SlideShare a Scribd company logo
Be more like that start-up you’re trying to
avoid being disrupted by – you have an
unbelievable head start
Rafael Rodriguez – IQ Business (Digital Lead) &
Biase De Gregorio – IQ Business (Agile Lead)
25 February 2016
3 © 2016 CA. ALL RIGHTS RESERVED.
What are the motivators?
What start-ups don’t have?
5 © 2016 CA. ALL RIGHTS RESERVED.
Customers
6 © 2016 CA. ALL RIGHTS RESERVED.
Data
7 © 2016 CA. ALL RIGHTS RESERVED.
Money
What start-ups have?
9 © 2016 CA. ALL RIGHTS RESERVED.
Personal Accountability
"Everyone takes personal responsibility for the entire system and instead of
making up for a lack of responsibility, Facebook's engineering policies foster and
exploit personal responsibility.” – Kent Beck
10 © 2016 CA. ALL RIGHTS RESERVED.
Passion
"It is obvious that we can no more explain a passion to a person who has never
experienced it than we can explain light to the blind."
-T. S. Eliot
11 © 2016 CA. ALL RIGHTS RESERVED.
Motivation
“we have three innate psychological needs—competence, autonomy, and
relatedness. When those needs are satisfied, we’re motivated, productive, and
happy.”
- Daniel H. Pink
So why is this so important?
13 © 2016 CA. ALL RIGHTS RESERVED.
Enlightened
Customers
Increased
Competition
Convergence
Relevance
And how do you fix it?
15 © 2016 CA. ALL RIGHTS RESERVED.
Customer Obsessed
16 © 2016 CA. ALL RIGHTS RESERVED.
17 © 2016 CA. ALL RIGHTS RESERVED.
Be Digitally Savvy
18 © 2016 CA. ALL RIGHTS RESERVED.
Not everything needs to
integrate from day 1
19 © 2016 CA. ALL RIGHTS RESERVED.
Agile vs. agile
20 © 2016 CA. ALL RIGHTS RESERVED.
Culture Structure
21 © 2016 CA. ALL RIGHTS RESERVED.
Adapted from Henrik Kniberg:
Agile Product Ownership in a Nutshell
Digital
Execution
22 © 2016 CA. ALL RIGHTS RESERVED.
23 © 2016 CA. ALL RIGHTS RESERVED.
In Summary
IQ Business
bdegregorio@iqbusiness.net
@biased77
@cainc
slideshare.net/CAinc
linkedin.com/company/ca-technologies
ca.com
Biase De Gregorio Rafael Rodriguez
IQ Business
rrodriguez@iqbusiness.net
@Rafael_IQ

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CA Symposium - Be more like that start-up you’re trying to avoid being disrupted by – you have an unbelievable head start

  • 1.
  • 2. Be more like that start-up you’re trying to avoid being disrupted by – you have an unbelievable head start Rafael Rodriguez – IQ Business (Digital Lead) & Biase De Gregorio – IQ Business (Agile Lead) 25 February 2016
  • 3. 3 © 2016 CA. ALL RIGHTS RESERVED. What are the motivators?
  • 5. 5 © 2016 CA. ALL RIGHTS RESERVED. Customers
  • 6. 6 © 2016 CA. ALL RIGHTS RESERVED. Data
  • 7. 7 © 2016 CA. ALL RIGHTS RESERVED. Money
  • 9. 9 © 2016 CA. ALL RIGHTS RESERVED. Personal Accountability "Everyone takes personal responsibility for the entire system and instead of making up for a lack of responsibility, Facebook's engineering policies foster and exploit personal responsibility.” – Kent Beck
  • 10. 10 © 2016 CA. ALL RIGHTS RESERVED. Passion "It is obvious that we can no more explain a passion to a person who has never experienced it than we can explain light to the blind." -T. S. Eliot
  • 11. 11 © 2016 CA. ALL RIGHTS RESERVED. Motivation “we have three innate psychological needs—competence, autonomy, and relatedness. When those needs are satisfied, we’re motivated, productive, and happy.” - Daniel H. Pink
  • 12. So why is this so important?
  • 13. 13 © 2016 CA. ALL RIGHTS RESERVED. Enlightened Customers Increased Competition Convergence Relevance
  • 14. And how do you fix it?
  • 15. 15 © 2016 CA. ALL RIGHTS RESERVED. Customer Obsessed
  • 16. 16 © 2016 CA. ALL RIGHTS RESERVED.
  • 17. 17 © 2016 CA. ALL RIGHTS RESERVED. Be Digitally Savvy
  • 18. 18 © 2016 CA. ALL RIGHTS RESERVED. Not everything needs to integrate from day 1
  • 19. 19 © 2016 CA. ALL RIGHTS RESERVED. Agile vs. agile
  • 20. 20 © 2016 CA. ALL RIGHTS RESERVED. Culture Structure
  • 21. 21 © 2016 CA. ALL RIGHTS RESERVED. Adapted from Henrik Kniberg: Agile Product Ownership in a Nutshell Digital Execution
  • 22. 22 © 2016 CA. ALL RIGHTS RESERVED.
  • 23. 23 © 2016 CA. ALL RIGHTS RESERVED. In Summary