This document summarizes research on the use of social media by food and beverage small and medium enterprises in Singapore to improve productivity. It finds that while many local F&B merchants have been slow to adopt social media, those with tech-savvy owners who correctly use platforms like Facebook, Twitter, and Instagram have seen benefits. A survey of F&B businesses found 41 had Facebook pages, 12 had Twitter profiles, and 11 had Instagram accounts, but only 11, 4, and 3 respectively were active. A consumer survey found most felt social media was useful for promotions but merchants were slow to respond to feedback. The research identifies opportunities for F&B businesses to better utilize social media.