10. Pinterest is a natural repository for food photography and
recipe sharing, and so became an obvious place to focus our
attention. Look for platforms that speak specifically to what
your business does.
15. We use Curalate and Brandwatch for
monitoring platforms and ease of
responding.
16. TextTextText
Can
we do
it
all?
No one business can do it all. Each business should carefully
consider which platforms best support its unique needs.
“ Just to give you one example, right now we’re looking at the excitement around Instagram. It’s turning out to be another fun way people share pictures of brands and recipes and connect with others. Where it’s headed we’re not sure, but it’s on our radar. “ In general, many experts point to the “mobile app” world as the biggest room for growth given the world of ipads and similar tablets, as well as smart phones. “ Will that mean that most of our users are engaging in existing platforms through those mediums and pushing us to be more mindful of the subtle differences in how someone accesses Facebook on their phone vs their computer? Or will it be a new forum all together? “ These are all questions our social media team thinks about on behalf of our brand and I hope you will now, too <next slide>
