This document provides information about Cadbury India Limited's institutional selling project for their Cadbury vending machines. It includes an overview of Cadbury as a company, their Bournvita and Chocolait products offered through the vending machines, details of the vending machines and pricing, their marketing strategy, and limitations of the project such as high entry barriers due to Nestle's market dominance and unfavorable timing of the project during an economic recession and hot weather.
The document discusses a study conducted on Haldiram's vermicelli. It includes an introduction to vermicelli as a type of pasta and details about Haldiram as a leading Indian snacks brand. The study was conducted by Rohit Chordia, a student at the Institute of Innovation in Technology & Management, as part of their degree requirements. It provides information on Haldiram's history, products, expansion, quality standards and vision to be a trendsetter in healthy eating. The study aims to analyze Haldiram's vermicelli brand and its image compared to competitors through retailer surveys and consumer research.
This document appears to be a project report submitted by Manoj K Muliya to Saurashtra University for their T.Y. BBA program. The report details Dil Bahar Ice-Cream & Food Products Pvt. Ltd, including its profile, history, organization structure, production processes, product details, departments, and analyses. The production of ice cream, candies, cones, and other products is described. The report also covers personnel, marketing, financial, research, and other functions of the company.
The document is a project report on Havmor ice cream company submitted by a student. It provides information on Havmor such as its history starting in 1944 in Karachi, current operations in Ahmedabad, Gujarat, production process, product range including over 110 ice cream flavors, and social responsibility initiatives. Havmor aims to provide high quality ice cream to consumers at reasonable prices and support milk producers through cooperative principles.
FY BBA havmor project from Drashan ModhaDarshan Modha
Havmor is a privately owned company in Gujarat, India that manufactures ice cream, operates restaurants and fast food outlets, and provides catering services. It began in 1944 with one founder starting to make ice cream using a hand-cranked machine. Today, Havmor has 50% of the ice cream market in Gujarat and produces over 200 flavors across different products. The company focuses on quality and innovation, regularly introducing new flavors and product formats based on customer feedback. Havmor uses various raw materials to produce ice creams including milk, cream, sugar, and flavors through a process that includes pasteurization, homogenization, freezing, and hardening.
Havmor Ice Cream is a leading ice cream manufacturer in India. It was founded in 1944 in Karachi by Satishchandra Chona and began operations in Ahmedabad in 1951. [Havmor] produces a wide range of ice cream products and has established itself as the top ice cream brand in Western India with over 30% market share. The company aims to provide high quality products and excellent customer service while maintaining the founding principles of goodness, truthfulness, and cleanliness.
This document appears to be a project report submitted by Santosh Sathe for their MBA program. The report focuses on analyzing the sales promotion activities of Mother Dairy, a large dairy company in India. Some key points:
- Santosh conducted a 2 month internship at Mother Dairy to boost sales of underperforming milk products.
- The report describes Mother Dairy's operations, products, awards, and milk processing procedures.
- It also discusses the company's introduction of new milk variants in Pune and strategies to attract customers and increase sales.
- The objectives, scope, and limitations of Santosh's study and analysis of Mother Dairy's sales promotion approaches are outlined.
This is report made by Shivi Aggarwal, Ankita Maheshwari, Harsh Sanchay Grover and Madhusudan Partani Students of FORE School of Management ( FMG-18).
It attempts to measure Brand Equity of AMUL- Taste of India.
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company with a portfolio of brands spanning 20 product categories. Some of HUL's most popular brands include Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent. HUL was established in 1933 and is headquartered in Mumbai. It has over 16,000 employees and manufactures products in over 40 factories across India, working with around 2,000 suppliers. HUL aims to add vitality to consumers' lives through its range of home and personal care products.
The document discusses a study conducted on Haldiram's vermicelli. It includes an introduction to vermicelli as a type of pasta and details about Haldiram as a leading Indian snacks brand. The study was conducted by Rohit Chordia, a student at the Institute of Innovation in Technology & Management, as part of their degree requirements. It provides information on Haldiram's history, products, expansion, quality standards and vision to be a trendsetter in healthy eating. The study aims to analyze Haldiram's vermicelli brand and its image compared to competitors through retailer surveys and consumer research.
This document appears to be a project report submitted by Manoj K Muliya to Saurashtra University for their T.Y. BBA program. The report details Dil Bahar Ice-Cream & Food Products Pvt. Ltd, including its profile, history, organization structure, production processes, product details, departments, and analyses. The production of ice cream, candies, cones, and other products is described. The report also covers personnel, marketing, financial, research, and other functions of the company.
The document is a project report on Havmor ice cream company submitted by a student. It provides information on Havmor such as its history starting in 1944 in Karachi, current operations in Ahmedabad, Gujarat, production process, product range including over 110 ice cream flavors, and social responsibility initiatives. Havmor aims to provide high quality ice cream to consumers at reasonable prices and support milk producers through cooperative principles.
FY BBA havmor project from Drashan ModhaDarshan Modha
Havmor is a privately owned company in Gujarat, India that manufactures ice cream, operates restaurants and fast food outlets, and provides catering services. It began in 1944 with one founder starting to make ice cream using a hand-cranked machine. Today, Havmor has 50% of the ice cream market in Gujarat and produces over 200 flavors across different products. The company focuses on quality and innovation, regularly introducing new flavors and product formats based on customer feedback. Havmor uses various raw materials to produce ice creams including milk, cream, sugar, and flavors through a process that includes pasteurization, homogenization, freezing, and hardening.
Havmor Ice Cream is a leading ice cream manufacturer in India. It was founded in 1944 in Karachi by Satishchandra Chona and began operations in Ahmedabad in 1951. [Havmor] produces a wide range of ice cream products and has established itself as the top ice cream brand in Western India with over 30% market share. The company aims to provide high quality products and excellent customer service while maintaining the founding principles of goodness, truthfulness, and cleanliness.
This document appears to be a project report submitted by Santosh Sathe for their MBA program. The report focuses on analyzing the sales promotion activities of Mother Dairy, a large dairy company in India. Some key points:
- Santosh conducted a 2 month internship at Mother Dairy to boost sales of underperforming milk products.
- The report describes Mother Dairy's operations, products, awards, and milk processing procedures.
- It also discusses the company's introduction of new milk variants in Pune and strategies to attract customers and increase sales.
- The objectives, scope, and limitations of Santosh's study and analysis of Mother Dairy's sales promotion approaches are outlined.
This is report made by Shivi Aggarwal, Ankita Maheshwari, Harsh Sanchay Grover and Madhusudan Partani Students of FORE School of Management ( FMG-18).
It attempts to measure Brand Equity of AMUL- Taste of India.
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company with a portfolio of brands spanning 20 product categories. Some of HUL's most popular brands include Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent. HUL was established in 1933 and is headquartered in Mumbai. It has over 16,000 employees and manufactures products in over 40 factories across India, working with around 2,000 suppliers. HUL aims to add vitality to consumers' lives through its range of home and personal care products.
The document is a summer training project report submitted by Kshitiz that compares soaps from HUL, P&G, Godrej, Nirma and Johnson & Johnson. It includes an introduction to FMCG products, profiles of the major soap companies in India, market segmentation of the soap industry based on price and composition, and a list of popular soap brands within each segment.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company. It offers many household brands like Dove, Lifebuoy, Lipton, Lux, and Pond's. The document analyzes HUL's product lines, market share compared to competitors, financial performance from 1998-2007, and future opportunities in India's growing consumer goods market. It finds that while HUL faces competition, opportunities for growth exist as India's per capita income and population rise, driving demand for consumer packaged goods. To strengthen rural distribution, HUL launched Project Shakti to empower women entrepreneurs.
Comparative study of health drinks with venky’s protiyum in punepriyagopalghosh
This document is a project report submitted by Priya Gopal Ghosh to Bharati Vidyapeeth Deemed University in partial fulfillment of an MBA degree. The report covers a comparative study of health drinks in Pune, India, focusing on Venky's Protiyum. It includes chapters on the history and profile of Venky's company, a description of Protiyum and its competitors, research methodology used in the study, objectives, scope, limitations, data analysis and interpretation for both consumers and retailers, a SWOT analysis, and conclusions and suggestions. The project aims to analyze customer awareness and preferences for various health drinks in the Pune market, with a focus on opportunities for Venky's Proti
This document provides a summary of Hindustan Unilever Limited (HUL), including its history, brands, and water purification division called Pure It. HUL is India's largest fast moving consumer goods company, touching the lives of two out of three Indians. It is a subsidiary of Unilever, one of the world's leading suppliers of consumer goods. The summary discusses HUL's distribution network and some of its iconic brands like Lifebuoy, Lux, and Fair & Lovely. It then introduces Pure It as HUL's water purification division that aims to provide safe drinking water through water purifiers. The document conducted market research and consumer feedback on Pure It and analyzed competitive brands like Tata Swash,
This document provides information about an industrial training completed by Mr. Shah Ravi S. at Cham Synthetics Pvt Ltd. in Porbandar, India. It includes details about the student's personal information, an acknowledgement of those who helped with the training, and an index of topics to be covered in the report such as the production, marketing, finance, and personnel departments. The report also gives a general overview of the net industry and details about Cham Synthetics Pvt Ltd., including its history, management structure, location factors, and contributions to the local economy.
A project report on consumer satisfaction and awareness towards siddhadhara m...Babasab Patil
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
Financial analysis : Britannia Industries LtdKaustubh Gupta
Financial Analysis of Britannia Industries is a comprehensive research report on financial standing of the company and an in depth analysis with its peers. The report analyses financial documents of the company and provides an insight to the inflows and the outflows recorded.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company founded in 1933. It is majority owned by Unilever and produces foods, beverages, cleaning agents and personal care products. HUL has over 35 brands and sells products in over 6 million retail outlets across India. The report provides an overview of HUL's history, acquisitions, organizational structure, brands, and SWOT analysis of its vending machine business. It also outlines objectives, achievements and suggestions from a project studying HUL's beverage vending machines.
1. The document provides sample profiles of 50 retail shops located across different areas in Bhavnagar city that were surveyed as part of the research on Amul Kool Flavored Milk.
2. The research was conducted over approximately 6 weeks and involved collecting primary data through questionnaires from 150 retail shops and 100 consumers in Bhavnagar city.
3. The objectives of the research were to analyze the market potential, consumption patterns, awareness levels, and factors influencing purchase decisions regarding Amul Kool Flavored Milk.
The document is a project report on consumer satisfaction towards Havmor ice-cream in Surat City, India. It includes an introduction covering the ice cream industry profile in India. The industry is valued at Rs. 2,000 crores and growing at 12% annually. Amul holds the largest market share at 38% followed by Kwality Walls. Per capita consumption in India is low at 300ml compared to global average of 2.3 liters. The report will analyze consumer satisfaction of Havmor ice-cream through a survey of 50 respondents in Surat City.
Big Bazaar is a hypermarket chain owned by Pantaloon Retail that offers a large mix of products at discounted prices. It aims to recreate a complete bazaar shopping experience for customers. Key strategies include offering prices 5-70% lower than market rates and a large selection of over 105,000 products across 18 categories. Stores are designed to be easy to navigate with a focus on interior aesthetics and product placement. Promotions emphasize bulk purchasing and deep discounts. Research found customers are attracted by offers and convenience while quality and brands also influence purchase decisions. It is recommended Big Bazaar focus more on loyalty programs and products popular with local university students.
The document is a summer internship project report submitted by Rohit Singh about his internship at DS Drinks & Beverages Pvt. Ltd. It discusses the company profile of Dharampal Satyapal Group which owns DS Drinks & Beverages. It covers the group's history, expansion into various business sectors including FMCG, packaging, hospitality, and more. It also discusses the mineral water industry in India, catch beverages' competitors and target markets, and Rohit Singh's research methodology and objectives during the internship.
Baroda Dairy conducted a study to understand the availability of its milk and products at parlors from 5 PM to 10 PM. The study found that 80% of parlors stocked all products daily, while some only stocked milk, butter milk or flavored milk. Most products reached parlors between 7-8 AM. Regarding daily milk demand, 70% of parlors demanded 15-30 carats of milk. The study provided insights into parlors' stocking patterns, delivery times and product demand to help Baroda Dairy improve its evening availability and better serve customers.
Havmor Ice Cream began in 1944 in Karachi as a small ice cream shop. After the partition of India and Pakistan, the founder Satish Chona resettled in Ahmedabad, India and started the company anew from a handcart. Today, Havmor is one of the largest ice cream manufacturers in Western India, producing over 150 products across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh through over 20,000 outlets. The company has highly automated, hygienic manufacturing facilities that produce 200,000 liters of ice cream daily and generate an annual turnover of Rs. 2.3 billion. Havmor prioritizes quality, innovation and expansion across India.
Summer Internship Project on Haldiram's milk (Nagpur)Tarang Agarwal
This document appears to be a project report submitted by Tarang Agarwal to MAEER's MIT School of Business in partial fulfillment of a Post Graduate Diploma in Management. The report focuses on studying the retail network survey of Haldiram's milk in the western region of Nagpur city.
The introduction provides background on Haldiram Foods International Private Limited, including its establishment in 1937 and expansion into milk and milk products in 1997. The objectives of the study are outlined as analyzing Haldiram's milk distributorship, size of retail network, major competitors, and perception of retailers.
The research methodology section discusses the descriptive research design and non-probabilistic sampling using purposive
The document is a project report submitted by Ms. Deepika Nontani for her MBA degree. The report analyzes product line decisions made by Hindustan Unilever Limited (HUL), India's largest fast moving consumer goods company. HUL has a wide range of popular brands across categories like soaps, detergents, personal care products, tea, coffee, food products and more. The report aims to understand HUL's product line strategy, products introduced and removed from lines, and the performance of its product lines in the Indian market.
Amul is India's largest food brand that was established in 1946. It is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) and is the world's largest pouched milk brand. Amul aims to ensure farmers receive the maximum share of consumers' money through its cooperative business model. Today, Amul has an annual turnover of Rs. 9700 crore with 5000+ wholesale dealers and 5.5+ lac retailers across India and 41 other countries. Amul maintains its success through strategies of maintaining quality, low pricing, and a robust distribution network.
Procter & Gamble's Tide is the world's oldest and most trusted detergent brand, leading the market in 23 countries. In India, Tide provides outstanding whiteness on whites and excellent cleaning on colors. It uses marketing strategies tailored to different regions, employing various advertising methods and ensuring wide product availability in the US and India. While Tide dominates the US market through superior brand, quality, and pricing, it has steadily gained urban popularity in India's price-sensitive market through effective campaigns and product offerings.
Summer Internship Project Report on Study on Retailing Techniques in Cargill ...Sumit Agarwal
This Study gives you an overview of the various aspects related to Distribution & Sales Management; with emphasis on customers, competitors, dealers and employees. The study throws some light on the overview of Cargill Foods in India, as well as in the Global Scenario. Founded in 1865, Cargill is one of the largest international providers of food, agriculture and risk management products. With more than $120 billion turnover and operations spread across 67 countries, Cargill today employs more than 1, 60,000 people across the world and is trusted across for its commitment of an Cargill’s people. In India, Cargill has an access over 1000 towns and 2, 50,000 retail outlets. Since its inception in 1987, Cargill has been a part of Cargill lives with the most innovative and best quality products. Cargill Refined Oils India imports, refines, sells and markets a wide range of vegetable oils and fats to wholesale trade, industrial and household consumers across India. We own and operate Cargill vegetable oil refining facilities – three are located on east and west coast ports of India, the other is located in western India. Refined Oils India markets a range of refined sunflower, soy, palm, olive and ground nut oils, hydrogenated fats and bakery shortenings under Cargill national brands, Nature Fresh, Gemini, Purita™, and other region-specific brands
Havmor is an ice cream company located in Ahmedabad, India. It was founded in 1944 and started as a small handcart business. Today it has grown significantly and produces a wide variety of ice creams and snacks. The document provides details about Havmor's products, pricing strategies, marketing segmentation approaches, and new product development process. It analyzes the different product life cycle stages of Havmor's items. The summary focuses on key aspects of Havmor's operations and strategies.
The document discusses the online promotional campaign for Bournvita cereal conducted by BC Web Wise, an Indian digital media agency. It describes the development of the Bournvita Confidence Academy microsite, which was designed to engage children ages 6-14 and promote the brand's message of confidence. Key sections of the microsite included games, videos of the reality show champions, activities to complete and share, and tools to track engagement and referrals between users. The campaign was successful in building the Bournvita brand and community online.
This document provides an overview of the market share report submitted by Chirag G Patel for his BBA degree. It includes an executive summary, research design outlining the introduction, statement of problem, objectives, scope, limitations and methodology. It also includes conceptual background on major health drink brands like Bournvita, Horlicks, Boost and Complan, providing their history, product profiles, brand values and key facts. The document contains analyses, presentation, interpretation of data collected and concludes with major findings, recommendations and conclusions.
The document is a summer training project report submitted by Kshitiz that compares soaps from HUL, P&G, Godrej, Nirma and Johnson & Johnson. It includes an introduction to FMCG products, profiles of the major soap companies in India, market segmentation of the soap industry based on price and composition, and a list of popular soap brands within each segment.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company. It offers many household brands like Dove, Lifebuoy, Lipton, Lux, and Pond's. The document analyzes HUL's product lines, market share compared to competitors, financial performance from 1998-2007, and future opportunities in India's growing consumer goods market. It finds that while HUL faces competition, opportunities for growth exist as India's per capita income and population rise, driving demand for consumer packaged goods. To strengthen rural distribution, HUL launched Project Shakti to empower women entrepreneurs.
Comparative study of health drinks with venky’s protiyum in punepriyagopalghosh
This document is a project report submitted by Priya Gopal Ghosh to Bharati Vidyapeeth Deemed University in partial fulfillment of an MBA degree. The report covers a comparative study of health drinks in Pune, India, focusing on Venky's Protiyum. It includes chapters on the history and profile of Venky's company, a description of Protiyum and its competitors, research methodology used in the study, objectives, scope, limitations, data analysis and interpretation for both consumers and retailers, a SWOT analysis, and conclusions and suggestions. The project aims to analyze customer awareness and preferences for various health drinks in the Pune market, with a focus on opportunities for Venky's Proti
This document provides a summary of Hindustan Unilever Limited (HUL), including its history, brands, and water purification division called Pure It. HUL is India's largest fast moving consumer goods company, touching the lives of two out of three Indians. It is a subsidiary of Unilever, one of the world's leading suppliers of consumer goods. The summary discusses HUL's distribution network and some of its iconic brands like Lifebuoy, Lux, and Fair & Lovely. It then introduces Pure It as HUL's water purification division that aims to provide safe drinking water through water purifiers. The document conducted market research and consumer feedback on Pure It and analyzed competitive brands like Tata Swash,
This document provides information about an industrial training completed by Mr. Shah Ravi S. at Cham Synthetics Pvt Ltd. in Porbandar, India. It includes details about the student's personal information, an acknowledgement of those who helped with the training, and an index of topics to be covered in the report such as the production, marketing, finance, and personnel departments. The report also gives a general overview of the net industry and details about Cham Synthetics Pvt Ltd., including its history, management structure, location factors, and contributions to the local economy.
A project report on consumer satisfaction and awareness towards siddhadhara m...Babasab Patil
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
Financial analysis : Britannia Industries LtdKaustubh Gupta
Financial Analysis of Britannia Industries is a comprehensive research report on financial standing of the company and an in depth analysis with its peers. The report analyses financial documents of the company and provides an insight to the inflows and the outflows recorded.
Hindustan Unilever Limited (HUL) is India's largest consumer goods company founded in 1933. It is majority owned by Unilever and produces foods, beverages, cleaning agents and personal care products. HUL has over 35 brands and sells products in over 6 million retail outlets across India. The report provides an overview of HUL's history, acquisitions, organizational structure, brands, and SWOT analysis of its vending machine business. It also outlines objectives, achievements and suggestions from a project studying HUL's beverage vending machines.
1. The document provides sample profiles of 50 retail shops located across different areas in Bhavnagar city that were surveyed as part of the research on Amul Kool Flavored Milk.
2. The research was conducted over approximately 6 weeks and involved collecting primary data through questionnaires from 150 retail shops and 100 consumers in Bhavnagar city.
3. The objectives of the research were to analyze the market potential, consumption patterns, awareness levels, and factors influencing purchase decisions regarding Amul Kool Flavored Milk.
The document is a project report on consumer satisfaction towards Havmor ice-cream in Surat City, India. It includes an introduction covering the ice cream industry profile in India. The industry is valued at Rs. 2,000 crores and growing at 12% annually. Amul holds the largest market share at 38% followed by Kwality Walls. Per capita consumption in India is low at 300ml compared to global average of 2.3 liters. The report will analyze consumer satisfaction of Havmor ice-cream through a survey of 50 respondents in Surat City.
Big Bazaar is a hypermarket chain owned by Pantaloon Retail that offers a large mix of products at discounted prices. It aims to recreate a complete bazaar shopping experience for customers. Key strategies include offering prices 5-70% lower than market rates and a large selection of over 105,000 products across 18 categories. Stores are designed to be easy to navigate with a focus on interior aesthetics and product placement. Promotions emphasize bulk purchasing and deep discounts. Research found customers are attracted by offers and convenience while quality and brands also influence purchase decisions. It is recommended Big Bazaar focus more on loyalty programs and products popular with local university students.
The document is a summer internship project report submitted by Rohit Singh about his internship at DS Drinks & Beverages Pvt. Ltd. It discusses the company profile of Dharampal Satyapal Group which owns DS Drinks & Beverages. It covers the group's history, expansion into various business sectors including FMCG, packaging, hospitality, and more. It also discusses the mineral water industry in India, catch beverages' competitors and target markets, and Rohit Singh's research methodology and objectives during the internship.
Baroda Dairy conducted a study to understand the availability of its milk and products at parlors from 5 PM to 10 PM. The study found that 80% of parlors stocked all products daily, while some only stocked milk, butter milk or flavored milk. Most products reached parlors between 7-8 AM. Regarding daily milk demand, 70% of parlors demanded 15-30 carats of milk. The study provided insights into parlors' stocking patterns, delivery times and product demand to help Baroda Dairy improve its evening availability and better serve customers.
Havmor Ice Cream began in 1944 in Karachi as a small ice cream shop. After the partition of India and Pakistan, the founder Satish Chona resettled in Ahmedabad, India and started the company anew from a handcart. Today, Havmor is one of the largest ice cream manufacturers in Western India, producing over 150 products across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh through over 20,000 outlets. The company has highly automated, hygienic manufacturing facilities that produce 200,000 liters of ice cream daily and generate an annual turnover of Rs. 2.3 billion. Havmor prioritizes quality, innovation and expansion across India.
Summer Internship Project on Haldiram's milk (Nagpur)Tarang Agarwal
This document appears to be a project report submitted by Tarang Agarwal to MAEER's MIT School of Business in partial fulfillment of a Post Graduate Diploma in Management. The report focuses on studying the retail network survey of Haldiram's milk in the western region of Nagpur city.
The introduction provides background on Haldiram Foods International Private Limited, including its establishment in 1937 and expansion into milk and milk products in 1997. The objectives of the study are outlined as analyzing Haldiram's milk distributorship, size of retail network, major competitors, and perception of retailers.
The research methodology section discusses the descriptive research design and non-probabilistic sampling using purposive
The document is a project report submitted by Ms. Deepika Nontani for her MBA degree. The report analyzes product line decisions made by Hindustan Unilever Limited (HUL), India's largest fast moving consumer goods company. HUL has a wide range of popular brands across categories like soaps, detergents, personal care products, tea, coffee, food products and more. The report aims to understand HUL's product line strategy, products introduced and removed from lines, and the performance of its product lines in the Indian market.
Amul is India's largest food brand that was established in 1946. It is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) and is the world's largest pouched milk brand. Amul aims to ensure farmers receive the maximum share of consumers' money through its cooperative business model. Today, Amul has an annual turnover of Rs. 9700 crore with 5000+ wholesale dealers and 5.5+ lac retailers across India and 41 other countries. Amul maintains its success through strategies of maintaining quality, low pricing, and a robust distribution network.
Procter & Gamble's Tide is the world's oldest and most trusted detergent brand, leading the market in 23 countries. In India, Tide provides outstanding whiteness on whites and excellent cleaning on colors. It uses marketing strategies tailored to different regions, employing various advertising methods and ensuring wide product availability in the US and India. While Tide dominates the US market through superior brand, quality, and pricing, it has steadily gained urban popularity in India's price-sensitive market through effective campaigns and product offerings.
Summer Internship Project Report on Study on Retailing Techniques in Cargill ...Sumit Agarwal
This Study gives you an overview of the various aspects related to Distribution & Sales Management; with emphasis on customers, competitors, dealers and employees. The study throws some light on the overview of Cargill Foods in India, as well as in the Global Scenario. Founded in 1865, Cargill is one of the largest international providers of food, agriculture and risk management products. With more than $120 billion turnover and operations spread across 67 countries, Cargill today employs more than 1, 60,000 people across the world and is trusted across for its commitment of an Cargill’s people. In India, Cargill has an access over 1000 towns and 2, 50,000 retail outlets. Since its inception in 1987, Cargill has been a part of Cargill lives with the most innovative and best quality products. Cargill Refined Oils India imports, refines, sells and markets a wide range of vegetable oils and fats to wholesale trade, industrial and household consumers across India. We own and operate Cargill vegetable oil refining facilities – three are located on east and west coast ports of India, the other is located in western India. Refined Oils India markets a range of refined sunflower, soy, palm, olive and ground nut oils, hydrogenated fats and bakery shortenings under Cargill national brands, Nature Fresh, Gemini, Purita™, and other region-specific brands
Havmor is an ice cream company located in Ahmedabad, India. It was founded in 1944 and started as a small handcart business. Today it has grown significantly and produces a wide variety of ice creams and snacks. The document provides details about Havmor's products, pricing strategies, marketing segmentation approaches, and new product development process. It analyzes the different product life cycle stages of Havmor's items. The summary focuses on key aspects of Havmor's operations and strategies.
The document discusses the online promotional campaign for Bournvita cereal conducted by BC Web Wise, an Indian digital media agency. It describes the development of the Bournvita Confidence Academy microsite, which was designed to engage children ages 6-14 and promote the brand's message of confidence. Key sections of the microsite included games, videos of the reality show champions, activities to complete and share, and tools to track engagement and referrals between users. The campaign was successful in building the Bournvita brand and community online.
This document provides an overview of the market share report submitted by Chirag G Patel for his BBA degree. It includes an executive summary, research design outlining the introduction, statement of problem, objectives, scope, limitations and methodology. It also includes conceptual background on major health drink brands like Bournvita, Horlicks, Boost and Complan, providing their history, product profiles, brand values and key facts. The document contains analyses, presentation, interpretation of data collected and concludes with major findings, recommendations and conclusions.
Comparative study of health drinks with venky’s protiyum in punepriyagopalghosh
The document describes a summer training project conducted by Priya Gopal Ghosh at B.V.Bio-Corp Pvt. Ltd. for a Masters in Business Administration degree. The project involved a comparative study of health drinks with Venky's Protiyum in Pune, India. Various certificates and acknowledgements are included regarding the original work and guidance provided for the project.
QUESTIONNAIRE OF THE INFLUENCE OF ADVERTISEMENT ON CONSUMER CHOICE OF CHILDRE...Rahul Gulaganji
The document is a questionnaire about health drink preferences for children. It contains 12 questions asking about which health drinks parents prefer for their children, how often the drinks are given, what influences purchase decisions, and what changes parents want to see. Questions cover topics like brand and flavor preferences, purchase motivations, perceived effects on children, and expectations for improvements. The goal is to understand parent and child perspectives on popular children's health drink brands.
This document summarizes research conducted on Reliance Trends stores. It provides an introduction to Reliance Trends and outlines the objectives, scope, and methodology of the research. Key findings from surveys of 30 Reliance Trends customers are presented, including that most customers are between 20-30 years old and visit during special offers. The research concludes that while customers are satisfied with some aspects of Reliance Trends, the stores could improve customer conversion rates and meet high expectations around pricing.
This document provides information about a summer internship project conducted at Reliance Trends to study customer satisfaction and promotional activities. It includes an introduction, declaration, acknowledgements, executive summary and table of contents. The intern conducted primary and secondary research to assess customer satisfaction levels and ways to meet customer expectations. A questionnaire was used to collect data from 50 respondents in Bangalore, which was then analyzed using bar diagrams. The findings and recommendations from the research aim to help Reliance Trends improve customer satisfaction and drive more customers through effective promotional strategies.
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
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1. CADBURY INDIA LIMITED
A
PROJECT REPORT
ON
“THE INSTITUTIONAL SELLING”
FOR
CADBURY VENDING MACHINE
CADBURY INDIA LIMITED, N.DELHI
Bachelor of Business Administration
SUBMITTED TO : PREPARED BY :
GGSIP University MAYUR JAIN
Delhi. BBA-III SEM.
BLS INSTITUTE OF MANAGEMENT,
MOHAN NAGAR, GHAZIABAD
MAYUR JAIN BBA-III SEM.
2. ACKNOWLEDGEMENT
First of all I would like to extend my vote of thanks to Mr. MARICHI MATHUR
and Mr. DEEPAK MEHROTRA of Cadbury India Limited, who assigned me a very lively
project to work on.
My parents and batchmates were also a source of motivation and inspiration for
me and without whom this task would have been very difficult to accomplish.
I would like to thank Dr. Sudhir Saran, Director of BLS Institute of Management,
Ghaziabad.
Mayur Jain
BBA-III Sem.
GGSIL University.
3. INDEX
1. COMPANY PROFILE
2. ORGANISATIONAL CHART FOR THE SALES TEAM
3. INTRODUCTION
4. CADBURY VENDING STORY
5. ABOUT THE MARKET LEADER - NESTLE INDIA LIMITED
6. LIMITATIONS OF THE PROJECT
7. RECOMMENDATIONS
4. COMPANY PROFILE
♦ Incorporation 1948
♦ Corporate Status Public Limited Company
♦ Business Food
♦ Manufacturing Facilities Thane & Pune in Maharashtra
♦ Registered Office Cadbury House, 19, Bhulabhai Desai Road,
Mumbai
♦ Listed on BSE, NSE
In India, the name Cadbury is like a synonym to the word, chocolate. The key
business areas of the company are chocolates, confectioneries & malted food. The
company’s key brands in chocolates are as follows:
CDM & Truffle (bars), Picnic & 5 Star (count lines), Crackles & Gold (moulded
chocolates), Gems (panned confectionery), Perk (wafer chocolates), Cadbury’s Eclairs
(eclairs) and English Toffee & Byte (toffees).
Bournvita is the leading brand in the malted food segment.
The main business areas of the company are Chocolates and sugar confectioneries.
In the chocolate confectionery segment, CIL is the market leader with a market share of
70% followed by Nestle. Also, Cadbury cultivates its own cocoa beans, which gives the
company an edge over others; as imported cocoa beans are expensive and also have a
different taste.
OUTLOOK
5. For the company, the thrust areas in the future would be the introduction of IT
enabled services, new product launches, increasing the chain of distribution outlets and
asset modernisation. The business in which Cadbury operates might continue to witness
intense competition, especially in the premium segment due to the entry of large foreign
players and the permission by the government to import chocolates under the Open
General License (OGL).
Even though the turnover of the company’s chocolate & confectionery businesses
is expected to show a moderate growth, a marginal drop in the contribution of these
businesses to the company’s overall revenues is likely over the medium term period due to
higher growth in the malted foods business. Especially, in case of the brown-coloured,
malted beverage like Bournvita, the realisations are expected to increase moderately in the
future.
6. ORGANISATIONAL CHART FOR THE SALES TEAM
B R A N C H M A N A G E R
B R A N C H S A LE S M A N A G E R
A R E A S A LE S M A N A G E R S
F IE L D S A L E S S U P E R V IS O R S
S E N IO R S A L E S O F F IC E R
S A L E S O F F IC E R S
P IL O T S
R E T A IL D IS T R IB U T IO N S A L E S M A N A G E R S
The Delhi branch looks after the Northern India (Delhi Metro, Punjab, Haryana,
Rajasthan, UP-East/West)
7. INTRODUCTION
Bournvita is one of the major brand of Cadbury India Limited holding the 2nd
position in its sector (Malted Beverages) with a market share of 12% by volume and 11%
by value. Traditionally it has been positioned as a Healthy and Tasty milk additive for the
younger generation. With such a positioning it has garnered a good market share for itself.
Malted beverages can be segmented as:
1. White beverages
2. Brown beverages
White beverages account for65% of the total health beverage segment whereas the
share of brown beverages is 35%.
White beverages: Horlicks, Viva (Smithkline Beecham), Complan (Heinz)
Brown beverages: Bournvita (Cadbury), Boost (Smithkline Beecham), Milo
(Nestle), Maltova (Smithkline Beecham )
Traditionally positioned as milk substitutes/additives, malted beverages had a
strong market in the milk deficit southern and eastern regions of India. Demand for white
drinks declined in the 1980s when Operation Flood undertaken by National Dairy
Development Board, made milk available in all parts of the country. With a view to revive
demand for the brands, malted foods were repositioned as strength and energy drinks with
a nutritional thrust.
Advertisement and positioning play a major role in initiating new brand trials or
switches. Most health drinks earlier focused on children as the target segment, but
gradually the positioning has been extended to health drinks for the entire family. Players
such as Smithkline Consumer, Cadbury and Heinz have targeted different consumer
8. segments such as Junior brands for infants, separate formulations for expecting mothers,
extra protein enriched variants positioned on health benefit, etc.
To extend the success story of Bournvita, Cadbury is trying to increase its volumes
by going into the market the other way round where it would also sell the product
indirectly as a raw material for the vending machines. It has ventured into the business of
installing vending machines for beverages at corporate offices, fast-food outlets,
entertainment centres, cafetarias, canteens etc. By this the company is also eyeing the
market share of its arch-rival Nestle, which is already a dominant player in the vending
business.
To offer more variety to the consumers Cadbury has also added another beverage
to its vending machines - CHOCOLAIT (Hot chocolate drink having the luxurious taste of
Dairy Milk - the flagship brand of Cadbury).
9. CADBURY VENDING STORY
CONCEPT
Bournvita is one of the major brand of Cadbury. It is also a leading brand in its
category of Malted Beverages with a market share of 12% (by volume) and is at the 2nd
spot just after Smithkline Beecham’s Horlicks. It is directly sold to the customers as a
healthy drink.
Cadbury has launched the hot beverage vending machines which will offer
Bournvita as one of the product. The company has ventured into this business to give
leverage to the turnover of Bournvita. The companies which are already in the vending
business are Nestle (Nescafe coffee and tea), Hindustan Lever Limited (Bru-Instant
Coffee) and TATA Tea (TATA-Tetley tea).
In the vending business the machines are generally installed at public places such as
Restaurants, Cafes, Railway platforms, Airports, Entertainment Centres, Cinema halls,
offices etc. The main idea behind this is to increase the turnover of the product by making
the people to buy it as a raw material for the vending machines. This way through indirect
selling the company can increase its market share.
10. PRODUCTS
The two beverages offered by the vending machine of Cadbury are :
♦ BOURNVITA
♦ CHOCOLAIT
BOURNVITA - Bournvita is primarily positioned as a healthy beverage. It is
enriched with RDA balanced formula provides complete nutrition, keeping a person fresh
and energetic throughout the day. A cup of Bournvita served by the vending machine is
the perfect balance between Total Health and Rich Taste, served HOT.
CHOCOLAIT - The Chocolait is added for the pure chocolate lovers who can
now savour the delicious taste of Cadbury’s chocolate. It has a rich luxurious taste of
Cadbury Dairy Milk in a cup, served HOT.
Both the above drinks are healthy and tasty drinks with no side effects of
addiction, craving for caffeine etc.
11. VENDING MACHINE
The vending machine installed by Cadbury is procured from KRISHMAK India
Ltd., Bangalore, which is one of the leading names involved in the manufacturing of all
types of vending machines. The machine is a digital machine with LCD display, compactly
designed, easy to operate, that can fit anywhere and requires no operator. It is designed to
dispense a cup of hot beverage at the touch of a button. Hence it relieves the person from
the bindings of office and canteen timings and gets him a cup of delicious drink without
the hassles of stirring, boiling and even adding sugar and milk.
To ensure high hygienic standards, the machine has a foodgrade water tank,
disposable cups and provision of cleaning mixing bowls and tubs automatically.
Technical Specifications -
DIMENSIONS( in mm.) - 430*415*580
WEIGHT - 30 KG
WATER TANK - 5 LITRES
PREMIX CAPACITY - 1.2 kgs. of each premix.
NO. OF SELECTIONS - TWO
DISPENSING RATE - 8-10 CUPS / MIN
INITIAL STARTUP TIME - 10 MINS.
POWER SUPPLY - 230 V/AC
MAXIMUM LOAD - 2.2 KW
POWER CONSUMP. - 0.9 UNITS/HR ( AT PEAK OUTPUT)
COST - Rs. 16,400/-
In addition to these it has option of vending half cups of each drink.
PRICE
12. Premix Costing -
ELEMENT BOURNVITA CHOCOLAIT
Purchase price/kg.(Rs.) 187 192
Cups per kg. 50 63
Grams per cup of premix 20 16
Water 110 ml 110 ml
Premix Cost/cup (Rs.) 3.74 3.04
Cost of paper cup(optional) 0.85 0.85
Cost of Vending Machine and rentals -
Though the cost of the machine is Rs.16,400/-, the vending machine is installed at
the corporate offices absolutely free of cost. The company will just have to pay the rentals
for operating the machine at Rs. 1000/- per month.
13. MARKETING STRATEGY
The company is a new player in the hot beverage vending business, hence it needs
to offer some concessions to the companies in order to penetrate into the market. The
following points should be mentioned to describe the policy adopted by the company -
1) The company is not itself involved in the purchasing and installing of the
machines. Rather the machine is purchased and installed by the authorised
distributors of the company. The marketing of the machines at the
corporate offices is look after by the company.
2) Similarly, the premixes are also sold to the customers through the distributors.
Hence, the distributor will purchase the machine and will invoice the
premixes to the customer.
3) In order to ensure that the distributors get a proper return, the company installs
the machines in only those offices where the consumption is expected to be
more than 50 cups per day (both the drinks combined).
4) For the first 20 machines installed at the offices, on a promotional basis, the
rental fees of Rs.1000 per month has been waived off.
5) The company shall also run first 100 cups of Bournvita and Chocolait each as a
free sample at the offices to promote awareness in the employees.
6) Prompt service and delivery of premix will be provided at the site.
14. ABOUT THE MARKET LEADER - NESTLE INDIA LIMITED
VENDING MACHINE USED - AUTOVEND
DIMENSIONS( in mm.) - 435*420*575
WEIGHT - 28 KG
WATER TANK - 5 LITRES
PREMIX CAPACITY -
COFFEE 1.4 KG ( 120 DRINKS)
TEA 1.4 KG (140 DRINKS)
NO. OF SELECTIONS - TWO
DISPENSING RATE - 8-10 CUPS / MIN
INITIAL STARTUP TIME - 6 MINS.
POWER SUPPLY - 230 V/AC
MAXIMUM LOAD - 2.2 KW
COST - RS. 17,000/-
COSTING OF PREMIXES
TEA
COST /KG - RS. 88/-
NO. OF CUPS/KG - 90-100
COST/CUP - RS. 0.88 - 0.97
COFFEE
COST/KG - RS.160/-
NO. OF CUPS - 70-80
COST/CUP - RS. 2 - 2.28
15. LIMITATIONS OF THE PROJECT
♦ HALF-HEARTED APPROACH -
The project of installation of vending machines by the company was a half-hearted
project. It was not seen as a full fledged part of the business. Hence there were very
limited resources allotted for the sake of the project.
♦ MONOPOLY OF NESTLE -
Nestle India Limited has almost a monopolistic presence in the market. They are in this
business much before Cadbury entered into it. At those Corporate offices which have a
vending machine, about 95% of the time it had to be of Nestle’s. Hence the entry
barrier in this business is very high.
♦ POSITIONING OF THE PRODUCT -
The main beverage under consideration is Bournvita. It is positioned in the market as a
health beverage, specially for growing kids. Hence, this positioning was not relevant to
achieve the objective of the project.
♦ LOW LEVEL OF CONFIDENCE -
Due to the absence of any potential USP in the product, the confidence level of
the person in charge was quite low. They were very sceptical about installing the
vending machines in somewhat less-potential offices.
♦ LACK IN COMMUNICATION WITH THE PERSON IN CHARGE -
We were supposed to report to the Market Development Manager who was in charge
of this project. But he looked after so many other units such as NCDs ( New Channel
Development ) etc. that there was not enough communication with him.
♦ POOR PLANNING RIGHT FROM THE BEGINNING -
Due to the lack in communication with the person in charge and other trainees
involved in the same project, the project took off in a very haphazard manner. Due to
16. this proper allotment of areas was not done, which resulted in repetitions of calls at the
same offices. This all gave rise to unhealthy competition between the trainees.
♦ POTENTIAL AREAS WERE NOT ALLOTTED -
We were only told to work within the geographical boundaries of Delhi. Due to this
the major potential area like Noida, Gurgaon and Faridabad were ignored. These three
cities are homes to large corporate offices and MNCs.
♦ INEFFICIENT DISTRIBUTOR -
Whatever money was involved in the purchasing the machines and sale of premixes
was that of the distributor. The distributor appointed by the company didn’t have
enough sources to purchase the machines which can be timely supplied to the
customer when they wanted. The distributor was willing to purchase the machine only
when there was a potential confirmed order. The purchase and arrival of machine takes
at least 10-12 days. Due to this we were not able to carry out sampling an
demonstrations at various offices.
♦ WRONG TIMING OF THE PROJECT -
This project was carried out in a full-fledged manner when the mercury in the capital
was recording temperatures of more than 41-42 °C. When we used to tell the
Administrator about the hot beverage vending machine, their response was very
gloomy right from the beginning. At most of the places we got to hear that they won’t
be able to provide the minimum consumption level in such climatic conditions.
♦ ECONOMIC RECESSION -
The ongoing recession faced by the business is also one of the reasons due to which
there were few takers for the machine. Most of the companies were facing a decline in
their net profits and were resorting to stringent cost-cutting measures.
17. RECOMMENDATIONS
♦ TAKE IT UP AS A FULL-FLEDGED PROJECT -
The project of installation of vending machines by the company should be taken a full-
fledged project as there is immense potential in the business.. Hence adequate sources
should be allotted for making the project successful.
♦ LOOSEN THE CONDITIONS -
As the entry barriers are too tall due to monopolistic presence of Nestle the company
should loosen the conditions. The minimum consumption level should be brought
down to 25-30 cups in the beginning and after the company get enough market
presence, it should raise the limits.
♦ TARGET AT THE YOUNGER GENERATION -
As Bournvita is positioned in the market as a health beverage, specially for growing
people the company should target at those offices where there are more of younger
staff. The younger generation is moving away from the addiction of tea and hence
Bournvita can serve as a very healthy alternative.
♦ REGULAR MEETINGS WITH THE INCHARGE -
Regular meetings and feedback sessions should be called with the incharge so
that he can he can solve the problems in time and can arrange for the resources as and
when required.
♦ PROCURE EXTENDED VERSION OF THE MACHINES -
Some of the offices have the policy of providing only a couple of cups of tea to their
employees. Any additional facility comes at a cost. Hence Cadbury should also try to
procure such machines in which there is a provision of getting the beverage only on
the insertion of some token or coins.
18. ♦ PROPER ALLOTMENT OF AREAS AMONG THE SALES PERSONS -
All the areas which are being targeted should be properly divided among all the sales
persons. Then they should be given the targets to increase accountability. In this way
the work would be done in a systematic manner and no areas are left out due to
confusion.
♦ MOVE TO POTENTIAL CITIES -
The company should also allow the sales persons to move into cities such as Noida,
Gurgaon and Faridabad which are homes to large corporate offices and MNCs. Such
offices generally have a young, energetic, health-conscious staff who look for better
alternatives for tea and coffee to get rid of their addiction.
♦ APPOINT A NEW DISTRIBUTOR -
The company should also appoint a new distributor for this project or give this project
to a more potential distributor, who can afford to hold enough inventory of machines
and the premixes. This is very important because ultimately main purpose of all the
marketing efforts is to increase the turnover through the distributors.
♦ RE-LAUNCH IT AT A PROPER TIME -
The project should have been launched just before the start of the monsoons when the
temperature goes down and the consumption of hot beverages go up. Thus the
company should re-launch the project in the month of July-August.
♦ RE-CALIBERATE THE MACHINE -
The cost per cup of the machine is slightly higher than that of tea and coffee due to
more quantity per cup and Bournvita and Drinking Chocolate being premium category
products.
19.
20.
21. HINDUSTAN TIMES BUILDING
CONNAUGHT PLACE
I visited Hindustan Times office and met Mr. Tripathi who takes care of the Cafeteria. He
directed me to Mr. Singh who has the contract of the Cafeteria for the entire Hindustan
Times office. Mr. Singh was happy with his own stuff in the Cafeteria and was not
interested in making space for any additional thing. He has his own mindset that people
only look for lunch and bread-pakora or samosa in the Cafeteria and chocolates was a kid
dish thing to keep, but when I visited him again I was able to change his mind for
chocolates.
The next time I visited Mr. Singh I was able to take the order but the non
availability of the visi-coolers again stopped Mr. Singh to give the order.
22. ORIENT CRAFT
NOIDA SECT-57
I visited Orient Craft which is the No.1 Export House, as the work is done 24 hours so the
chocolates can really help the employees to reduce their stress, but out their the female
strength didn’t exist and all the work force was the labour which can not afford a
chocolate everyday. Another thing that there is no pantry for the employees only a kitchen
from where the boy serves the tea, that also only to the superiors.
I met
Mr. Vineet Sharma ( Sr. Merchandiser ) I gave him the idea of sending chocolates to their
23. clients, and taking Bournvita in the office for energy as a health drink in place of a cold
drink.Though he didn’t placed an order at the very moment but did show the interest and
promised to starty with it, the next month.
ORION DIALOG
EAST OF KAILSH
I visited Orion Dialog a leading domestic call centre with all the youngsters working day
and night. I met Ms. Shikha, the senior HR in the organization and gave her the
presentation of the entire idea of keeping chocolates in the pantry. Although it was a very
24. small one but chocolates did not require a large space, and serving Bournvita to the
employees who are working in the night as a health drink as an incentive in kind to
motivate the employees. Ms.Shikha was quite convinced about the idea so she asked me
to take an appointment later and meet her again, as she would consult with the directors.
I met her again then she asked me to take an appointment directly with the
director, which I did and got an appointment with Ms.Tina Sapra, I gave her the
presentation and she was quite impressed by the idea and agreed to take chocolates for the
pantry and small training program’s which they have often. Ms. Tina Sapra agrees to take
chocolates for the Cafeteria when they shift their organization to a bigger area.
25. PEC LTD.
CONNAUGHT PLACE
I visited PEC ltd. and met Mr. S.S.Negi ( Dy.Mgr ), he gave me a blunt answer that they
don’t have any pantry and no trend of chocolates in the office as chocolates have calories
and are very sweet and not for a diabetic patient. I requested him to take out some time
and have a look at my presentation, he permitted me to do the same and soon after the
presentation, he went to meet his boss. He came back after ten minutes with a positive
reply and placed an order to be delivered as soon as possible.
26. JAYPEE VASANT CONTINENTAL
VASANT VIHAR
I visited five star hotel Jaypee Vasant Continental and met Mr. Rakesh Dua (Purchase)
who was very good to me, although they were not keeping Cadbury chocolates in their
hotel, as I gave him the reasons to keep Cadbury in place of Nestle he took the proposal
from me and asked me to come later with an appointment. When I visited the next time he
made me meet Mr. Pramod Gupta (V.P materials) whom I gave the presentation of
Cadburys and he asked me to call back later.
When I called up Mr. Pramod Gupta he gave me the order of drinking chocolate at that
very moment, but it was something really bad that our distributor could not supply it in the
evening, he supplied it in the morning. Mr. Pramod Gupta was interested in keeping
Cadbury chocolates in the mini bars as well but after getting the proposal passed by the
management.
27. COMPARE INFOBASE
JANAKPURI
I visited Compare InfoBase in Janakpuri and met Ms. Smriti Vashisht ( Dy. Mgr.)finance.
She was quite amazed why a chocolate company executive has taken up an appointment
with her. As I met her, I gave her my presentation of the entire idea of chocolates which I
had in my mind. According to me, she was quite impressed by the idea but she never
showed any sign of interest and asked me to call up later. When I called up later she gave
me an appointment and asked me to meet her, in the meeting she cleared few of her
doubts and then finally was ready to take Cadbury chocolates for the office as well as for
the gifts, which they give to their clients.