The document discusses crafting an effective essay for a BYU application. It notes that the essay must showcase individuality while adhering to BYU's values and guidelines. It emphasizes understanding BYU's core principles and illustrating how one's beliefs align with the university's mission. The essay also requires avoiding cliches and presenting a unique, compelling narrative. Crafting the essay is a challenging process that demands introspection, articulating one's experiences within the word limit, and striking the right tone. In conclusion, a successful BYU application essay requires meticulous planning, research, creativity, self-reflection, and effectively communicating one's qualities.