B2b

1. How To Make The Most of Twitter
While for some the constant talk of “trolls” and online bullying on Twitter makes them look
elsewhere for their social media hits, Twitter is still one of the most powerful sources of traffic
and genuine brand creation that there is. Away from the minority of problematic people who
inhabit the same space as you, Twitter is a thriving place where you can easily get involved with
your clients and really improve your interaction and feedback in the long-term.
However, Twitter can be a little difficult to use for commercial purposes, and this means that you
need to fully understand what you are getting yourself into when you first start setup your
account. If you aren’t sure on the best ways to actually make the most of Twitter, you should
consider these simple tips that should keep you on-check along the way;
Use Twitters Main Power
The biggest problem that most people have when using Twitter is actually understanding how to
harness it properly. By providing you with such an open landscape to work with, in that anyone
can come and interact with you, it’s very easy to start getting lost in the opportunities out there.
However, Twitter has quickly established itself as the platform for customer service – it’s where
people go to get answers and make positive or negative comments about businesses.
If you want your business to be receiving what could be a fairly regular source of feedback from
your social media, Twitter is something you really need to use. Understanding that you should be
using it for customer service and building relationships, rather than as a total marketing tool, is
very important to getting the balance right.
Followers Do Not Equal Success
Whilst perception is very important in the online world, it’s not always the most vital thing to
have more followers than your competitors. Over-estimating the importance of the quantity,
rather than the quality, of your followers is going to be lethal to your chances of making social
media work for you. Twitter only opens the very basic doorway to these people – you need to get
them engaging with you, or directly go out and engage with them to turn these new leads into
any real sales.
Therefore, it’s very important to make sure that your followers are provided with quality content
that makes them want to ask you more. You need to be open and easy to get in touch with, also,
for those vital customer service messages that can make or break someone’s support for your
business.
It’s these small touches that people expect today, thanks to the rise of Twitter and other social
media websites, and if you aren’t delivering them you won’t get the most out of Twitter.
A big complaint is that Twitter is “false” today, so being genuine can win clients.