Wayin for AdSales & Sponsorship teams

1. WAYIN FOR AD SALES AND
SPONSORSHIP TEAMS

2. WAYIN:
A PLATFORM TO EASILY BUILD
INTERACTIVE DIGITAL
EXPERIENCES
1.2BEntries and forms submitted
as part of Wayin Campaigns,
now averaging 500M a year
350Media titles using Wayin for
interactive experiences for
advertisers
45kcampaigns executed by the
world’s biggest and most
respected publishers, brands
and agencies

3. SOME OF THE COMPANIES THAT SELL
WAYIN INTERACTIVE EXPERIENCES

4. THE PROBLEM WE SOLVE

5. “THE AGE OF INFOBESITY”
IS MAKING IT
HARDER TO
CONNECT WITH
CONSUMERS VIA
STANDARD ADS

6. THERE IS A LOT OF COMPETITION
FOR STANDARD ADSSo we help publishers do something Facebook and Google can’t.

7. M A R C P R I T C H A R D
“Bottom line, it is time for marketers and tech
companies to solve the problem of annoying ads
and make the ad experience better for
consumers”
P & G C M O

8. E X D R O G A 5 C E O
“Microtargeting people with ads they don’t want is
merely a more elevated form of junk mail. A targeted
coupon or contextually relevant promotion is a far
superior idea”
A N D R E W E S S E X

9. CMOS WILL SHIFT BILLIONS
FROM AD INTERUPTIONS NEXT
YEAR TO INTERACTIVE BRANDED
DIGITAL RELATIONSHIPS
JAMES L MCQUIVEY
VICE PRESIDENT
REPORT:
THE END OF
ADVERTISING
AS WE KNOW IT
C O N C L U S I O N

10. ADVERTISERS WANT
INTERACTIVE EXPERIENCES
AND PROMOTIONS

11. BUT THESE ARE
EXPENSIVE TO BUILD

12. THE SOLUTION

13. THE WAYIN
EXPERIENCE
BUILDER
SELECT FROM A LIBRARY OF CAMPAIGN IDEAS
WITH TEMPLATES THAT ADVERTISERS WILL LOVE
AND DATA CAPTURE MECHANICS THAT WILL KEEP
THEM COMING BACK FOR MORE

14. WAYIN PROVIDES ADVERTISERS RICH OPTIONS
TO ENGAGE PEOPLE IN PARTICIPATORY WAYSgiveaways
contestsquizzes

15. challenges
socialdisplays
polls&surveys
offers&promotions
landingpages
WITHIN INTERACTIVE ADS AND EMBEDDABLE
EXPERIENCES ON OWNED, EARNED AND PAID CHANNELS

16. expansions
forms
COLLECTING DATA AND LIFTING ENGAGAMENT
WITH DIGITAL CONSUMERS ACROSS CHANNELS

17. WEBSITES SOCIAL
NETWORKS
STREAMING AND
FB LIVE
IN-VENUE AND
ON-SITE
IN-STORE
DIGITAL
OUT OF HOME
ADVERTISING
AD UNITS MOBILE
APPLICATIONS
PUBLISH ANYWHERE
FROM AD UNITS TO
DIGITAL BILLBOARDS

18. YOU CAN
BUILD THEM
IN A FEW
CLICKS
OR TAKE YOUR TIME
TO CUSTOMIZE A
UNIQUE BRAND
EXPERIENCE

19. SAVE AND CLONE YOUR
BEST EXPERIENCESFor other advertisers

20. FEED ALL THE DATA
COLLECTED INTO
YOUR SYSTEMSIn a GDPR-compliant fashion.

21. HOW DO WE HELP YOU SELL?

23. 20% OF ALL NON SEARCH
DIGITAL ADVERTISING BY
THE TOP 100 ADVERTISERS
WILL BE INTERACTIVE
EXPERIENCES BY 2020* $18BANNUAL ADDRESSABLE MARKET BY
2020 IN JUST TOP 100 ADVERTISERS
*TOP 100 ADVERTISERS MAKE UP 46%
OF TOTAL DIGITAL AD SPEND GLOBALLY
=
THE MARKET

24. A FEW EXAMPLES

25. PROMOTION

26. IN-ARTICLE
PROMOTION

27. SOCIAL
STORY

28. AD UNIT INTEGRATION

29. LIVE

30. IN VENUE

31. MARKET
RESEARCH
190k
AND COUNTING!
ENTRIES

32. SHAREABLE
MEDIA

33. LEVERAGE UGC
IN EXPERIENCES

34. UGC
COLLECTING
BEST UGC POSTS
ON FESTIVAL
STYLES AND
ALLOWING
PEOPLE TO
‘SHOP THE LOOK’
CAMPAIGN

35. 112%
AND 5% YOY
LIFT IN SALES
CAMPAIGN ROI

36. 3.1M
EXCEEDING
KPIS BY 68%
ENGAGEMENTS

37. 4000
IN FIRST 18
MONTHS OF
DEPLOYMENT
AT BAUER
CAMPAIGNS

38. THANK YOU