The business behind bustripping. Who is the team, how does it work, what development stage are we in, etc.

1. Business Presentation

2. Agenda
• What is bustripping?
• Management Team
• Competition
• Development Status
• Business Plan
• Proprietary Aspects
• Target Market
• Marketing
• Revenue Model
• Financial Forecast
• Exit Strategy
Let’s Go!

3. • Mobile App & Website
• First Mobile App of its Kind
• Comparison Shopping for Long-Distance Buses
• Growing Market (7% in 2011)
• Tens of Millions of Bus TravelersYearly
• Millions of Google Searches Monthly
• 1/2 of Americans own Smartphones
What is bustripping?

4. Management
CEO
Ben Silverstein is the Founder &
CEO of bustripping. His trip from
NYC to Boston to visit Jeff Mangano
in early 2011 was the catalyst for
starting bustripping.
CFO
Jeff is the CFO of bustripping. In
addition to overseeing the company’s
financial tracking, Jeff also oversees
West Coast business development.
VP Bus. Dev.
As VP of Business Development, Steve
works to manage and grow bustripping's
partnerships, increase revenue streams,
and lead the sales team.

5. Competition
bustripping is not the first website to compare more than one bus
company, but it currently has the best technology and user face of any
competitors, and best long-term strategy
Direct Competitors:
Indirect Competitors:
•All Major Airlines
•Amtrak
• Orbtiz.com
•Travelocity.com
• Expedia.com
• Kayak.com
• Priceline.com
• Cheaptickets.com
• Similar Travel Comparison Sites
•Wanderu
• Bus Bud
• Bus Catchers
• GoToBus

6. Development Status
Website: Developed and live as of May 22, 2013
iPhone App: Under development - Scheduled completion June 2013

7. Proprietary Aspects
API Access
When bustripping builds an API for a bus company that did not previously
have one, we will sign agreements with those bus companies that restricts
access to that API, or a similar API, to any other company
URLs
bustripping currently owns the following top-level domains for bustripping:
.com/.co/.info/.me/.mobi/.net/.org/.us
Trademarks
bustripping does not currently own the trademark for their name or logo, but
will file for trademark protection within 30 days of receiving funding

8. Target Market
Our target audience is made up of men and women who like to travel for personal and leisure
reasons on a small budget. Many of these people are young professionals who are visiting friends
and family in other cities, as well as looking for a cheap and easy way to get away for a weekend.
Gender: Male & Female
Age: 18 - 35
HHI: $30,000 - $74,999
Let’s take a trip!
YEAH!
Sweet...
Audience based on Comscore & Quantcast runs of
competitors and studies of bus riders by DePaul

9. Marketing Strategy
Press:
• Press for bustirpping will be important around the launch of the app and
website, as well as any time a partner joins
• bustripping could be featured in articles in a number of categories such as,
Tech,Travel, Mobile, Green, and Starts/Entrepreneurship
Search:
• Search will be the most important paid media for bustripping
• A strong search presence will help people find bustripping when they are
looking for travel
• A strong search presence will also help the organic listing and CTR
Social:
• A presence on social media sites such as Facebook,Twitter, Foursquare, and
Pinterest will be important for link building, sharing, and discovery
• A search function directly on the Facebook page will be also be included
• Paid media on social will not be a priority

10. Revenue Model
The primary revenue streams will be commission from ticket
referrals and ad sales.
Commission
• 3% - 15% Per Ticket
• Setup through affiliate programs and
individual agreements
• Measured in EPC (Earnings Per 100
Clicks)
• 7 Day Avg. EPC
• Coach Bus Lines: $30.72
• Greyline NYC: $75.96
• City Sights: $55.02
Advertising
• Banner Ads
• Placed through Ad Networks
• Google Adsense
• Collective Media
• Undertone
• Tribal Fusion
• Measured in CPM (Cost Per 1,000 Imps)
• CPM range $0.45 - $3.00
Data
• Data is sold to a third party (Sojern)
• Sojern tracks searches and users info
• No PII
• Used for advertising
• Pixel is placed on bustripping.com

11. Financial Forecast
Financial forecasts for the first 24 months of operation indicate a net profit
of $8.9 million.
Expenses include start-up costs, maintenance, monthly hosting, marketing, and
salary for two full time employees. Detailed breakdowns of this chart are included in business plan
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12
Revenue Expenses
• Capturing a growing percentage of search traffic, up to a 37% CTR
• Earnings from ticket commissions and ad sales

12. Exit Strategy
With a database, feed by proprietary APIs, bustripping would be an appealing
acquisition for a number of a large travel sites.These could include the following: