Presentation on "Social Media for Business" @ Business Analysts Networking Night organized by IIBA Chapter (Singapore) on April 11, 2013, Singapore. Synopsis: With the wide range of social media present today, organisations are increasingly finding effective ways to adopt them for business use – either externally, with customers, partners or internally with staff. IT projects will no longer just dealing with traditional transactional systems but will over time, incorporate elements of social media and collaboration in them. Far-sighted application vendors such as SalesForce.com realize this and have bought over/developed successful social media tools such as Radian6 and Chatter to incorporate into their business applications. As a business analyst, it is no longer sufficient to know only about traditional transactional systems. There is a need to also understand how business can make use of social media and collaboration in business systems and the impact it has on the work of the business analysts. This talk will provide an overview of business uses of social media and provide some idea of the impact it will have on the work of business analysts.

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© 2013 NUS. The contents contained in this document may not be reproduced in any form or by any means,
without the written permission of ISS, NUS other than for the purpose for which it has been supplied.
Business Use of Social Media
and Impact to BA
April 11, 2013
Yu Chen Kuang
Institute of Systems Science
National University of Singapore

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Video: Reinventing Relationships with
Social Business
http://www.youtube.com/watch?v=DjpIzFDZRyQ

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Why does this matter
to you as a BA?

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So many BAs. How do you stand out from the pack?

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More and more companies will be
embarking on Social Business projects
Source: http://sqmodernmedia.com/why-businesses-need-social-media-infographic/

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There’s an increasing demand for
Business Analyst for Social Media
Source: http://www.qorvis.com/jobs/business-analystsocial-media-analyst

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Market size for Social Business:
$4.6 billion worldwide by 2014
Source: http://blog.getsatisfaction.com/2011/08/01/social-business/

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Business Use of Social Media

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The top 5 social media sites
Source: http://www.go-gulf.com

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Social Media Landscape 2012
Source: http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/

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Social Media Landscape 2012
 Publishing, with
■ blog engines (WordPress, Blogger, Typepad, LiveJournal…)
■ wiki platforms (Wikipedia, Wikia…)
■ lifeblog services (Tumblr, Posterous…)
■ social Q&A (Quora)
 Sharing, with dedicated online services for
■ videos (YouTube, Dailymotion, Vimeo…)
■ pictures (Flickr, Instagram…)
■ links (Delicious, Digg…)
■ products (Pinterest)
■ music (Spotify…)
■ documents (Slideshare, Scribd…)
 Playing, with
■ major editors (Zynga, Playdom, Playfish, SGN, Popcap…)
■ dedicated platforms (Hi5…)
■ smaller but innovative editors (Digital Chocolate, Kobojo…)

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Social Media Landscape 2012
 Networking, with
■ personal social networks (Netlog, Tagged, MySpace, Badoo)
■ professional social network (LinkedIn, Viadeo)
■ former acquintences (MyYearBook, Classmates…)
 Buying, with
■ customer intelligence platforms (Bazaarvoice, PowerReviews)
■ purchase sharing (Polyvore, Blippy,…)
■ recommendation (Hunch)
■ social commerce offerings like Boosket
 Localization, with
■ mobile applications (Foursquare, Path, Scvngr…)
■ socialized city guides (Yelp, DisMoisOu…)
■ upcoming events or venues (Plancast)

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Top 10 uses of Social Business in Enterprises
Source: McKinsey Global Institute, July 2012

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Facebook Apps

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Why Facebook Apps
Source: http://www.phillipjenkins.co.uk/2012/09/which-social-networking-sites-should-i-target/

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Source: http://socialevo.net

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Why Facebook Apps
Source: http://www.socialbakers.com/facebook-statistics/singapore

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Examples of
Facebook Apps

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NLB – myLibrary on Facebook

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Facebook Banking
e.g. CommBank in Australia
http://www.commbank.com.au/mobile/commbank-kaching/kaching-for-facebook.html#kachingfbvideo

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Frank by OCBC
Frank by OCBC

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Standard Chartered Bank
Facebook Campaign during Ramadan
http://blog.alivenow.in/2011/02/video-standard-chartered-banks-facebook.html/

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OCBC Cycle Singapore 2013

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Citibank

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Resort World Sentosa

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Resort World Sentosa

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Watsons

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Summary

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Social media for business is not just Facebook and Facebook apps but also other
things such as crowdsourcing, work collaboration as well as mixing social
functionality (such as reviews) into transactional systems (eg. Amazon)
Source: McKinsey Global Institute, July 2012
Enterprise
Social
Network
Social KM
(KM 2.0)
Social
Collaboration
Social
Project
Management
Social Forecast
Social BPM
Crowdsourcing

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Social Business is important, and it’s
not going to go out of fashion.
If you’re not using it now, you’re already late.
Your competitor is probably using it now to engage
YOUR customers.

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NUS-ISS Course – “Social Media for Business”
 2-day course
 Covers
■ Customer Relationship Management & Customer Service (B2C & C2C)
■ Managing Business Partners and Suppliers (B2B)
■ Connected Company (Enterprise 2.0 / Collaboration / Engaging Workforce)
(B2E & E2E)
■ Crowdsourcing / Research & Product Development
 Course dates
■ Jul 8-9 , 2013
■ Sep 23-24 ,2013
■ Nov 7-8, 2013
 Course Details & Registration:
http://www.iss.nus.edu.sg/ProfessionalCourses/SearchCourse/Course
Detail/tabid/267/cid/146/

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 LinkedIn: http://www.linkedin.com/in/yuchenkuang
 Twitter: https://twitter.com/yu_chenkuang
 Find out more about Social Business (news, updates,
tips & techniques, case studies, etc.) from:
http://www.yuchenkuang.com