People will look to you for unique input on a project, increasing your value around the table.
Marketing and creative operations leader driving sales growth through innovative brand development, product expansion, and execution of data-driven marketing strategies.
• Team Development & Leadership
• Strategic Planning
• Analytics
• Content Development and Strategy
• Acquisition & Retention Marketing
• Creative Direction
• Print & Web Design
• Copywriting
• Brand Development
• New Product Development
• Proven track record as a collaborative team-focused mentor, inspiring peak performance across all facets of marketing including digital, social, content, SEM, SEO, demand generation, advertising, and event management.
• Problem-solver with an entrepreneurial spirit and passion for implementing data-driven marketing strategies to stimulate growth.
• Over 20 years experience building successful brands and customer ecosystems.
Marketing and creative operations leader driving sales growth through innovative brand development, product expansion, and execution of data-driven marketing strategies.
■ Team Development & Leadership
■ Strategic Planning
■ Analytics
■ Content Development and Strategy
■ Acquisition & Retention Marketing
■ Creative Direction
■ Print & Web Design
■ Copywriting
■ Brand Development
■ New Product Development
Proven track record as a collaborative team-focused mentor, inspiring peak performance across all facets of marketing including digital, social, content, SEM, SEO, demand generation, advertising, and event management.
Problem-solver with an entrepreneurial spirit and passion for implementing data-driven marketing strategies to stimulate growth.
Over 20 years experience building successful brands and customer ecosystems.
Aligning the Website with the Center's MissionKaleem Clarkson
In the “Age of the Network,” websites have become key to establish Centers’ presence on campus (Sorcinelli et al. 2005). Still, the website remains a largely unexamined tool in educational development. Our conference has only featured 5 sessions in the past 10 years and no articles have addressed it explicitly in TIA. The most common functions for a website are publicizing center events (McDaniel & Bruff 2010) and archiving resources, but this session will re-envision the website as a strategic tool with multiple functions, that can engage multiple audiences (John 2014), support strategic goals (Hativa and Clarkson 2011), and assess/document our accomplishments (Plank and Kalish 2010) for internal and external purposes.
Chapter 5 Defining the Destination, Developing a StratWilheminaRossi174
Chapter 5
Defining the Destination, Developing a
Strategy and Understanding Change &
Presenting your Ideas.
Supporting and Blocking Forces
Internal Supporting Forces: Cost advantage, unique resources, market
knowledge
External Supporting Forces: Relationships with customers, expanded market
potential, investor’s goodwill
Internal Blocking Forces: Lack of managerial experience, lack of capital, lack
of product knowledge
External Blocking Forces: Limited market potential, competitor activity, high
entry costs
Problem Analysis, Specification, and Quantification
Brainstorm the causes
Group the causes into major categories
Construct a “Causes and Effect” diagram
Getting to the root cause of the major
problems
Objective Setting: Defining the Desired End-State
Aims
Objectives
Outcomes
Actions
Who am I working with?
What is the organizational culture?
What are their core competencies?
What resources do they have?
How are those resources deployed?
The Consultant verses the Client (organization)
What are your objectives?
I want to gain experience
I want to gain evidence that I did well
The Consultant verses the Client (organization)
What are your CLIENT’S objectives?
They want to develop more understanding
surrounding the organization
They want their issue fixed (of course)
The Consultant verses the Client (organization)
Misalignment between the
consultant and client
requires negotiation
between both parties to
resolve
Misalignment occurs because:
The client expects too much from the
consultant
The client expects too much from the
project
Specific outcomes are not defined by
the client
The Consultant verses the Client (organization)
Focus on win-win outcomes
Break down projects into sub-projects
Have the client prioritize outcomes
Refer back to the proposal
Working through Organizational Change
Change happens
for a lot of different
reasons and good
consultants can
help to facilitate
through it.
Organizational drivers of change
Financial issues
New competition
Regulations
Consumer behavior
New technology
Growth
New management
Intuition
Data
Managing
• Team
• Client
• Self
Analyzing
• Framing
• Designing
• Gathering
• Interpreting
Presenting
• Structure
• Buy-in
Problem
Solution
McKinsey Model
1
1
Annotated Bibliography
Your Name
ECE 355
Instructor's Name
Date
Re-watch the following tutorial:
Making an Annotated Bibliography
Want to view a sample annotated bibliography?
Annotated Bibliography
Hint: Delete all of these green boxes before submitting the paper to your instructor. To delete the boxes: click on the edge of each box and press delete.
Annotated Bibliography
Author’s Last Name, Initials. (Year Published). Article title. Journal Name, Volume #(Issue #),
page range. http://doi.org/xx.xxx.xxxx
Explain the purpose of the article (1 sen ...
We will be looking at the importance of planning your site and content before you get going. If you are running a site that goes beyond the occasional blog post you'll need to consider how you are going to manage your content. Maybe some things can be done today, but other things may need weeks or months of forward planning.
I'll be talking about:
Demographics: who is your audience and why it is important to focus on market segments.
Mind mapping: where does your content fit within your site.
Planning your content in detail: does it fit the expectations of your audience?
Tracking your content: who will write it, what is its expected life span?
Time lines - how long will it take to: create the content, get permissions and clearances, does it need to coincide with another event?
- Andrew Renaut
As Creative Lead and Senior Graphic Designer with CVS Health and SGSco,I oversaw the day-to-day creative output for a $2.2 Billion brand (that’s just theHealthcare Category!) for 7 years. I led an integral segment of a fast-pacedcreative department working under tight timelines and intense pressures—helping to develop and produce the new face of CVS Store Brand product, 2,200 individual items—while collaborating with CVS Brand and Merchandising teams. I’ve managed the Healthcare team, navigated transitions and implemented change,for a Fortune 10 company’s key money-making category and built trust and a reputation of delivering strong design concepts that meet the needs of a savvy audience. I've learned much from many driven and talented people, and have applied that knowledgeto become the well-rounded Creative Lead I am today.
Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.
the beginning of any research defines its strength. the first thing to present to your sponsor and gives him the outlines to your research is stated in "concept paper".
MBA Certificate in Design and Innovation Management Dean Miller
The Certificate in Design and Innovation Management is offered at Kendall College of Art and Design through Ferris State University's College of Business.
The MBA Certificate in Design and Innovation Management is for business professionals and creative professionals who want to differentiate themselves and get an edge in the marketplace. It’s for people who want to become more user-centered, leading with logic. If you want to be a problem solver, critical thinker, and challenge ideas and processes, then you’ve found your place.
Companies garnering worldwide recognition for innovation are the ones embracing design thinking. Design is at the root of everything they do. They have built and sustained a culture of innovation. That approach to success began with someone who saw the big picture.
The Certificate in Design and Innovation Management will help you shape your company, breeding innovation. You’ll be able to measure the impact of design and innovation on the bottom line. You’ll have sustainability know-how. You’ll know the questions to ask to improve your products, services, and systems. Integrated thinking will help you offer real, insightful solutions and convince decision-makers. People will look to you for unique input on a project, increasing your value around the table.
Marketing and creative operations leader driving sales growth through innovative brand development, product expansion, and execution of data-driven marketing strategies.
• Team Development & Leadership
• Strategic Planning
• Analytics
• Content Development and Strategy
• Acquisition & Retention Marketing
• Creative Direction
• Print & Web Design
• Copywriting
• Brand Development
• New Product Development
• Proven track record as a collaborative team-focused mentor, inspiring peak performance across all facets of marketing including digital, social, content, SEM, SEO, demand generation, advertising, and event management.
• Problem-solver with an entrepreneurial spirit and passion for implementing data-driven marketing strategies to stimulate growth.
• Over 20 years experience building successful brands and customer ecosystems.
Marketing and creative operations leader driving sales growth through innovative brand development, product expansion, and execution of data-driven marketing strategies.
■ Team Development & Leadership
■ Strategic Planning
■ Analytics
■ Content Development and Strategy
■ Acquisition & Retention Marketing
■ Creative Direction
■ Print & Web Design
■ Copywriting
■ Brand Development
■ New Product Development
Proven track record as a collaborative team-focused mentor, inspiring peak performance across all facets of marketing including digital, social, content, SEM, SEO, demand generation, advertising, and event management.
Problem-solver with an entrepreneurial spirit and passion for implementing data-driven marketing strategies to stimulate growth.
Over 20 years experience building successful brands and customer ecosystems.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
1. Welcome to
my blog.
Brief
Moodboard
Interview on
lifestyle magazine
Regional magazine
research
Comparing and
contrasting national
and regional
magazine
Recreation of
existing front
cover
Recreation of
an existing
billboard.
Collages of
inspiration
3. Colour scheme
influence
Costume, hair,
make up and
prop ideas
Magazines which I
have been inspired
by
Todays
progress 1st of
August/ Time
management
Facial expression
research Millum
and Ferguson
Draft Photographs
Websites that I'm inspired
WIX
Billboards that
I find inspiring.
The difference
between national
and regional
magazine
Institution
Pitch
National and
regional
Generic conventions
Competition
Todays goals as well as
progress so far.
Recce
4. Location scout
Deconstruction
of magazine
Time
management
Goals for todays
session/ time
management
Opinion on deconstruction
as well how it has helped
me progress.
Website and billboard
deconstruction
Website and billboard
deconstruction/ time
management
Pitch feedback
Todays
Completed tasks
Todays session progress Flat plan layout designs
Todays progress/ time
management
Future plans/ time
management
6. Front cover rationale
Content page rationale
Advert rationale
Article rationale Website link page one
rationale
Website main page
rationale
Website link page
rationale two
Billboard rationale
Model profiles
Recent progress
Location, prop and model
organization
Todays progress as well as
future aims.
Todays progress
as well as future
plans
Draft 1/ Front
cover basics
Todays progress