The document provides a resume for Gary Matthew Murphy detailing his 15 years of experience in creative roles including senior copywriting, freelance writing, and management positions. His skills and qualifications include writing, editing, research, analysis, training, and leadership experience in advertising, web content, publishing, and education. He is seeking a new endeavor to apply his exceptional creative, problem-solving, and presentation abilities.

1. Gary Matthew Murphy
(651) 757-8864 garymurphy1111@gmail.com
Profile: Thorough, engaging writer with solid experience in advertising, Web and print content
creation, publishing and teaching. Ready to bring exceptional creative, problem-solving,
presentation and leadership abilities to any endeavor.
Summary of Qualifications
 15 years of proven performance in the Creative department of a catalog/Web retailer with $200+ million
annual sales
 Advanced from editor/proofreader to senior copywriter with training responsibilities
 Advertising work including email promotions (sent to a list of approximately 1.3 million), video scripting,
brand development, SEO analysis/implementation, and website refinement. Social media postings
 As a freelance writer, develop and deliver intriguing, polished material for a broad range of audiences
 Teaching, mentoring and leadership positions in corporate and non-profit sectors
Summary of Skill Areas
Writing and Editorial
 Wrote item advertisements, video scripts and promotional emails in distinctive first-person style
 Wrote supplementary materials including catalog page and section headlines, photo cutlines, brand stories
and marketing letters
 Contributed both broad and focused copy and ideas for special projects (e.g., mailing envelopes, “brand
identity” projects, cover concepts, sweepstakes promotions)
 Meticulous proofreading and revision to maintain highest standards of editorial quality and style
 Create feature articles, journalistic/newsletter pieces, blog posts, quizzes, stories, commentary,
reviews…essentially any type of non-fiction or fiction writing
Research and Analysis
 Contributed ideas related to website enhancement, in terms of presentation, design and function
 A leader in the writer’s role in SEO for company websites, including analysis using Google Keyword Tool
 Product/category research to maximize the effectiveness of the “sell” of retail items
 Read manuscripts and wrote appraisals and recommendation
 Photo research for award-winning major-market books
Management and Training
 Trained new copywriting staff in procedures, systems. Critiqued and edited their early efforts
 Managed freelance writing assignments and assured that material met company standards
 Represented a top publishing house at national academic conferences
 Promoted to be responsible for an education/employment site’s staff and its performance goals
RelatedProfessional History
Freelance Service, Saint Paul, MN Freelance Writer/Editor 2013-present
The Sportman’s Guide, South Saint Paul, MN Senior Copywriter 1998-2013
EHCCI/TAP Center 9, New York, NY Site Coordinator/GED Instructor 1993-1998
Hunter College Writing Center, New York, NY Writing Tutor 1991-1993
Basic Books-HarperCollins, New York, NY Editorial Assistant 1989-1991
Education
Utica College of Syracuse University B.A. English Literature/Secondary Education minor