Connected farming utilizes sensors and the cloud to connect various machines and aspects of farming operations. Sensors in tractors and other equipment provide real-time data on factors like field moisture levels and machine locations that is uploaded to the cloud. This cloud connectivity allows for coordination between different machines, such as a planter being notified of a tractor's estimated time of arrival to a field, as well as generation of insights from aggregated farm data to optimize operations. For connectivity to provide value, a company needs to consider how to generate more useful insights than competitors from the same connected systems and data.

1. Connected Farming
Julian Sanchez, PhD

3. there are many ‘THINGS’ in farming

4. those “THINGS” are connected to a “CLOUD”

7. Field moisture is X%,
bring YZZ fertilizer
Ok, I will tell
the planter
my ETA is
5:00pm
I will be at
the north
edge of the
field at
5:00pm

8. Define the connected Halo for your THINGS
$

9. you are closer to
my other tractor,
so fuel it first I am low
on fuel
Can your THINGS generate better insights than your
competitors’ THINGS while connected to the same THINGS?
I am low
on fuel

10. We have to start thinking about B2B
Friendships vs Features
I’m at X Lat, Y
Long
I’m at X
Lat, Y
Long
Thank you, I’ll
log it with all
your input data

11. IoT is BIGso think BIG