C3 2012 The Past, Present, and Future of SEO - Stephan Spencer

1. #C3ny
#C3ny
|
September
19-­‐20
|
New
York
City
The
Past,
Present
and
Future
of
SEO
Stephan
Spencer
Author
of
Google
Power
Search
and
Co-­‐Author
of
The
Art
of
SEO

2. #C3ny
Who
Am
I?
+ Author
of
Google
Power
Search
&
Co-­‐author
of
The
Art
of
SEO
+ Founder
of
SEO
agency
Netconcepts
+ Sold
Netconcepts
to
Covario
in
2010
+ Lived
in
New
Zealand
for
8
yrs,
returned
to
US
in
2007
+ Invented
GravityStream,
a
pay-­‐for-­‐performance
SEO
technology
(now
Rio
SEO
Website
OpVmizer)
+ Now
a
free
agent,
developing
an
SEO
coaching
program,
ScienceofSEO.com,
which
will
launch
this
year
2

3. #C3ny
3

4. #C3ny
4

5. #C3ny
Today’s
Agenda
5
1
2
3
4
PAST
–
searchable
virtual
world:
links,
keywords
&
web
pages
PRESENT
–
searchable
physical
world:
social
votes/reviews,
things,
and
places
FUTURE
–
merged
physical
and
virtual
worlds:
augmented
reality/Google
glass,
physical
things
with
virtual
properVes
WHERE
IS
THE
MONEY?

6. #C3ny
6
searchable
virtual
world:
links,
keywords
&
web
pages
PAST

7. #C3ny
Trivia
QuesCon!
7
?

8. #C3ny
Searchable
Virtual
World
8
Web
Pages
Keywords
Links

9. #C3ny
Google
Instant
+ hdp://www.google.com/insidesearch/features/
instant/about.html
9

10. #C3ny
Google
Quality
Raters
10

11. #C3ny
Google
Panda
11

12. #C3ny
Google
Penguin
12

13. #C3ny
Google
Shopping
13

14. #C3ny
Google
Advisor
+ However,
Google
Advisor
has
since
removed
the
“Mortgages”
opVon.
14

15. #C3ny
Google
Flights
15

16. #C3ny
16
searchable
physical
world:
social
votes/reviews,
things,
and
places
PRESENT

17. #C3ny
Searchable
Physical
World
17
Social
Votes/
Reviews
Things
Places

18. #C3ny
YouTube
18

19. #C3ny
SemanCc
Web
19

20. #C3ny
Cleansing
of
Google
20

21. #C3ny
Google’s
Knowledge
Graph
21

22. #C3ny
22
FUTURE
Searchable
merged
physical
and
virtual
worlds:
augmented
reality/
google
glass,
physical
things
with
virtual
properVes

23. #C3ny
Searchable
merged
physical
and
virtual
worlds
23

24. #C3ny
Google
Goggles
24

25. #C3ny
Google
Earth
25

26. #C3ny
Google
StreetView
&
Self
Driving
Cars
26

27. #C3ny
Tech
is
Already
in
Place
27

28. #C3ny
Mobile
World
28

29. #C3ny
Google
Glass
29

30. #C3ny
Apple’s
Siri
-­‐>
LUI
30

31. #C3ny
31
“History
doesn't
repeat
itself
-­‐
at
best
it
someVmes
rhymes”
~
Mark
Twain
WHERE
IS
THE
MONEY?

32. #C3ny
PaYern
recogniCon
is
key
32

33. #C3ny
Master
this
skill
and
you
own
the
keys
to
the
kingdom
33

34. #C3ny
Things
you
can
do
Today
to
Get
Prepared
+ Consultants:
Help
physical
businesses
get
found
more
easy
in
the
physical
world
34

35. #C3ny
Things
you
can
do
Today
to
Get
Prepared
+ Businesses:
Enrich
your
customer
databases
with
‘real
Vme’
locaVon
informaVon
from
your
customers.
You
can
get
this
info
if
you
create
and
promote
mobile
apps
for
your
business.
This
locaVon
info
can
make
your
offers
more
contextually
relevant
35

36. #C3ny
Thanks!
+ To
follow
me
on
Twider:
@sspencer
+ To
contact
me:
stephan@stephanspencer.com
+ For
an
SEO
best
pracCces
checklist
and
a
how-­‐to
on
opCmizing
for
YouTube’s
search
engine,
e-­‐mail
admin@stephanspencer.com
36

37. #C3ny
37