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T H E E L E C T R O N I C S H O P
Introduction 
 First national, Specialist chain : consumer electronics and durables. 
 Technical and strategic support :Woolworth 
 Promoted by: Infinite retail Ltd. 
 6,000 products,180 brands,8 categories,50 stores
About Us 
• India’s first national, large format, specialist 
Retail chain for consumer durables 7 
Electronics 
• Digital world is owned and run by Infiniti Retail 
Limited Infiniti Retail-A 100% subsidiary of 
Tata Sons. 
• Woolworths Ltd, provides technical support 
And strategic sourcing facilities from its global 
Network.
Product mix 
Computers & 
Laptops 
Home 
Entertainment 
Communication Large 
Appliance 
Small 
Appliances 
Notebooks TV Plasma PDA’s Split Air 
Conditioner 
Dish Washers 
Desktops TV LCD Mobiles Windows Air 
Conditioner 
Dryers 
LCD Monitors Home Theatre Phones Refrigerators Kitchen 
Appliance 
Printers and 
Office solutions 
Audio System Mobile 
Accessories 
Washing 
Machines 
Vaccum 
Storage Media DVD/VCD Fixed Phones Cleaners 
Webcam MP3 Players Cordless Irons 
Input Devices IPOD Docks Bluetooth Lightening 
Software's Audio Personal Care 
Networking Accessories
Major Selling Products 
Washing 
M/c 
5% Colour Tvs 
30% 
Refrigerators 
19% 
Others 
34% 
AC 
12% 
Major Products contributing to the 
Sales of DIGITAL WORLD: 
Color Televisions 
Refrigerators 
Air Conditioners 
Washing Machine 
Others: Kitchen appliance, 
Gaming Device, 
Computers & Laptops, 
Mobiles & Accessories 
Etc.
New Arrivals 
HAIER MW CE1041DEB 
MRP Rs.14,600 
VSP Rs.13,400 
WHIRLPOOL REF RR191500ACA 
MRP Rs.17,080 
VSP Rs.15,990 
SAMSUNG TABLET 
FUNBOOK P280(BLACK) 
MRP Rs.12,800 
VSP Rs.9900
Existing Pricing 
• Value pricing 
• Promotional pricing 
 Low interest Financing 
 Psychological discounting 
 Special event pricing 
• Differentiated Pricing 
 Time pricing 
• Bundling
Existing Promotion 
• Coupon,discount,more of the Product at 
normal price, gift with Purchase, 
competition and Prizes, money back offer, 
exchange Offer, special occasion. 
Below the 
Line 
Promotion 
• Giving advertise in news paper, TV. Internet 
(own website which give online shopping 
service), 
• Partnership with Bigfilx, Big FM 92.7. 
Above the 
Line 
Promotion
Contact us 
Digital World 
88, Talweetna Streets 
Mundane banks, 
Mumbai 
Phone:- 7783737732 
Mail to: 
contacts@digitalworld.com
THE ELECTRONIC SHOP 
Thank you!

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Bussiness Presentation

  • 1. T H E E L E C T R O N I C S H O P
  • 2. Introduction  First national, Specialist chain : consumer electronics and durables.  Technical and strategic support :Woolworth  Promoted by: Infinite retail Ltd.  6,000 products,180 brands,8 categories,50 stores
  • 3. About Us • India’s first national, large format, specialist Retail chain for consumer durables 7 Electronics • Digital world is owned and run by Infiniti Retail Limited Infiniti Retail-A 100% subsidiary of Tata Sons. • Woolworths Ltd, provides technical support And strategic sourcing facilities from its global Network.
  • 4. Product mix Computers & Laptops Home Entertainment Communication Large Appliance Small Appliances Notebooks TV Plasma PDA’s Split Air Conditioner Dish Washers Desktops TV LCD Mobiles Windows Air Conditioner Dryers LCD Monitors Home Theatre Phones Refrigerators Kitchen Appliance Printers and Office solutions Audio System Mobile Accessories Washing Machines Vaccum Storage Media DVD/VCD Fixed Phones Cleaners Webcam MP3 Players Cordless Irons Input Devices IPOD Docks Bluetooth Lightening Software's Audio Personal Care Networking Accessories
  • 5. Major Selling Products Washing M/c 5% Colour Tvs 30% Refrigerators 19% Others 34% AC 12% Major Products contributing to the Sales of DIGITAL WORLD: Color Televisions Refrigerators Air Conditioners Washing Machine Others: Kitchen appliance, Gaming Device, Computers & Laptops, Mobiles & Accessories Etc.
  • 6. New Arrivals HAIER MW CE1041DEB MRP Rs.14,600 VSP Rs.13,400 WHIRLPOOL REF RR191500ACA MRP Rs.17,080 VSP Rs.15,990 SAMSUNG TABLET FUNBOOK P280(BLACK) MRP Rs.12,800 VSP Rs.9900
  • 7. Existing Pricing • Value pricing • Promotional pricing  Low interest Financing  Psychological discounting  Special event pricing • Differentiated Pricing  Time pricing • Bundling
  • 8. Existing Promotion • Coupon,discount,more of the Product at normal price, gift with Purchase, competition and Prizes, money back offer, exchange Offer, special occasion. Below the Line Promotion • Giving advertise in news paper, TV. Internet (own website which give online shopping service), • Partnership with Bigfilx, Big FM 92.7. Above the Line Promotion
  • 9. Contact us Digital World 88, Talweetna Streets Mundane banks, Mumbai Phone:- 7783737732 Mail to: contacts@digitalworld.com
  • 10. THE ELECTRONIC SHOP Thank you!