American Food Distributor is a food distribution company formed in 1997 in Florida that aims to provide quality food products at competitive prices while maintaining profits and customer satisfaction. It has over 100 employees and two warehouse facilities totaling 70,000 square feet. As a member of UniPro Foodservice, it has strong purchasing power. It services various customer types and takes pride in its quality brands, operations, and customer service.
We created this presentation for our class ENBUS 640, Strategies for Sustainable Enterprises. In this presentation, we analyzed McDonald's current sustainability initiatives and provided recommendations on how to grow and differentiate the company. The presentation is text-heavy because it is written and delivered like a report, as opposed to a verbal presentation.
Charoen Pokphand Foods Plc.’s Quest to become the Kitchen of the World: An Ov...inventionjournals
In this case study, the readers will be navigated through the successful journey of Charoen Pokphand Foods Plc. (CPF) as the company brilliantly raced to reach its pinnacle in business map as kitchen of the world. For the starters, the readers will be enlightened with the history and business model of CPF. The highlight of this paper is mainly how CPF reconnected and aligned its aim to their customer’sbuying dynamics so that they manage to market the right product to the right customer in the right wayin order to become the Kitchen of the World.
We created this presentation for our class ENBUS 601, Business and the Case for Sustainability. In this presentation, we assessed Apple, Exxon Mobil, and Nestlé’s reasons for pursuing sustainability initiatives. We recommended that in addition to their current strategies, the corporations should also consider adaptation initiatives, implement consistent metrics, enhance communication, and translate their sustainability impact to dollars.
We created this presentation for our class ENBUS 640, Strategies for Sustainable Enterprises. In this presentation, we analyzed McDonald's current sustainability initiatives and provided recommendations on how to grow and differentiate the company. The presentation is text-heavy because it is written and delivered like a report, as opposed to a verbal presentation.
Charoen Pokphand Foods Plc.’s Quest to become the Kitchen of the World: An Ov...inventionjournals
In this case study, the readers will be navigated through the successful journey of Charoen Pokphand Foods Plc. (CPF) as the company brilliantly raced to reach its pinnacle in business map as kitchen of the world. For the starters, the readers will be enlightened with the history and business model of CPF. The highlight of this paper is mainly how CPF reconnected and aligned its aim to their customer’sbuying dynamics so that they manage to market the right product to the right customer in the right wayin order to become the Kitchen of the World.
We created this presentation for our class ENBUS 601, Business and the Case for Sustainability. In this presentation, we assessed Apple, Exxon Mobil, and Nestlé’s reasons for pursuing sustainability initiatives. We recommended that in addition to their current strategies, the corporations should also consider adaptation initiatives, implement consistent metrics, enhance communication, and translate their sustainability impact to dollars.
12Business Name Fruitfit CompanyThe name of.docxdrennanmicah
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Business Name: Fruitfit Company
The name of the company has been inspired by the core objectives that the business has to the customers. As the company is committed to providing healthy drinks which will serve as an alternative to commercialized high sugar beverages on the market. The company will provide non-alcoholic beverages based on fruits, herbs, and vegetables. Fruits will, however, make up the largest part of the business raw materials. The use of quality fruits to make healthy drinks has therefore inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and achieve the highest level of satisfaction from our customers and build customer confidence in our products. At Fruitfit, we believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the company has to its customers. Through the providing healthy beverages, the company will ensure that its customer's health matters concerns are taken care of. The responsibilities of the business are inspired by the recognition of living a healthy life by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be USD 967 billion. This is according to 2016 estimates done by market research studies. The industry is also expected to grow at an estimated rate of 5.7% through 2017-2025. This makes it a desirable business to venture into. In Thailand, the non-alcoholic beverage industry can be divided into the sectors of carbonated drinks, bottled water, fruit and vegetable drinks, performance drinks, energy drinks, and smoothies. The company will primarily operate in the fruit and vegetable drinks. This is especially a good time for the business as changes in the market have indicated that customers are shifting from carbonated drinks to healthy drinks (Helms & Nixon, 2010). As a result, the categories of drinks which offer health benefits to the customers are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively in the market, the company will adopt a value-based positioning strategy. The company is committed to providing healthy drinks to customers. This comes at a time when the global market is becoming more conscious of the importance of healthy living. Fruitfit Company aims to provide healthy drinks which have been produced using quality raw materials. The company sources are raw materials from the local farmers whereby they are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has stiff competition, it will be necessary to ensure that the products of the company are brought as close to the customers as possible. As a result, the company will adopt a well-networked distribution channel which will ensure coverage of a wide geographical area. The company will have a central point of.
Case Study InstructionsDirector’s Request for PCs Completion.docxtidwellveronique
Case Study Instructions
Director’s Request for PCs
Completion of the Case Study will utilize (1) an MS Word Table, (2) an MS Access database, and (3) an MS PowerPoint Presentation
You will meet the Director’s requirements that are described on this page by creating and submitting a Word Table (Part 1), an Access Database (Part 2); and a PowerPoint Presentation (Part 3). These 3 assignments are due on separate dates. See the Course Schedule for due dates.
Case Study – Director’s Requirements
Your office has outgrown its old desktop machines and is in the market for new PCs, but would like some guidance on what to purchase. The Director wants to ensure that the office obtains PC machines that meet the requirements stated below. You as an employee of a small educational company have been tasked to buy 5 PCs and associated equipment for the office.
The Director has defined some capabilities that the PCs will need to have to ensure optimal performance. These tasks and system needs are collectively the office’s requirements. The requirements are as follows:
1. Create documents, spreadsheets, presentations, and send and receive email.
2. Participate in online video conferences, web courses and forums (the Director is a part-time professor at a local university).
3. Create and edit audio and video files and share video and audio files via emails, instant messaging, and in chat rooms via mobile devices.
4. Create small databases to manage all audio, video and photo data.
5. Take high quality digital photos and videosand download them to the PC as well as scan and edit the photos.
6. Print documents to include photo quality color printing.
7. Save documents to pdf and other image formats.
8. Transfer information (audio, video and photos) between PC machines.
9. Manage the Director’s schedule by using an online calendar and day planner.
10. Utilize the internet to make online purchases, conduct banking services and research new audio, video and photo editing methods using a broadband service.
11. Connect all required peripheral devices you deem necessary to the system unit.
12. Protect the PC and all components from dirty electrical power including under voltage (brownout or blackout) and overvoltage (power surge or spike).
13. Manage and protect the system, data, and information while working on the Internet including scanning all incoming emails, email attachments, and files downloaded from Web-based sources; firewall, virus and spyware (security) protection; and checking websites for phishing and fraudulent activities.
Your specification must address each of the 13 items listed in the requirements.
By: { Viktoryia Parris}
AB/MT219: Marketing
DATE 02/11/2013
/
KAPConsultants Marketing Plan
SECTION I. THE BUSINESS
Company Description
Goya is the largest Hispanic-owned food company in the USA. It was founded by Don Prudencio Unanue and his wife in 1936. Goya started in a small town in New York by selling produc ...
Running Head COMPANY ANALYSIS1COMPANY ANALYSIS 7.docxsusanschei
Running Head: COMPANY ANALYSIS 1
COMPANY ANALYSIS 7
Company Description and SWOT Analysis
Q #1
The McDonald Brothers is a NAB firm that provides frozen drinks including desserts, soft drinks, and milkshakes, manufactured from the fresh raw materials from the local farmers. The company can produce its beverages from a mixture of different flavors of fruits.
Q #2
The McDonald Brothers is a firm that supports and encourages lifestyles with by producing tasty and healthy beverages from fresh ingredients. The company’s mission is to enhance diets through the creation of flavorsome beverages that is made up of tasty and healthy raw materials such as milk, fresh fruits, juices, and vegetables. Through making of frozen beverages with nutrients from varieties of ingredients, the company ensures a nourishing and balanced diet for the consumers. The firm is aimed at using ingredients from the local farmers to enhance our social responsibility and also to support the activities of the local farmers. We are also focused on becoming a regionally known firm that capitalizes on the individual and families’ interests by making beverages as per the taste and preferences of the consumers. The company is at startup stage.
Q #3
Trend
The use of non-alcoholic beverages has tremendously increased in the country in the last few decades. This is because the population has shown a lot of concerns about their health. Most of the Americans have turned to be very sensitive to the needs of their health. They are also aware of the dangers of alcohol in the body. The majority of Americans have changed their consumption habits whereby they skip meals, and they only depend on snacks as perfect substitutes. Vigorous campaigns against alcohol have been held across the globe by various organizations, and this has enhanced the production of non-alcoholic beverages due to constant switching demands of the population. The McDonalds drink will, therefore, help the consumers as it is hangover free and the drivers can also drink it and drive. With the above qualities of our beverage, we expect to expand our markets to various regions globally at the rate of 15-18%. We expect to achieve this through market research to increase the qualities as per the customers’ tastes and preferences and also to create awareness about our brands to different potential consumers. The research conducted by Mintel indicates that approximately 56% of Americans consume snacks
The three reasons for choosing the McDonald Brothers (smoothies firm) is because it produces healthy beverages. The other one is because the products can be substituted for snack or milk and the last reason for choosing McDonald's is because the beverage is easy to make and portable. With the simple procedure of making smoothies, if one has the right tool, he can make it anywhere.
Q #4
Strategic position for the beverages
The main goal of the Company is to be the leading producer of non-alcoholic beverages in the ...
2. MISSION STATEMENT
To provide quality Food Products, with superior Service, at competitive pricing to the foodservice industry
in a regional geographic area. To be the low cost producer of service in our market, while maintaining an
acceptable profit structure. To be known as a company, who listens to their customer and fills the need
and desires of the customer, exceeding their expectations. The company will provide a safe and steady
growth environment for their employees and their families.
American Food Distributor is a Florida corporation formed in September 1997. This company operates
with a solid base of business, while continuing to grow using a strategic marketing plan. The company is
privately owned and operated with a strong management team in place. The four members of the Ameri-
can Food Distributor Management team have collectively over 100 years of Foodservice experience.
OPERATIONAL CAPABILITIES
American Food Distributor has two
warehouse facilities.
Main Warehouse:
50,000 square foot facility owned by the
owners of the company and leased at a
very competitive rate.
The building is sectioned approximately as
follows:
4,000 sq ft Office Space
11,000 sq ft Refrigeration
12,000 sq ft Frozen
18,000 sq ft Dry Storage
5,000 sq ft Refrigerated Dock
The building is fully racked and slotted.
Storage Warehouse:
20,000 square foot facility . With a 20
trailer load capacity freezer. The remain-
ing space is dry storage fully racked and
slotted.
American Food Distributor turns inventory 28—30 times per year with operating expenses that run 8%, compared
to16-18% of typical distribution centers in the foodservice industry. We maintain extremely low overhead and do
not have to support a top-heavy corporate environment.
3. Buying Group
American Food Distributor is a member of the UniPro Foodservice, Inc., the nation’s leading foodservice
distribution network. Comprising over 650 shareholder companies, each distributor is independently
owned, marketing the products and services provided by UniPro. With collective sales volume of over
$64 billion, the buying power of UniPro enables its members to receive enhanced purchasing opportuni-
ties, thereby providing better pricing and a vast array of products to their customers. UniPro members
service accounts in all segments of the foodservice industry, including independent and multi-unit res-
taurants, healthcare facilities, schools, and other mass-feeding operations.
American Food Distributor is a broad line distributor with a diverse customer base.
American Food Distributor took home the distributor of year award for HoneyBaked
Ham in 2014! AFD was also awarded best customer service of the year by TCBY in
2010.
Type of Customers Serviced:
National Chains Regional Chains
Health Care Family Restaurants
Deli’s White Table Cloth Restaurants
4. Quality Branded Items:
American Food Distributor takes pride in carrying quality brands at prices lower
than our Competitors.
5. Internal Operation
American Food Distributor employs all people working for the company. The company operates a
Drug Free Workplace and has a complete safety program in place, which is State approved. The
company currently employs approximately 100 people in all areas of the operations including the
owners and managers. American Foods has invested in a 401K plan for its employees as well as a
profit sharing plan.
Computer System/Technology
ALPHA based system with industry specific software from National Distributor Systems. This software
is a fully integrated system, from sales and inventory, to payable, receivables, and all financials, includ-
ing payroll. The system allows for proper costing of inventory and has a sophisticated picking system
utilizing pallet loading. A TCP/IP interface is in place to allow easy integration, or interface, to outside
technology products for order entry. American Food Distributors has two separate T-1 circuits, one for
voice and one for data, with a high speed RoadRunner backup connection. The building is wired for
high speed WEB access.
All outside sale representatives are equipped with laptop computers and use wireless technology to
place orders (reserved order entry), review accounts receivable, and confirm inventory, all in real time!
American Food Distributors has integrated EFoods USA, Inc. as the preferred web based order entry
solution and is capable of maintaining multiple order entry platforms where customer volume supports
the investment.
Customer Service Manager—Tracy Budzilek
6. Quality Controls
HACCP Approved quality controls
24 Hour Cooler & Freezer Monitoring Temperature control
3rd Party Alarm Monitoring by DEVCON
Receiving Monitored with Laser Thermometer
Warehouse Food Safety & Quality Analysis Audit
7. Bill Loiacano—is the majority owner with over 48 years
of foodservice distribution experience. He has started,
from scratch, two previous foodservice distribution com-
panies achieving excellent documented results.
Strengths include all areas of finance, customer relations,
and purchasing, with a specialty in fresh produce. A
hands on owner with the knowledge and proven ability to
lead the company to continued success.
Senior Management Profiles
William Loiacano
In addition to personal business ownership he has served as a member of the board of directors of a
publicly held company. He has also held the position of General Manager, opening a new distribution
center for a national company, selling and transporting produce. Bill has also received several com-
munity business awards and his personal interests include golf, fishing, as well as being a qualified
airplane pilot. He is married with four children and graduated from Saginaw Business Institute.
Dean Loiacano— is a 3rd generation owner with
over 29 years of experience in food service distribu-
tion. Including having grown up in the business,
working summers and school breaks. Areas of ex-
pertise include operations, purchasing, sales, and
marketing. Additional experience incudes positions
of responsibility with other foodservice distribution
companies, including Director of Operations, Senior
Buyer, and personally handle selected customers
from large accounts to regional chains. Personal
interests include golf, football, and water sports. He
is married, with 3 children, and graduated from the
University of South Florida.
Dean Loiacano
8. Joe Loiacano—is also a 3rd generation owner with over
29 years experience in the foodservice distribution, includ-
ing having grown up in the business, working summers
and school breaks. Areas of expertise include purchasing
with a specialty in produce, warehouse management,
transportation, sales, and customer service.
Experience also includes a position as a chef at a major
Florida resort. He has also held positions of responsibility
for two other foodservice distribution companies, including
director of produce operations and operations manager,
while continuing to personally handle selected customers,
including regional and national chain accounts. Personal
interests include football, hockey, and golf. He is married
with three children and achieved a Business Management
Degree from Delta College, Saginaw Michigan.
Joseph Loiacano
Brett Frank—joined American Food Distributor in
March 2001 and was promoted to President in July of
2001. Brett began his foodservice career in 1984
working in the M.I.S. department for a large regional
foodservice and retail grocery distribution company in
Texas. After college Brett held multiple senior level
positions in finance, systems development, and audit,
as well as branch operations with several of the major
foodservice companies where he specialized in work-
ing with distribution centers that required help with pro-
cess re-engineering. In 1997 he moved into Branch
Management and worked with several under-
performing distribution centers before joining a startup
company creating cutting edge WEB based solutions
exclusively for the foodservice distributor and the food-
service supply chain.
Brett holds an Accounting degree from Texas Wesley-
an College, Fort Worth, Texas and has extensive ex-
perience in distribution center turnarounds, merchan-
dising management, operations management, and
maximizing distribution center performance.
Brett Frank
9. Transportation
Fleet- American Foods operated up to 24 Freight
Liner delivery vehicles. These Great Dane Trailers
range in size from 36’ to 53’ with 3 temperature
zones. Equipped with Shadow Tracker Live GPS
tracking with LED lights inside the trailers.
Insulated with 4” Ice Cream insulation and 3
delivery doors with 2 ramps. American Foods is
going GREEN with a Fuel Efficient Fleet. EPA
Certified Clean Idle 2013—2014 Models.
Drivers- All American Food Distributors drivers
are equipped with 2-way communication that
permits immediate access to the driver while
on a delivery route as well as driver communi-
cation back to the warehouse for any customer
issues or concerns.
10. Product Lines Carried
American Food Distributors is a full line company:
Fresh Produce Cheeses Canned Goods
Meat—Fresh & Frozen Beverages Candy
Chemicals Paper Disposables
Dairy Products Frozen Foods Deli Products
CURRENT CUSTOMER REFERENCES ARE AVAILABLE AND PROUDLY SHARED!
Operations Philosophy
American Food Distributors delivers to customers 6 days a week, accepting orders for the
next day delivery until 4PM. AFD is capable of delivering on a 7 day schedule and can deliver
24 hours per day using key drops.
Resources
Multiple Operator Programs
Juice Program
Coffee Program
Hygiene Program
Towel & Tissue Program w/dispensers
Box Beef Program
Food Safety Training
Menu Design
Special Dietary Menu Assistance
Ad Design
Seasonal Flyer Specials
11. American Food Distributors can provide custom decals for trailers for customers providing
multi-year contracts and flexible delivery schedules where the route can be dedicated to
the customers’ concept.