2. Introduction
First national, Specialist chain : consumer electronics and durables.
Technical and strategic support :Woolworth
Promoted by: Infinite retail Ltd.
6,000 products,180 brands,8 categories,50 stores
3. About Us
• India’s first national, large format, specialist
Retail chain for consumer durables 7
Electronics
• Digital world is owned and run by Infiniti Retail
Limited Infiniti Retail-A 100% subsidiary of
Tata Sons.
• Woolworths Ltd, provides technical support
And strategic sourcing facilities from its global
Network.
4. Product mix
Computers &
Laptops
Home
Entertainment
Communication Large
Appliance
Small
Appliances
Notebooks TV Plasma PDA’s Split Air
Conditioner
Dish Washers
Desktops TV LCD Mobiles Windows Air
Conditioner
Dryers
LCD Monitors Home Theatre Phones Refrigerators Kitchen
Appliance
Printers and
Office solutions
Audio System Mobile
Accessories
Washing
Machines
Vaccum
Storage Media DVD/VCD Fixed Phones Cleaners
Webcam MP3 Players Cordless Irons
Input Devices IPOD Docks Bluetooth Lightening
Software's Audio Personal Care
Networking Accessories
5. Major Selling Products
Washing
M/c
5% Colour Tvs
30%
Refrigerators
19%
Others
34%
AC
12%
Major Products contributing to the
Sales of DIGITAL WORLD:
Color Televisions
Refrigerators
Air Conditioners
Washing Machine
Others: Kitchen appliance,
Gaming Device,
Computers & Laptops,
Mobiles & Accessories
Etc.
7. Existing Pricing
• Value pricing
• Promotional pricing
Low interest Financing
Psychological discounting
Special event pricing
• Differentiated Pricing
Time pricing
• Bundling
8. Existing Promotion
• Coupon,discount,more of the Product at
normal price, gift with Purchase,
competition and Prizes, money back offer,
exchange Offer, special occasion.
Below the
Line
Promotion
• Giving advertise in news paper, TV. Internet
(own website which give online shopping
service),
• Partnership with Bigfilx, Big FM 92.7.
Above the
Line
Promotion
9. Contact us
Digital World
88, Talweetna Streets
Mundane banks,
Mumbai
Phone:- 7783737732
Mail to:
contacts@digitalworld.com