Digital Communication Primer (Who Am I?) - Clemson MiniMBA Fall 2013

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This document outlines Bobby Rettew's mini MBA presentation at Clemson University at the Falls on November 1, 2013. The presentation covers Rettew's core values of finding, telling, and sharing stories, as well as the importance of owning your media, conversations, and brand. It also discusses credibility and includes case studies, photos, and advice around social media, employment issues, confirming information, monitoring conversations, and having compassion.

Education Business Technology

#CUminiMBA

MINI MBA
CLEMSON AT THE FALLS | 11-1-13
BOBBY RETTEW

Thursday, November 7, 13

Thursday, November 7, 13

MY STORY
CORE VALUES
EXECUTION
FUNNIES

CORE VALUES
telling & sharing rich stories
• ﬁnding
• telling

the story

the story

• seeking
• sharing

Thursday, November 7, 13

the story
the story

OWN YOUR MEDIA

Thursday, November 7, 13

OWN YOUR CONVERSATION

Thursday, November 7, 13

IN ONE WEEK
Tweets: 3,581
YouTube: 4.8m

#SoLongVampires

Thursday, November 7, 13

8/12/13

Thursday, November 7, 13

8/26/13

@MartyBoardman

$
Writing Passionately Consistently
Thursday, November 7, 13

CREDIBILITY IS EVERYTHING

Thursday, November 7, 13

INTERESTING CASE STUDIES

Thursday, November 7, 13

INFLUENTIAL TWEET

Thursday, November 7, 13

THE PROMOTED TWEET

Thursday, November 7, 13

EMPLOYMENT
ISSUES

Thursday, November 7, 13

CONFIRM
EVERYTHING

Thursday, November 7, 13

MONITOR
CONVERSATIONS

Thursday, November 7, 13

HAVE COMPASSION

Thursday, November 7, 13

#CUminiMBA

QUESTIONS

Thursday, November 7, 13

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Digital Communication Primer (Who Am I?) - Clemson MiniMBA Fall 2013

1. #CUminiMBA MINI MBA CLEMSON AT THE FALLS | 11-1-13 BOBBY RETTEW Thursday, November 7, 13

2. Thursday, November 7, 13

3. Thursday, November 7, 13 MY STORY CORE VALUES EXECUTION FUNNIES

4. CORE VALUES telling & sharing rich stories • ﬁnding • telling the story the story • seeking • sharing Thursday, November 7, 13 the story the story

5. EXECUTION bring passion to the market • own your media • own your conversation • own your brand • credibility Thursday, November 7, 13 is everything

6. OWN YOUR MEDIA Thursday, November 7, 13

7. 3/18/13 New Brand Launch Thursday, November 7, 13 3/21/13 3/26/13 4/12/13

8. Thursday, November 7, 13

9. OWN YOUR CONVERSATION Thursday, November 7, 13

10. IN ONE WEEK Tweets: 3,581 YouTube: 4.8m #SoLongVampires Thursday, November 7, 13

11. social Thursday, November 7, 13 care

12. OWN YOUR BRAND Thursday, November 7, 13

13. 8/12/13 Thursday, November 7, 13 8/26/13

14. @MartyBoardman $ Writing Passionately Consistently Thursday, November 7, 13

15. Thursday, November 7, 13

16. CREDIBILITY IS EVERYTHING Thursday, November 7, 13

17. Thursday, November 7, 13