FrieslandCampina's IT department wants to transition from being solely focused on operational tasks to becoming a strategic partner that creates added value for the business. To achieve this, the IT department is attracting people with commercial skills and has developed a new organizational model. The new model positions IT as a co-owner of business challenges and opportunities, with the goal of IT both enabling and driving transformations from within. Initial results indicate the new strategic focus of IT is allowing it to take a more proactive role in projects and form an equal partnership with the business.