The document is an agenda for "The LMA School of Football Management" course on "Evaluating Performance". [1] The course will teach coaches how to evaluate the performance of players and teams through developing an evaluation strategy, determining what to evaluate in team and individual performance, and how to collect and use data and information. [2] It will include video interviews and modules delivered by experts in football management and performance analysis from organizations like the LMA, UEFA, and Prozone Sports. [3] Attendees will gain access to performance benchmarks and research to help them develop their own evaluation skills and provide meaningful feedback to improve their programs.

1. Cal South Soccer Nation Expo
February 26th 2012
The LMA School of Football Management
‘ Evaluating Performance ‘
For coaches who want to differentiate themselves and
their programs as taking evaluation seriously

2. What is the LMA ?
• Founded in 1992 ,The League Managers Association is the collective, representative voice
of all managers from the Barclays Premier League and the Coca- Cola Football League
• The LMA has additional constitutional associations which includes The Professional
Coaches Association (PFCA) with over 400 coaches working professionally in English clubs
below the level of the First Team Manager & abroad
• The LMA is also a member of AEFCA - the Alliance of European Football Coaches
Associations
• Howard Wilkinson is the LMA Chairman .The Executive Committee includes current
Managers : Sir Alex Ferguson, David Moyes & Sam Allardyce
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3. LMA & Education
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4. Robin Russell:
• UEFA Football Education Consultant
• Co-developer of the LMA School of
Football Management
• CEO Sports Path Ltd
• Former FA Technical Coordinator, &
Head of FA Learning Ltd.
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5. Developing your evaluation
strategy and skills
1. WHY Evaluate your players in match
performance?
2. WHAT do you evaluate in the match
performance of your team and players?
3. HOW do you do this ?
4. HOW do you use Data and Information
gathered ?
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6. Evaluating the Performance of
players and teams- developing an
Evaluation Strategy
• Evaluating Performance -not results
• Evaluating Performance in games mostly in reference to 11 v
11 ( so not performance in practice )
• For players and teams committed to improvement so focused
on 13 years of age and above to include Youth Soccer Travel
,Elite ,Academy ,High School, College , Professional and Semi –
Pro
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7. 1.Why evaluate ?
Coaches have plans for aspects such as games, training, talent identification and scouting. Are
these based on evaluation of match performance?
Could you rank these 10 reasons in priority ? What would be your top 3?
A. Assists Decision Making
B. Basis of Training Program
C. Provides Meaningful feedback for the team and/or the players
D. Provides basis for increased understanding on the player’s role in the team
E. Focus for Goal Setting and Player Action Planning
F. Measures player progress
G. Assists Selection
H. Provides Bench Marks for Talent Identification Strategy
I. Value Added benefit to promote our program !
J. Maximizes and focuses contact time with players – we can evaluate and provide feedback
without impinging on practice time
K. Assists in Evaluating me the coach and our program
L. Evidence to parents and stakeholders of Transparent Quality Control
How you want to use evaluation will shape who, what, when and how you evaluate
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8. P.S. What is the value of games in player development if
there is no evaluation ?
 Entertainment ?
 Showcasing ?
 Illusion of progress and development ?
 Practice ?
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9. 2. What to evaluate in team performance ?
• Do you know how goals are scored and conceded in the competition in which you play ?
• Do you know the requirements in the competition in which you play to win it ? e.g. Number
of points, goals, wins, clean sheets etc. required ?
• Can you develop realistic objectives for your team based on this data ?
• How do you want your team to play to achieve these objectives ?
• Can you break this style of play down into measurable Key Performance Indicators ?
Our suggested format to develop KPI’s
1. In possession in Open Play
e.g. shots,crosses,entries into penalty area,passes,pass completion,possession
1. Out of Possession in Open Play
2. When we lose/gain the ball from turnovers
3. Attacking from Set Plays
4. Defending from Set Plays
If you agree what KPI’s could you record and why ?
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10. 3. What to evaluate in individual
performance ?
• Can do develop a Job Description for each position in your team outlining
physical, physiological ,psychological ,technical and decision making
requirements?...and then rate the player against this job description
• Can you collect data as to the player’s contribution to the overall team
KPI’s ?
• How would you evaluate the following
 Movement off the ball ?
 Decision Making?
 Ball control, dribbling and turning ?
 Psychological aspects e.g. attitude, composure?
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11. 4. How to evaluate teams and players?
Objectively
• Pencil and Paper
• Use Assistants
• Video and Code
• Apps
• Audio Tape Recorder
Subjectively
• Overall Rating 1-10 on how you think the player played
• Check List against general criteria
• Can you rate the player against the job description for that position
• Can you involve the player in Evaluation ?
+ Mixing Objective and Subjective tools to develop your Performance Indexes
NB Clarity,Simplicity,Consistency, Continuity + Large Sample of Games > Trends
Which methods do you use ?
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12. 5. HOW do you USE Data and Information to make
sense of it all ?
• Gathering and organizing data in order to recognize patterns and detect trends
• Developing Bench Marks for the team as a whole and for individual players
• How to most effectively provide feedback of evaluation to players
• How to shape practice as a result of evaluation
• How to evaluate the performance of forthcoming opponents
• How to evaluate the performance of potential players you may recruit for your team
• How to develop an Evaluation Action Plan to reflect your Evaluation Strategy
• How to evaluate your training programme, your performance as a coach and provide reports
of evaluation to those who employ you!
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13. The LMA School of Football Management Course 2:
'Evaluating Performance' - in conjunction with Prozone Sports
www.sportspath.com
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14. Video interviews
Past and Present Members of the LMA
• Sam Allardyce,Manager of West Ham Utd.FC
• Dario Gradi, Crewe Alexander FC
• Roy Hodgson, Manager of West Bromwich Albion FC
• Hope Powell, Head Coach England Women’s Team
• Les Reed, Head of Southampton FC Football Development and Support Centre
• Gareth Southgate, Head of Elite Development at the English FA and former Manager
of Middlesbrough FC
• Howard Wilkinson, LMA Chairman
Analysts
• Chris Carling, Analyst for OSC Lille, Ligue 1,France ( winners of the French League
and Cup Double in 2011) Co-author Handbook for Soccer Match Analysis
• Gavin Fleig: Head of Performance Analysis, Manchester City FC and former Head of
Performance Analysis at Bolton Wanderers FC and Newcastle United
• Barry McNeil: Managing Director, Prozone Sports Ltd
• Kim Stafford: Senior Analyst Prozone Sports
Directors of Youth Academies, Youth Coaches, International Coaches and
Consultants
• John Bilton, Head of Fernabache Youth Academy, Istanbul Turkey
• Marcel van der Net, Sparta Rotterdam Youth Academy, Holland
• Erich Rutemoeller, former Chief Coaches Instructor of the German FA (DFB) and
former coach of 1 FC Cologne, Hansa Rostock & the German Under 20
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International Team

15. WHAT ARE OTHER COURSE BENEFITS?
• The course will take at least 15 hours to complete but learners can go in and out of the
course for any length of time
• Access to exclusive Prozone data from Top Professional, Youth Academy, and US College
Soccer including team and positional bench marks
• A Comprehensive Research Archive on all aspects relating to Performance Evaluation in
Association Football-articles, links, research papers etc.
• Over 60 Downloadable Data Factsheets
• 6 months access to the course and ongoing access to the Course Graduates section of the
website on successful completion of the Course
• LMA School of Football Management Certificate on successful completion of the Course-
recognized by UEFA and several Associations for the retention of UEFA awards
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16. HOW IS THE COURSE DELIVERED?
• Through 30 Modules with over 300 Video Interview clips from 15 respected experts
including LMA Managers, International Managers, Directors of Coaching Directors of
European Youth Academies and respected Performance Analysts from leading UEFA
Champions League Clubs (see list below)
• Individual Assignments and Collaborative Activities
• Two 60 minute Webinars
• Interactive Tasks which include the following:
• Analyzing a team
• Analyzing specific players
• Constructing a Positional Profile
• Scouting a Player
• Scouting opposing teams
• Evaluating Training Sessions
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17. The LMA School of Football Management Course 2:
'Evaluating Performance' - in conjunction with Prozone Sports
www.sportspath.com
LMA Technical & Commercial Review Services