This document provides an overview of a marketing agency called Conceptbakery that specializes in creating "marketing delicacies" through blending various marketing strategies and techniques. The agency was founded in 2002 and has offices in Denver and Cologne. It emphasizes a creative approach that mixes technical expertise with creativity. The document discusses the agency's team, clients, funding, offices, strategy process involving analysis, goals, and positioning, as well as their focus on viral marketing, social media management, online shopping, mobile marketing, and using a cross-media approach.
Een workshop speciaal voor ondernemers die verder willen... in een dag.
Een ander verdienmodel, duidelijkheid over je klanten, welke processen zijn noodzakelijk en welke niet. Allemaal zaken die langs kunnen komen.
El documento contiene varios refranes cortos sobre temas como las acciones versus las palabras, la amistad, el periodismo y el ahorro. Los refranes enfatizan que las acciones hablan más que las palabras, un amigo verdadero es aquel que está en tiempos de necesidad, y que ahorrar pequeñas cantidades puede generar ganancias a largo plazo.
This document describes different physical characteristics for describing people including hair colors like blonde, black and chestnut, facial hair styles such as moustaches and beards, eye colors like blue, brown and green, nose shapes like flat, big or snub, mouth sizes like thick or small, face shapes that can be square, round or oval, facial expressions such as scowling, happy or surprised, builds like obese, well-built or stocky, age groups from teenager to pensioner, and dress styles from well-dressed to badly-dressed.
Elbs unit 1 b491 lesson 11 glasshouse cropsDanielFleet
Greenhouses allow growers to control the environment and grow crops year-round. Key factors that can be controlled include temperature, light, water, nutrients, and air. Heaters, lighting, and ventilation systems regulate these factors. Propagators and heated mats are used to start seeds and cuttings in warmer conditions than outside. Irrigation methods like misting, capillary matting, and seep hoses provide continuous water without over-watering plants.
Elbs unit 1 b491 lesson 13 plants for foodDanielFleet
This document discusses how plants provide food for humans and other organisms. It explains that plants produce glucose through photosynthesis, and their leaves, stems, roots, seeds, and fruits can be eaten. It also describes how plants get nutrients from soil through mineral salts, and how farmers use fertilizers to supplement soil nutrients and increase crop yields. The document outlines how weeds compete with crops for resources, and how farmers use herbicides to control weeds. It discusses how pests damage crops, and how farmers use pesticides, though these can harm other organisms and accumulate up food chains. The example of DDT in a lake food chain shows how a toxin concentrated and led to the decline of bird populations.
This document contains the transcript from a presentation on UX in South Africa. It discusses:
1) The current state of UX in South Africa, with some organizations not understanding user needs or how to handle complexity.
2) How companies that use design strategically grow faster, and the need for growth in South Africa.
3) How the 684 attendees can help drive positive change through understanding what UX is and what needs to change.
4) Various aspects of UX like vision, strategy, interaction design and more. It emphasizes the importance of user research, prototyping and getting products in front of users.
Een workshop speciaal voor ondernemers die verder willen... in een dag.
Een ander verdienmodel, duidelijkheid over je klanten, welke processen zijn noodzakelijk en welke niet. Allemaal zaken die langs kunnen komen.
El documento contiene varios refranes cortos sobre temas como las acciones versus las palabras, la amistad, el periodismo y el ahorro. Los refranes enfatizan que las acciones hablan más que las palabras, un amigo verdadero es aquel que está en tiempos de necesidad, y que ahorrar pequeñas cantidades puede generar ganancias a largo plazo.
This document describes different physical characteristics for describing people including hair colors like blonde, black and chestnut, facial hair styles such as moustaches and beards, eye colors like blue, brown and green, nose shapes like flat, big or snub, mouth sizes like thick or small, face shapes that can be square, round or oval, facial expressions such as scowling, happy or surprised, builds like obese, well-built or stocky, age groups from teenager to pensioner, and dress styles from well-dressed to badly-dressed.
Elbs unit 1 b491 lesson 11 glasshouse cropsDanielFleet
Greenhouses allow growers to control the environment and grow crops year-round. Key factors that can be controlled include temperature, light, water, nutrients, and air. Heaters, lighting, and ventilation systems regulate these factors. Propagators and heated mats are used to start seeds and cuttings in warmer conditions than outside. Irrigation methods like misting, capillary matting, and seep hoses provide continuous water without over-watering plants.
Elbs unit 1 b491 lesson 13 plants for foodDanielFleet
This document discusses how plants provide food for humans and other organisms. It explains that plants produce glucose through photosynthesis, and their leaves, stems, roots, seeds, and fruits can be eaten. It also describes how plants get nutrients from soil through mineral salts, and how farmers use fertilizers to supplement soil nutrients and increase crop yields. The document outlines how weeds compete with crops for resources, and how farmers use herbicides to control weeds. It discusses how pests damage crops, and how farmers use pesticides, though these can harm other organisms and accumulate up food chains. The example of DDT in a lake food chain shows how a toxin concentrated and led to the decline of bird populations.
This document contains the transcript from a presentation on UX in South Africa. It discusses:
1) The current state of UX in South Africa, with some organizations not understanding user needs or how to handle complexity.
2) How companies that use design strategically grow faster, and the need for growth in South Africa.
3) How the 684 attendees can help drive positive change through understanding what UX is and what needs to change.
4) Various aspects of UX like vision, strategy, interaction design and more. It emphasizes the importance of user research, prototyping and getting products in front of users.
This agency provides a wide range of design, marketing, and development services including branding, product design, UI/UX design, digital campaigns, photography, and app development. They have helped both early-stage and established companies transform their products and brands. Their process involves research, strategy, prototyping, testing, and execution to deliver customized solutions that meet clients' needs.
Weekend Web Workshop
Simple, visual, interactive and fun user experience workshops to help you get digital.
What your get in this workshop:
- What is User Driven Design?
How to incorporate Brand Strategy into User Experience
How to Prioritize Website Features
How to Create Site Maps and Wireframes
Why should I attend?
- If you are looking to get a job in the digital space
- If you are a start up looking to “get it right”
- If you are looking to advance your career
- If you are a print designer and are curios what “the fuss is all about”
For more information and a schedule of the two days please visit:
Groopskool.net or contact us at skool@thegroop.net
The document outlines 10 trends in social commerce: 1) C22C replaces B2B and B2C models, 2) "Storytizing" will replace advertising, 3) Forensic analytics requires thinking like detectives, 4) New models from outside comfort zones offer competitive advantages, 5) Becoming a top publisher and talent agent in one's industry, 6) Commerce occurring wherever convenient, 7) Customer service becoming a social commerce profit center, 8) Paid media becoming a supporting actor to earned media, 9) Cyber security becoming a new priority, and 10) Creating a "new brain" to become the smartest in one's ecosystem. The presentation was given by Aaron Strout of W2O Group on
Why WordPress is suitable for non-profits & community organisations. Methods and techniques for creating digital projects for non-profits & community organisations using the WordPress platform
A Developer’s Guide to Interaction and Interface DesignHoltstrom
This document provides an agenda for a developer's guide on interaction and interface design. The agenda includes 3 sections that will cover principles of understanding the audience, visual design, forms and input, constraints, and getting designs right. Between each section, there will be exercises for participants to apply the principles. The goal is to expose developers to new ideas around user experience design in order to build better software.
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Zipipop Freud
This document provides guidance on using social media successfully. It discusses the importance of having the right attitude and clear goals. Content is key, and the document outlines a model for creating proactive, latent, and reactive content. It also emphasizes the need to understand one's target audiences and changing perceptions through strategic, valuable content shared at the right time and place. Telling stories through social media can communicate an organization's values and build influence. Metrics should track whether content achieves strategic goals of changing perceptions.
The document discusses influencer marketing solutions that can help brands address challenges arising from the COVID-19 pandemic. It outlines strategies such as using influencers to create engaging content when productions are cancelled, hosting virtual brand events, diversifying communications across multiple channels to gain reach, tailoring messaging to be relevant and empathetic, and thinking globally but acting locally through hyperlocal influencers. Influencers are positioned as a way to build brand awareness and momentum for the future during an uncertain time.
Rapid growth | 10 Challenges and OpportunitiesNick Caldwell
10 Challenges and Opportunities for rapidly growing product / engineering organizations. Topics include roles and responsibilities, reorganization, people, culture, diversity, execution at scale, ambition, and more. By Nick Caldwell, VP of Engineering at Reddit
Slides from the masterclass "Relevant forever" at the Museums and the Web conference in Florence Italy, about using musiness model innovation and the Social Engagement Tool for funs- and fanraising in order to make your organisation sustainable, together with your stakeholders, friends, peers and volunteers
This document provides a step-by-step guide for developing a basic plan for fan engagement and associated revenue models. It outlines 5 steps: 1) understanding the business, 2) understanding organizational identity and brand values, 3) personifying the identity, 4) understanding assets, activities, relationships and distribution channels, and 5) finding influencers to follow and involve via social media. Following these steps will lead to a more sustainable organization. The document then provides an introduction and schedule for a workshop on making heritage organizations relevant forever through fan engagement and developing business models and sustainability plans.
Accelerating international growth with perfectly tuned communications| Ed Fie...Enterprise Ireland
The document discusses developing perfectly tuned communications to accelerate international growth. It outlines a 9-stage process to rethink an organization's branding and communications, including establishing brand foundations like personality, purpose and positioning. Key stages involve reworking identity and visual style, creating compelling copy and images, building a customer-centric website, and developing sales materials. The goal is to engage prospects and drive sales through clear, simple messaging aligned with audiences' needs.
This document provides an overview of strategies for developing an effective digital signage playbook. It discusses developing a strategic plan that includes defining goals, objectives, target audiences, and action plans. It emphasizes creating relevant content and considering the timing of messages. Various engagement tactics are also outlined, such as using customer testimonials, direct response marketing, entertaining content, and special greetings. The overall aim is to guide readers in creating compelling visual communications that enhance their digital signage investment.
A Creative Approach to Communicating at a Creative Companyk_draper
Karen Draper and Emily Shem-Tov presented at Internet Librarian 2008 on marketing and communications methods used to spread knowledge of the Information Resource Group\'s services at Adobe.
Smart headphones for smarter focus habitsWAVELANKA
Smart Headphones for Smarter Focus Habits
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
This is the average time individuals spend actively getting tasks done during a standard work day. And every time we lose focus, it takes an average of 11 minutes to regain it!
This document contains an internal training course on defining a company's purpose, vision, mission and values. It provides examples from successful companies like Apple, Adidas, and Netflix. It also discusses what went wrong with companies like Blockbuster, Kodak, and Yahoo by failing to adapt their purpose and strategy to changes in technology and customer needs. The document emphasizes the importance of having clear and consistent fundamentals defined to guide a company, and revisiting these regularly to ensure they still apply in a changing business environment.
The document discusses transmedia storytelling as a way for brands to generate interest in their products and services. It defines transmedia storytelling as stories that unfold across multiple media platforms with each platform making a distinctive contribution. The document then provides examples of brands like Lego that have successfully used transmedia storytelling through developing characters and narratives that engage consumers across different media. It also outlines some of the challenges of using transmedia storytelling for brands, such as the perceived costs and complexity of execution, before concluding with recommendations around focusing on developing franchises rather than one-off campaigns and prioritizing the user experience.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
This agency provides a wide range of design, marketing, and development services including branding, product design, UI/UX design, digital campaigns, photography, and app development. They have helped both early-stage and established companies transform their products and brands. Their process involves research, strategy, prototyping, testing, and execution to deliver customized solutions that meet clients' needs.
Weekend Web Workshop
Simple, visual, interactive and fun user experience workshops to help you get digital.
What your get in this workshop:
- What is User Driven Design?
How to incorporate Brand Strategy into User Experience
How to Prioritize Website Features
How to Create Site Maps and Wireframes
Why should I attend?
- If you are looking to get a job in the digital space
- If you are a start up looking to “get it right”
- If you are looking to advance your career
- If you are a print designer and are curios what “the fuss is all about”
For more information and a schedule of the two days please visit:
Groopskool.net or contact us at skool@thegroop.net
The document outlines 10 trends in social commerce: 1) C22C replaces B2B and B2C models, 2) "Storytizing" will replace advertising, 3) Forensic analytics requires thinking like detectives, 4) New models from outside comfort zones offer competitive advantages, 5) Becoming a top publisher and talent agent in one's industry, 6) Commerce occurring wherever convenient, 7) Customer service becoming a social commerce profit center, 8) Paid media becoming a supporting actor to earned media, 9) Cyber security becoming a new priority, and 10) Creating a "new brain" to become the smartest in one's ecosystem. The presentation was given by Aaron Strout of W2O Group on
Why WordPress is suitable for non-profits & community organisations. Methods and techniques for creating digital projects for non-profits & community organisations using the WordPress platform
A Developer’s Guide to Interaction and Interface DesignHoltstrom
This document provides an agenda for a developer's guide on interaction and interface design. The agenda includes 3 sections that will cover principles of understanding the audience, visual design, forms and input, constraints, and getting designs right. Between each section, there will be exercises for participants to apply the principles. The goal is to expose developers to new ideas around user experience design in order to build better software.
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Zipipop Freud
This document provides guidance on using social media successfully. It discusses the importance of having the right attitude and clear goals. Content is key, and the document outlines a model for creating proactive, latent, and reactive content. It also emphasizes the need to understand one's target audiences and changing perceptions through strategic, valuable content shared at the right time and place. Telling stories through social media can communicate an organization's values and build influence. Metrics should track whether content achieves strategic goals of changing perceptions.
The document discusses influencer marketing solutions that can help brands address challenges arising from the COVID-19 pandemic. It outlines strategies such as using influencers to create engaging content when productions are cancelled, hosting virtual brand events, diversifying communications across multiple channels to gain reach, tailoring messaging to be relevant and empathetic, and thinking globally but acting locally through hyperlocal influencers. Influencers are positioned as a way to build brand awareness and momentum for the future during an uncertain time.
Rapid growth | 10 Challenges and OpportunitiesNick Caldwell
10 Challenges and Opportunities for rapidly growing product / engineering organizations. Topics include roles and responsibilities, reorganization, people, culture, diversity, execution at scale, ambition, and more. By Nick Caldwell, VP of Engineering at Reddit
Slides from the masterclass "Relevant forever" at the Museums and the Web conference in Florence Italy, about using musiness model innovation and the Social Engagement Tool for funs- and fanraising in order to make your organisation sustainable, together with your stakeholders, friends, peers and volunteers
This document provides a step-by-step guide for developing a basic plan for fan engagement and associated revenue models. It outlines 5 steps: 1) understanding the business, 2) understanding organizational identity and brand values, 3) personifying the identity, 4) understanding assets, activities, relationships and distribution channels, and 5) finding influencers to follow and involve via social media. Following these steps will lead to a more sustainable organization. The document then provides an introduction and schedule for a workshop on making heritage organizations relevant forever through fan engagement and developing business models and sustainability plans.
Accelerating international growth with perfectly tuned communications| Ed Fie...Enterprise Ireland
The document discusses developing perfectly tuned communications to accelerate international growth. It outlines a 9-stage process to rethink an organization's branding and communications, including establishing brand foundations like personality, purpose and positioning. Key stages involve reworking identity and visual style, creating compelling copy and images, building a customer-centric website, and developing sales materials. The goal is to engage prospects and drive sales through clear, simple messaging aligned with audiences' needs.
This document provides an overview of strategies for developing an effective digital signage playbook. It discusses developing a strategic plan that includes defining goals, objectives, target audiences, and action plans. It emphasizes creating relevant content and considering the timing of messages. Various engagement tactics are also outlined, such as using customer testimonials, direct response marketing, entertaining content, and special greetings. The overall aim is to guide readers in creating compelling visual communications that enhance their digital signage investment.
A Creative Approach to Communicating at a Creative Companyk_draper
Karen Draper and Emily Shem-Tov presented at Internet Librarian 2008 on marketing and communications methods used to spread knowledge of the Information Resource Group\'s services at Adobe.
Smart headphones for smarter focus habitsWAVELANKA
Smart Headphones for Smarter Focus Habits
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
This is the average time individuals spend actively getting tasks done during a standard work day. And every time we lose focus, it takes an average of 11 minutes to regain it!
This document contains an internal training course on defining a company's purpose, vision, mission and values. It provides examples from successful companies like Apple, Adidas, and Netflix. It also discusses what went wrong with companies like Blockbuster, Kodak, and Yahoo by failing to adapt their purpose and strategy to changes in technology and customer needs. The document emphasizes the importance of having clear and consistent fundamentals defined to guide a company, and revisiting these regularly to ensure they still apply in a changing business environment.
The document discusses transmedia storytelling as a way for brands to generate interest in their products and services. It defines transmedia storytelling as stories that unfold across multiple media platforms with each platform making a distinctive contribution. The document then provides examples of brands like Lego that have successfully used transmedia storytelling through developing characters and narratives that engage consumers across different media. It also outlines some of the challenges of using transmedia storytelling for brands, such as the perceived costs and complexity of execution, before concluding with recommendations around focusing on developing franchises rather than one-off campaigns and prioritizing the user experience.
Similar to Conceptbakery - Agency Introduction (extended version) (20)
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
2. 1. Form a versatile team by mixing creative guerilla
thinkers with writers, word-of-mouth specialists,
designers, programming experts and other talents.
2. Take the latest trends and ideas from around the world
and blend them together until something new and unique
emerges.
3. Carefully add many years of experience in walking the
walk, not just talking the talk, until a solid strategy dough
forms.
4. This is the foundation for ideas mixed until a concept
turns into a campaign and a story develops into a
conversation topic that stays in people’s minds.
5. Finally, our enthusiastic bakers push this into the
oven and serve up a true marketing delicacy with lots of
passion and fun.
Our Recipe 2
3. Founded: September 2002
Location: Denver (USA) / Cologne (Germany)
Specialty: creativity + technical know-how = marketing
delicacies
Team: 18 (and counting) in-house + ~10 freelancers +
worldwide contractor network
Legal Status: LLC (USA) / GmbH & Co. KG (Germany)
Ownership: Felix Holzapfel and Klaus Holzapfel
Management: Felix Holzapfel (Germany) / Klaus
Holzapfel (USA)
First large Client: Early 2003 (E-Plus, German
telecommunications provider, building an online and
mobile community, guerilla marketing on the web and
mobile)
Funding: Completely self-funded, no external investors,
loans, etc.
In Zahlen 3
4. Our bakeries are both located in unassuming places.
You’ll find us in the always-bustling Cologne, Germany,
as well as the residential oasis of Westminster, CO,
USA, in the green and outdoorsy world between Denver
& Boulder.
All the things we need to inspire us are right at our
doorsteps. We would never bother with the monotony of
cubicles.
Our offices are perfect settings to brainstorm and develop
only the finest marketing delicacies.
Sounds interesting? Why don’t you swing by and pay us a
visit? Coffee, tea and friendly faces, plus maybe some
freshly baked cookies, will await you :)
Bakeries
4
6. EVERYTHING FROM ONE SOURCE
As master bakers at a full-service social media agency,
we only use the finest ingredients. Some of them are
known to bakers at any level, but others are of more
exotic nature.
We know how to blend the perfect mix of ingredients at
the right time and place, bake it to perfection and serve it
fresh, just out of the oven. Our recipe box includes some
classics, common basics and our own original creations.
We use them for clients, and ourselves.
Of course we also offer our ingredients separately. But
you only get tasty baked goodies by combining them
together.
Ingredients 6
8. OUR LITTLE HELPERS
The best ingredients are fairly useless if the right tools are
missing or someone doesn't know how to properly use
them. Only countless experiments and hard training will
teach someone to not only use but master the tools at
their fingertips.
Developing and discovering newly available tools early
ensures conceptbakery produces delicious baked goods
that turns heads whenever they’re presented to the
public.
Many times, we’re able to answer questions that haven't
even been asked and provide solutions to problems you
aren't even aware of yet.
As a cross-Atlantic marketing agency, we constantly
implement the latest trends and techniques for a global
audience. The world of Facebook, YouTube, Twitter,
Foursquare, Blogs, etc. is changing daily and we make
sure our clients are able to use all these playgrounds to
their fullest potential.
Ultimately, we provide our clients with a custom recipe
Tools
developed exclusively for them.
8
9. THE DRAWER
You can’t bake without your special drawer of tools, and
you can't communicate professionally without social
media. This is the area where the techniques of our daily
work are being stored.
Need more information? We could bombard you with
countless statistics in order to raise your appetite for
social media. But in this technologically-based world,
those numbers change too fast to be relevant for very
long.
However, the underlying message is the same: humans
love to communicate with each other. While that's not a
new phenomenon, the new technology for today's
conversation is the main game changer. It has and is still
evolving at a speed that is stunning even the leading
futurists of our times. With our help, you won't just keep
up. You'll be at the forefront of the movement.
Social Web 9
10. EASY, EASY, EASY...
Our Facebook CMS Lite is tailored for smaller businesses
and Facebook Pages.
• Setup of a landing page, including a fan and no-fan
section
• Selection of templates and switching text and
background colors (custom layouts available at
additional cost)
• Use of pre-built modules (sweepstakes, polls, image
galleries, RSS feeds, news ticker, videos, etc.)
• Easy to manage (no programming knowledge
required)
We also use this system for larger organizations. It could
not only just be used for the main brand page, but for all
branches (store or agency networks, franchises, etc.).
The system can guarantee a unified look, updated
product info across all pages, legal stability and more.
CMS Lite 10
11. FOR FACEBOOK PROS
This system is for companies that are looking for a highly
professional, state-of-the-art Facebook Page.
• Setup of a landing page with unlimited sub-pages
• Multi-User System, including rights management
• Use of pre-built modules (sweepstakes, polls, image
galleries, RSS feeds, news ticker, videos, etc.) +
individually programmed modules
• International Facebook Page possible (automatically
displaying language versions)
• Knowledge of other CMS is helpful (no programming
knowledge required)
We will take care of the entire setup. The ongoing
maintenance can then be done by us or our client.
CMS Pro 11
12. TASTY BITES 2 GO
Our shop would not be the same without our little helpers,
aka "apps". They make our job easier and are fun to work
with. A far cry from uniform-shaped cookie cutters, they
provide discussion material and are tailor-made for
special purposes.
Apps can be tailored to the flavor and the requirements of
a select target audience or can be build for a to have wide
spread appeal. The look and feel as well as the
functionality of an app will always be unique.
Apps are special tasty bites, for us and our clients.
Apps & Co. 12
14. ASKING THE RIGHT QUESTIONS...
We start by deciding what we’re doing and who we’re
serving. Are we baking bread, rolls, pies or cookies? For
whom? Who is doing what? Where and when are the
goods going to be served?
People shouldn’t just eat and leave, they should want to
talk about what their experience was like. What needs to
be done for the finished product to be perceived as
something special and memorable? How do you hook
your audience so they tell their friends about their
experience?
We can never forget who is always the center of all of our
efforts: people, consumers, clients, employees, and the
needs of all of those. One key success factor is to keep it
simple (let’s skip the stupid) rather than to complicate
them.
Strategy 14
15. SOCIAL WEB MONITORING & CONTROLLING
How is a company, product or service being perceived by
our clients' consumers or customers? What’re the
benefits? How about the weaknesses? What does the
overall market situation look like? What's the existing
conversation like? These are just some of the questions
we explore during this process.
We use various social web monitoring tools to gather
information from a wide range of sources. They help us
learn what’s being discussed, when, where and by whom.
This process serves us in three ways:
1. Creating a pool of data as a foundation to develop an
effective strategy.
2. Acts as a before and after study so we can gauge how
many people nibbled at our goodies and occurred
because of that.
3. Ongoing control during a campaign.
Analysis 15
16. ROI ON THE SOCIAL WEB
It's a fairly common approach in the social web to heat up
the oven prior to thinking about what to bake. That’s the
wrong way to achieve a goal.
We prefer to clearly define our quantitative and qualitative
goals prior to deciding which goodies will be served:
when, where, by whom and for whom.
This is essential for planning and executing a social
media marketing program and measure its success.
Despite public belief, it’s possible to create social media
campaigns with clearly defined and measured ROI.
Alternative Key Performance Indicators (KPI) are one way
to illustrate the effectiveness of your program. What are
your best options to measure your success? We’ll find
out!
Goals 16
17. SOCIAL MEDIA STORYTELLING
Why should anyone try your tasty goods and not the ones
in the window across the street?
Why should a user show interest with your brand and let
you talk to them?
How do you get your point across within seconds?
To retain and grow an audience, the answer in many
cases is careful targeting and a clear definition of your
position.
We are working with our clients on positioning that
creates appetite. Only a tasty story makes an audience
hungry for more.
Positioning 17
19. OUR WORD-OF-MOUTH-SPECIALS
Viral marketing and WOM aren't just sprinkles on top of
frosting any longer. They’re key ingredients for any
successful project.
A plain marketing message is as uninspiring as an
undecorated cupcake sitting on a counter of intricately-
decorated multi-tier cakes.
You want your customer to see your message, grab their
phone and start a call with "OMG!" or tweet about you,
take a picture, post on Facebook, etc.
We usually refer to our creations as "word-of-mouth
specials". They’re meant to trigger participation and
conversation and are the icing on the cake of our projects.
Note: Our forefathers already used the same ingredients
to spread their word. Interesting stories are always a
successful vehicle to get your point across. We’re merely
adapting this philosophy to our modern communication
landscape.
Viral & WOM 19
21. HAVING THAT PERFECT MIX
The best recipes used to be top-secret and were passed
down from generation to generation within families. Today,
all of these family treasures and more are easily
accessible on the Internet.
Each plan must be uniquely tailored and baked to
perfection with only relevant variables and precise
attention to detail. That’s the difference between novice
and master bakers. If you’re sloppy, you could set the
oven on fire. Your project could become talk of the town in
a completely different way.
There are some pre-mixed products available, such as
our Facebook CMS Lite and Facebook CMS Pro, that
make the job a little easier. But those alone will only lead
you to good results, not great. For great, you’ll need fresh
add-ons created specifically for this product or your
project.
Tip: The sooner you involve your social media agency in
the planning process for your campaigns the better. That
can start as early as product development.
Social Web 21
22. COMMUNITY MANAGEMENT
Once a consumer has developed a taste for your
creations, we recommend to continue reaching out to
them on an ongoing base. This will turn one-time visitors
into regulars.
The management effort of your social media program will
increase with a growing number of daily visitors to your
destinations. That's when it makes sense to use
monitoring tools that aggregate information including
statistics from multiple platforms and make it easier to
work as a team.
What's the impact of a particular post? Who said what to
whom? What is the social media clout of the people you
are talking to? How big and relevant is their network to
you? It is important to measure what works and what
doesn't and to know whom you are talking to.
This is key information in order to satisfy the needs and
requirement of the people you want to communicate with.
Management 22
23. BUILDING REACH THAT MATTERS
Baking an amazing pie is one thing. Making sure that
others know about it and stand in line to savor it is the
other part of your success story. Unlike many others,
we’ve mastered both disciplines.
The initial steps of this process happen in the design and
the making of your pie. It’s important to add some show-
stopping ingredients to ensure you become talk of the
town. We call these word-of-mouth specials.
Afterwards, we set the pie in the window to tempt
passers-by and highlight it with online media to reach
your target audience. Are they male or female? Younger
or older? What are their specific interests? We know how
to maximize marketing and public relations to get you the
maximum benefits with the budget at hand.
Ready to serve your pie? We recommend integrating it
with your website and all your other communication
channels. A smart cross-media strategy avoids any dead
ends and uses the enticing smell of your activities to stir
interest and care for immediate distribution.
Promotion 23
25. ONLINE SHOPPING 2.0
The social web isn’t just the place to spread the word
about your gourmet products. It’s also a way for your
audience to get their hands on it. Selling products ala
online shopping 1.0 is being turned into an stimulating,
interactive 2.0 experience.
This starts with a client’s website. First we analyze the
pre-sales, sales and after-sales processes. Next we
optimize them, using apps and social plugins, etc. to
“socialize” them.
We already did many successful product tests on the
social web for larger brands as well as small businesses.
The result is, always, a very efficient creation of WOM for
brands, products and businesses.
It is relatively easy to integrate an online store into
Facebook. This alone doesn’t do the trick though. We can
help you to create exclusive social-web taste bites that
will benefit you as well as your audience. That’s when
things get yummy - for you and your customers.
sCommerce 25
27. MARKETING 2 GO
conceptbakery has many years of experience with mobile
marketing.
iPhone and iPad, Google Android, location based
services, Facebook Places and Deals, Foursquare and
QR codes are just some possible ingredients. The
behavior of users is dramatically changing and we'll make
sure you have smaller treats which still taste delicious at
any size.
The online presentation of your company can now be
easily accessed through multiple formats.
The mobile world offers us completely new ways to reach
out to users at any time and place. They can become an
active part of your marketing efforts.
We are happy to help you to cautiously blend these new
ingredients into your marketing mix and the processes
attached to it.
Mobile 27
29. MIX IT BABY!
Some people use a fork to eat their pie. Others use a
spoon. Both are equally important target audiences, but
require different methods to get their attention. You don't
want to force your audience to adapt their habits to your
taste bud stimulant.
Some bakers are still using the same few ingredients over
and over again. We don’t believe in limiting ourselves this
way. There are also many ingredients in today’s
marketing mix that are unlike egg whites and yolk: you
can’t just easily separate them from each other.
Cross-media makes sure all single elements subtly form a
mix to stimulate the senses of your audience in whatever
way they prefer.
The results of cross-media done right will always greatly
exceed the effects of a number of standalone marketing
efforts. You audience will remember your delicacies. You
have automatically created appetite for more.
Crossmedia 29
31. CAMPAIGN + GOOD CAUSE = SUCCESS
Baking for a good cause? We can show you how to
increase engagement with your audience, anchor your
message in the heads of your target groups and do some
good all at the same time.
Cause marketing, or corporate responsibility, has been
becoming increasingly important over the last couple of
years. If all your competitors are engaging in it ,you don't
really have to decide if you will try to make a difference.
It’s expected for you to do so. You will need to decide how
you’re going to do it and what your effort should look like.
We have long been engaging in cause marketing
ourselves. We supported a school in India, sponsored
global awareness videos and launched Ubuntu Now, a
501(c)(3) non-profit. Of course, your cause has to be
something you are passionate about. For example, we’re
using the power of World Cup soccer to support child
education and promote gender equality.
Cause Marketing 31
33. GETTING YOUR HANDS DIRTY
Does what you read and see at this site sound good to
you? Wouldn't you rather bake yourself than just nibble at
what we have to offer? Want to learn more about the
recipes and ingredients? How are the goods being
prepared?
Our baking seminars are geared towards beginners as
well as intermediates. We cover the underlying concepts
but emphasize practical training. We'll cover showcases,
talk about our first-hand experience and our daily work.
You will learn to bake your first social web cake. You'll
also analyze the market and the competition, develop
ideas and strategies, work on your own word-of-mouth
specials and develop strategies on how to let others know
about your new, tempting creation.
We’re offering our workshops to interested companies,
groups, small businesses, etc. We’ll also hold seminars at
various professional gatherings, schools and universities.
Want to learn our secret recipes? We’ll be happy to
discuss your needs and design a tailored agenda for you.
Baking Classes 33
36. ROYAL CARIBBEAN INTERNATIONAL
Royal Caribbean is one of the leading providers of cruises
to international destinations.
Tasks: Increasing brand awareness on the social web,
image rejuvenation, reaching out to younger target
groups, creating additional ways of communicating with
existing customers, development of social web design
based on existing CD, as well as planning and execution
of original & interactive marketing activities.
Ingredients: Social web strategy creation, Facebook
Page makeover, apps (photo tool, sweepstakes, image
gallery, etc.), social plugins, YouTube brand channel, web
video production, Twitter profile, Flickr, media buys on
Facebook and YouTube, Word-Of-Mouth-Specials,
ongoing consulting and management of the
communication channels.
Results: Very well-received social web presence, high
rate of interaction with existing and new fans, building and
growing a loyal community, development of the “Seafari”
campaign (named for highlights at sea + adventures of a
safari). Though originally created for the social web,
Seafari’s success earned it growth into a lead campaign
(catalog, print ads, online advertising, etc.). It also
received large volumes of press coverage and resulted in
a happy and ongoing relationship with the client.
36
37. STABILO
German-based writing utensil maker STABILO is the
world’s largest maker of highlighters, as well as pens (for
writing and coloring) and markers for office use.
Tasks: Assisting with the development of an international
social web strategy, web and graphic design based on
existing branding, launching an overall Facebook Page,
as well as individual product Pages, increasing brand
awareness across the board.
Ingredients: Strategy consulting, developing numerous
Facebook Pages (content and design), use of our
Facebook CMS Pro, creating additional modules (e.g. for
running sweepstakes), social plugins, WordPress blog,
social web workshops, YouTube channel, web videos,
Twitter profile, media buys, ongoing consulting and
maintenance of the separate communication channels.
Results: Solid brand evangelist relationships developed
via central international brand page, users greeted in their
native language (on the landing page, the Wall, other
product pages and/or country specific pages), central
strategy and harmonized web presences, well-trained
employees included as part of the strategy development
and solid community management.
37
38. MANGAHELDEN (CARLSEN VERLAG)
Carlsen Verlag is a subsidiary of Danish company
Carlsen Copenhagen. Its division Carlsen Comics is one
of the three biggest comic publishers in Germany, and
was the first to introduce comics to the German market.
Tasks: Creating and executing a social web campaign,
celebrating the 20 year anniversary of manga (Japanese
graphic novels) in Germany, to act as a destination for
existing manga fans and introduce new audiences to the
books.
Ingredients: Setting up a Facebook Page, apps (photo
tool, quiz, sweepstakes), Word-Of-Mouth Specials, media
buys, offline guerilla outreach at cultural conventions,
ongoing management and consulting.
Results: Development of an engaged community,
creating a high interaction rate with users, receiving press
and blog coverage, and gaining another highly satisfied
client planning to expand the original agreement.
By the numbers: The Facebook Page reached 4,000
fans within weeks. Over 5,000 comments were posted by
an active, engaged community during the same period of
time.
38
39. SWR
Public broadcasting company SWR (Südwestrundfunk,
Southwest Broadcasting) is the second-largest television
company in Germany and reaches an estimated audience
of 14.7 million viewers in southwest states.
Tasks: Developing a distribution and interaction strategy
for the social web, as well as analyzing broadcasting
formats, editorial staff, market and competition. Setting up
required infrastructure and reaching new target groups
(digital natives).
Ingredients: Strategy, setup and maintenance of
Facebook Pages, YouTube Brand Channels, and Twitter
channels, social plugins, Word-Of-Mouth-Specials, media
buys, training and workshops, ongoing consulting.
Results: One of the first German Saturday-night
primetime TV shows with live Facebook integration,
creation of numerous, successful social web presences
on various platforms, cross-media concepts tying radio,
events, TV and social web together.
39
40. NIE WIEDER BOHREN AG
Niewiederbohren (German for ‘never drill again’) offers a
uniquely simple, durable but reversible attachment
system. It is quick, clean alternative to drilling for
attaching objects to high-quality surfaces.
Tasks: Planning and running an innovative product
testing in the social web, creating awareness and brand
recognition, reaching new target groups, creating
promotional content (advertisements and attention-
grabbing web videos).
Ingredients: Concept development for running the
product test (including triggers for users to share their
experience on Facebook, blogs and other online
platforms), developing Facebook Page, apps (sourcing
and qualifying testers during the application process),
web video production, social plugins, media buys,
ongoing consulting.
Results: Over 5,000 product testers and over 10,000
fans within weeks, over 10,000 web video views,
successful and highly efficient product test, successful
campaign run on a slim budget. Generated widespread
conversation of the product an, user generated content
incl. photos and new product use ideas.
40
41. KARSTADT
Karstadt is a 130-year-old retail company with 84
department stores, 26 sporting goods stores and an
online shop (www.karstadt.com). The company employs
more than 25,000.
Tasks: General strategy development, creating and
implementing original ideas in order to win new
employees via the social web. We also created a social
media newsroom.
Ingredients: Word-of-Mouth Special KarSTADT (“Stadt”
means city - we cast the company as an urban
destination looking for new citizens). Development of a
microsite and Facebook Page, apps (style check,
sweepstakes, etc.), use of our proprietary Facebook
CMS, social plugins, media buys, blog, training, ongoing
consulting.
Results: The project became one of the most successful
career sites on Facebook within weeks. Resulted in
abundant positive coverage and rejuvenated the brand
image within the target group. Earned an expanded
agreement with the client and inclusion into the list of
showcases at facebook-studio.com.
41
42. CARBONA
Carbona is the oldest household cleaning product
manufacturer in the US.
Tasks: Social media audit, developing of overall strategy
and original ideas to increase overall brand awareness,
social media workshop for entire organization, constant
social web program optimization, management and
consulting.
Ingredients: Setup of social media program StainTalk -
Cleaning Heroes United, Word-Of-Mouth Specials.
Facebook Page, Twitter, Youtube, Flickr channels, apps
(sweepstakes, sample giveaways, etc.), cross-media
promotion, developing and launching an online store,
creating newsletters and press releases, blog networking,
giveaways and other promotions, website redesign,
various microsites, WordPress blog, web videos, social
plugins, cause marketing, product samplings on the social
web, designing product packaging, ongoing management
and consulting.
Results: Building a loyal and active community and
establishing StainTalk as a premier resource for
household cleaning tips. Being invited by mom bloggers
to join their conversations and hosted chats, long-term
relationship with client, expansion of activities into
Canada.
42
43. CELEBRITY CRUISES
Founded by Greece-based Chandris Group, Celebrity
Cruises is well-known as an upscale leader. The 10-ship
line was acquired by Royal Caribbean in 1997 and now
operates as its sister cruise line.
Tasks: After the launch of the first successful Royal
Caribbean project, we were asked to work on increasing
awareness on the social web for Celebrity Cruises. We
opened new communication channels with existing
clients, created a social web design (based on existing
corporate branding) and developed and maintained user
participation campaigns.
Ingredients: Social Web Strategy, optimization of
Facebook Page, apps (photo tool, sweepstakes, image
gallery, etc.), social plugins, YouTube Brand Channel,
Twitter profile, media buys on Facebook and YouTube,
Word-Of-Mouth Specials, covering a ship launch via
livestream on Facebook, ongoing consulting and
management of communication channels.
Results: Successful social web presence, had growth of
4,000 fans within a month, experienced a high rate of
interaction with existing and new fans of the brand,
developed a loyal community. One sweepstakes
promotion required on-the-fly programming adjustments
since the user participation exceeded all expectations.
Resulted in an expanded agreement with the client.
43
44. TÜV RHEINLAND
An internationally recognized symbol for quality and
reliability, TÜV Rheinland stands for Technical
Inspections Organization. The company employs more
than 12,000 people in 360 locations in 62 countries.
Tasks: Development and implementation of a social web
strategy, original marketing concepts and cross-media
concepts for events. Building a car-tuning fan community,
setting up and managing social web accounts, providing
cross-media support for offline events.
Ingredients: Facebook Page, YouTube channel, Flickr,
Twitter, apps (photo tool, sweepstakes, image gallery,
etc.), integration of social web content into tuv.com, social
plugins, custom programming of an interactive car
community, media buys, web videos, Word-Of-Mouth
Specials (e.g. election of tuning minister, car love),
workshops, creating social media guide, ongoing
consulting and management of social web accounts.
Results: TÜV Rheinland’s establishment as a leader in
the social web surprised the tuning fans and other
stakeholders. The program launch and many subsequent
activities generated plenty of positive WOM and media
coverage. The TÜV was one of the first large German
organizations with far reaching social web integration into
their corporate website. Our work with the client is
ongoing and constantly expanded.
44
46. WHY US?
Experience: We are social media pioneers and
trendsetters since 2002.
One-stop shop for the social web: strategy, campaign
development and implementation, management and
consulting.
Passion for our work: We are going the extra mile for all
of our clients, no matter if small business or global brands.
We practice what we offer to our clients ourselves.
Custom solutions: We are able to use our in-house tools
like our Facebook CMS Lite or Pro in order to best match a
clients needs.
Our team: Lots of talent assembled in two potent teams.
We are combining creativity with in-depth know-how of
user behavior and technology.
Of course we would be very pleased if we created some
appetite for more :)
Final Words
46