This document discusses how small businesses can use social media, specifically Twitter and Facebook, for advertising and marketing purposes. It outlines 10 benefits of using Twitter for businesses, such as connecting with customers, getting feedback, branding, promoting deals, and taking advantage of its viral nature. It then lists benefits of using Facebook, like enhancing branding, engaging customers, building reputation, spreading information virally, humanizing the business, and advertising deals. The overall message is that social media provides free and effective marketing for small businesses.