The document discusses the different phases a customer goes through when interacting with a company - awareness, evaluation, purchase, delivery, and after-sales support. It also discusses different purchase distribution channels companies can use like wholesalers, own stores, resellers, and websites. The key channels to consider for each customer interaction phase are raised.
Social Selling Presentation - SMS Summit Chicago 2014Set2Close
This presentation discusses the current state of b2b sale and how marketing teams need to change the way they support the sales team. They need to become "sellarketers". - Julio Viskovich
Social Selling Presentation - SMS Summit Chicago 2014Set2Close
This presentation discusses the current state of b2b sale and how marketing teams need to change the way they support the sales team. They need to become "sellarketers". - Julio Viskovich
How To Tie Your Advocacy Program To Retention Rate
with Danielle Camara Sr. Manager, Customer Marketing and Katie Pope, Customer Marketing Specialist at Marketo
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Remarketing can be a great and ROI efficient strategy to increase your online profit. And at the same time, it can be also be a source of frustration for your targeted audience, if it's not done right. In this presentation, we will share some do's & don'ts, valuable insights & rock solid customer cases.
Drivedigital: What is Affiliate Marketing?drive digital
Affiliate Marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Agi is a web design and web application development company based in India. We deal with Web Site Designing, Website Maintenance, Web Application Development, Search Engine Optimization (SEO), Digital Marketing and manymore.With the help of efficient and dynamic team of experienced professionals. Our vision and mission is to deliver appreciable value to our customers, partners,employees and also to the society.
2017 State of the Industry: Consumer Trends in Product Registration - RegistriaRegistria
How does product registration increase post-purchase customer engagement and drive new revenue? In this webinar hosted by GWSCA, Registria shares insights from its 2017 State of the Industry Report, featuring in-depth research based on data from 100+ global brands.
View the webinar video here: http://ow.ly/8ZPB30cwIMi
SESSION HIGHLIGHTS:
• What’s the number one reason customer register their products?
• Who is most likely to register products (you may be surprised!)
• Which customers prefer email, chat or SMS for post-purchase communication?
Pinney Platform Solutions bridge the gaps that keep organizations and individuals from effectively and efficiently offering insurance products— no matter what level of experience they may have.
With our Solutions, you gain:
* Unparalleled carrier access forms and processes
* Expertise without cost or additional staff
* Access to simplified insurance
Learn more at http://pinneyplatforms.com/
This is the partnership proposition canvas v0.4: a plugin tool to the business model canvas, for better conversations on your partnerships .
This has recently been updated a new, more user friendly format called the partnership canvas.
Check it out here:
http://valuechaingeneration.com/2014/10/17/the-partnership-canvas/
How To Tie Your Advocacy Program To Retention Rate
with Danielle Camara Sr. Manager, Customer Marketing and Katie Pope, Customer Marketing Specialist at Marketo
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Remarketing can be a great and ROI efficient strategy to increase your online profit. And at the same time, it can be also be a source of frustration for your targeted audience, if it's not done right. In this presentation, we will share some do's & don'ts, valuable insights & rock solid customer cases.
Drivedigital: What is Affiliate Marketing?drive digital
Affiliate Marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Agi is a web design and web application development company based in India. We deal with Web Site Designing, Website Maintenance, Web Application Development, Search Engine Optimization (SEO), Digital Marketing and manymore.With the help of efficient and dynamic team of experienced professionals. Our vision and mission is to deliver appreciable value to our customers, partners,employees and also to the society.
2017 State of the Industry: Consumer Trends in Product Registration - RegistriaRegistria
How does product registration increase post-purchase customer engagement and drive new revenue? In this webinar hosted by GWSCA, Registria shares insights from its 2017 State of the Industry Report, featuring in-depth research based on data from 100+ global brands.
View the webinar video here: http://ow.ly/8ZPB30cwIMi
SESSION HIGHLIGHTS:
• What’s the number one reason customer register their products?
• Who is most likely to register products (you may be surprised!)
• Which customers prefer email, chat or SMS for post-purchase communication?
Pinney Platform Solutions bridge the gaps that keep organizations and individuals from effectively and efficiently offering insurance products— no matter what level of experience they may have.
With our Solutions, you gain:
* Unparalleled carrier access forms and processes
* Expertise without cost or additional staff
* Access to simplified insurance
Learn more at http://pinneyplatforms.com/
This is the partnership proposition canvas v0.4: a plugin tool to the business model canvas, for better conversations on your partnerships .
This has recently been updated a new, more user friendly format called the partnership canvas.
Check it out here:
http://valuechaingeneration.com/2014/10/17/the-partnership-canvas/
Taller con los alumnos de 1º del Grado en Derecho de la Universidad de Deusto en el marco de la Semana Deusto Emprende de 2014 http://deustoemprende.deusto.es/
Learning Space Service Design - ELI2012Elliot Felix
Presentation on Learning Space Service Design at EDUCAUSE Learning Initiative 2012 Annual Meeting. Makes the case for a shift in mindset in the design, operations, and assessment of spaces to integrate services. Then, provides an overview of the process and tools to do so.
One-day seminar on Customer Acquisition for startups using web marketing, online lead generation and outbound lead generation. Covers Customer Development, Value Proposition, Product Market fit, website design, content marketing, search engine optimization, pay-per-click advertising, email marketing, social media marketing, sales prospecting and lead generation
Module 3.1 - Sales and pipeline managementszpinter
Module 3.1 - Sales and pipeline management
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
The presentation has an introduction to the fundamental concepts of digital marketing. Immaterial of the tools or techniques used for digital marketing, the concepts presented will help marketers make their marketing effective and efficient.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
Establishing An Online Presence - Coonamble Shire CouncilAndrew Cavallaro
The following presentation was delivered to businesses within the Coonamble Shire Council region in October 2016. Topics covered included:
- Planning for an online store
- Marketing an e-commerce store
- How to ensure you choose a platform that will best suit your needs
- Defining your target market and understanding what they want from a website
- Understanding the importance of online analytics
MAITRIX_Digital Marketing Technical Work Strategy Plan.pptxMaitrix Infotech
We are very confident that I am successfully promoting your products and services on the internet market and social media sites to increase your brand value and increase business sales. Because we are currently working with many clients and their business is very well developed, results are coming by targeting keywords through Google search engine, social media sites.
If you are interested then give us a chance, we will send you our Technical Work Activities Plan, and our work plan includes both Search Engine Marketing and Social Media Optimization services.
It would be great if you will provide us with your website URL and target locations, So that we can analyze and then send your Initial Analysis report.
What can we do for your Website?
1. Build your Brand Name on the Internet Market and Social Media Market.
2. Increase your Business Sale up to 70% from your target locations
3. Increase your website speed on GTMetrix.
4. Removed negative complaints and reviews from Google.
5. Change the Meta tag & Meta description as per Google new updated Guidelines.
6. Delete the bad links/duplicate scripts from your website.
7. Fix the technical errors on your website and check canonical URL’s errors.
8. Building more Backlinks.
9. Designs creative’s for post on social media and writes unique contents for Blog and Article posting.
If you’re interested, then let us know your convenience time for the call to describe our technical work plan and then start work.
Presentation for NISP at Coleraine Enterprise Agency on Digital Marketing for Startups. Introduction on how to use web marketing for customer acquisition.
Why sales funnel is important in affiliate marketingIlesanmiDare
"Affiliate Marketing Mastery: Building Profitable Sales Funnels"
Are you ready to unlock the secrets of affiliate marketing success? Discover the power of sales funnels and take your affiliate marketing efforts to the next level with this comprehensive ebook.
In "Affiliate Marketing Mastery: Building Profitable Sales Funnels," you will gain a deep understanding of how sales funnels can revolutionize your affiliate marketing business. Learn the art of capturing leads, nurturing relationships, and converting prospects into loyal customers.
This ebook takes you on a step-by-step journey, starting with the fundamentals of affiliate marketing and gradually delving into the intricacies of sales funnel design. Explore the different stages of a sales funnel, from creating awareness to inspiring action, and discover proven strategies to optimize each stage for maximum results.
Uncover the tools and resources essential for building high-converting sales funnels, including landing page builders, email marketing platforms, analytics tools, and affiliate networks. Master the art of audience targeting, crafting compelling lead magnets, and delivering personalized content to drive engagement and boost conversions.
Overcome common challenges faced in sales funnel optimization, such as low conversion rates and high cart abandonment rates, with practical solutions and expert insights. Gain valuable tips on establishing trust and credibility, implementing effective follow-up strategies, and leveraging social proof to inspire confidence in your audience.
As you progress through this ebook, you'll also discover advanced techniques for scaling and expanding your affiliate marketing business. Learn how to expand your reach, build strategic partnerships, leverage emerging trends, and continuously test and optimize your funnels to achieve sustainable growth.
With a focus on providing practical advice and actionable strategies, "Affiliate Marketing Mastery: Building Profitable Sales Funnels" is your go-to guide for mastering the art of affiliate marketing. Whether you're a beginner or an experienced affiliate marketer, this ebook equips you with the knowledge and tools you need to succeed in the competitive world of affiliate marketing.
Take the first step toward affiliate marketing mastery. Get your copy of "Affiliate Marketing Mastery: Building Profitable Sales Funnels" and unlock the potential of sales funnels to skyrocket your affiliate marketing success today.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. channel & customer relationship phases
1. Awareness. How do we raise awareness about
our company’s products and services?
2. Evaluation. How do we help customers evaluate
our organization’s Value Proposition?
3. Purchase. How do we allow customers to
purchase specific products and services
4. Delivery. How do we deliver a Value Proposition
to customers
5. After sales. Ho do we provide post-purchase
customer support?
3. purchase: distribution channels
• Heineken: wholesale, own bar network,
supermarkets, retail (e.g. gall & gall)
• Apple: own store network, premium
resellers, mobile networks, retail chains,
webshops
• Philips?
• Unilever?
• how about your seasoning sachets?
5. marketing view of channels
• It’s not just about getting the stuff to the
customer
• It’s not just about the volumes
• It’s a part of branding strategy
7. your project
What are your channels for:
Awareness
Evaluation
Purchase
Delivery
After sales
8. relations to value proposition
• through which channel do you deliver the
value proposition?
• through which channel do you
communicate with your customer
segment?