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Ideation and Brainstorming<br />
		Team Members<br />Meeting Times : Tuesdays 7pm<br />Kate Gory<br />Researcher<br />Lauren Johnson <br />Project Manager<...
			Agenda<br /><ul><li>What is Ideation?
Why Ideation tools are needed
Benefits of ideation tools
Disadvantages of ideation tools
Dimensions matrix
Tool evaluation
Software list
Use Case #1
Use Case #2
Wiki Page
Q/A</li></li></ul><li>What is Ideation? <br />Ideation is the process of creating new ideas. It is the process of generati...
Why Ideation is Needed	<br />Uncovers/discovers new high-potential products, markets, needs, and features. <br />Provides ...
Benefits of Ideation Tools<br /><ul><li>Advantages of Ideation Tools
Virtual Synchronous Collaboration
Asynchronous Collaboration
Efficiency in idea generation
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Prodigy Paradigm


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Prodigy Paradigm

  1. 1. Ideation and Brainstorming<br />
  2. 2. Team Members<br />Meeting Times : Tuesdays 7pm<br />Kate Gory<br />Researcher<br />Lauren Johnson <br />Project Manager<br />Munib Rizvi <br />Webmaster<br />Olufadekemi Teriba <br />Presentation Lead<br />
  3. 3. Agenda<br /><ul><li>What is Ideation?
  4. 4. Why Ideation tools are needed
  5. 5. Benefits of ideation tools
  6. 6. Disadvantages of ideation tools
  7. 7. Dimensions matrix
  8. 8. Tool evaluation
  9. 9. Software list
  10. 10. Use Case #1
  11. 11. Use Case #2
  12. 12. Wiki Page
  13. 13. Q/A</li></li></ul><li>What is Ideation? <br />Ideation is the process of creating new ideas. It is the process of generating, developing and communicating ideas.<br />Ideation software includes:<br />Mind maps<br />Flow charts<br />Word association programs <br />Generative idea creation programs<br />
  14. 14. Why Ideation is Needed <br />Uncovers/discovers new high-potential products, markets, needs, and features. <br />Provides a mechanism for the discussion and building of all known possibilities<br />Businesses<br />Students<br />Individuals<br />
  15. 15. Benefits of Ideation Tools<br /><ul><li>Advantages of Ideation Tools
  16. 16. Virtual Synchronous Collaboration
  17. 17. Asynchronous Collaboration
  18. 18. Efficiency in idea generation
  19. 19. Ideas are captured in a structured fashion
  20. 20. Condensing material into a concise and memorable format.
  21. 21. Encourages those involved to submit their ideas.
  22. 22. Team building/synergy creating activity</li></li></ul><li>Disadvantages of Ideation Tools<br /><ul><li>Unclear communication (no source of reference)
  23. 23. Lack of follow through
  24. 24. Repetition
  25. 25. Difficulty communicating meaning of output
  26. 26. Soliciting input from reluctant participants
  27. 27. Security of Intellectual Property</li></li></ul><li>Dimension Matrix<br />
  28. 28. Tool Evaluation<br /><ul><li>Accessibility:
  29. 29. Web based
  30. 30. Accessible anywhere
  31. 31. Compatible with all web browsers
  32. 32. Cost:
  33. 33. Cost per user/license
  34. 34. Ease of Use:
  35. 35. User friendly; easy to understand/use
  36. 36. Intuitive GUI
  37. 37. Storage Capacity:
  38. 38. Sufficient storage space
  39. 39. Functions:
  40. 40. Tool should accommodate a wide range of users and functions. 
  41. 41. Brainstorm/generate ideas
  42. 42. Organize & plan projects
  43. 43. Share files
  44. 44. Manage tasks
  45. 45. Create and plan presentations.
  46. 46. User scope
  47. 47. Security</li></li></ul><li>Software List<br />28 tools were evaluated<br />Each member looked at 7<br />A wide scope of tools were looked at<br />Tools for businesses/students/individuals<br />Main differences between the tools<br />Web based vs. desktop application<br />Tools geared towards businesses vs. individuals<br />
  48. 48. Use Case #1 Background<br />Kari Peters - Program Manager, Verity Inc. <br />Verity Inc. is an international financial services firm maintaining average revenue over the past 3 years of 1 billion US dollars. <br />Given their strong revenues and desire for control, Verity has decided to become its own clearing agent for all of its business. <br />Kari wants a tool that will allow for collaboration among project targets in determining departmental requirements as well as allowing the project managers to collaborate with the program manager and identify interdependencies of the various projects.<br />The tool will be used to allow the approximately 100 operational employees of each functional area to submit, view, associate/link and rank requirements for the project/program.  Since some operational areas will be distributed geographically, the tool will also ideally integrate with other collaboration tools such as instant messenger, video conference calls and emails. <br />
  49. 49. Use Case #1 Requirements & Affordances<br />Must Haves:<br />Ability to document the requirements and desired software abilities of each department.<br />Ability to produce task lists and mind maps<br />Ability to save and retrieve mind-maps and task lists <br />Ability to organize and prioritize ideas<br />Ability to restrict user access<br />Ability to organize information by project and department<br />Nice To Haves:<br />Integration with MS Outlook<br />Integration with other collaborative technologies such as Instant Messenger and Video Conferencing<br />
  50. 50. Use Case #1 Tool Selection<br />Mindjet Catalyst :<br /><br />Paid collaboration tool<br />Includes the MindJet MindManager mind mapping software. <br />$200 per user per year but the firm will save on their current video conferencing cost.  <br />No contract term is required, so Verity can purchase the software for the duration of the project and then only retain the licenses for the PMO afterwards.<br />Catalyst was the ideal tool for Verity because it included full integration with Microsoft Outlook and Office.  It also has the ability organize and prioritize ideas, group maps into workspaces by department, restrict user access, and easily document the requirements of each department and then use the software to track the duration, priority, resource assignment and status of each task.<br />
  51. 51. Use Case #2 Background<br /><ul><li>Nick Jones – IT Manager, Fortune 500 Company, Skokie, IL
  52. 52. Nick manages a 30 person international project team that consists of software developers, project managers, and analysts from the US, Ireland, and India.
  53. 53. All team members have regular access to the internet as well as tools used to conduct international conference calls but Nick is finding it difficult to work collaboratively.
  54. 54. The team wants to start an internal project to improve international working relations across all of Nick’s teams but they need a tool to assist them in this effort. Some of the internal projects Nicks plans to conduct include brainstorming activities to provide direction for tactical and strategic planning for the upcoming year, methods on how his team can work together more efficiently, and a forum to share ideas about prototyping new technologies among other efforts.</li></li></ul><li>Use Case #2 Requirements & Affordances<br /><ul><li>The overall goal in using any tool is the shared development of a collaboration strategy, possibly displayed through diagrams and other graphical displays.
  55. 55. Must haves:
  56. 56. Team members must be able meet virtually synchronously and/or asynchronously
  57. 57. Low cost tool
  58. 58. Support no less than 75 users
  59. 59. Nice to haves:
  60. 60. Video conference and e-mail notifications
  61. 61. Document storage
  62. 62. Message Boards</li></li></ul><li>Use Case #2Tool Selection<br /><ul><li>This tool was selected based on the must have needs of the client.
  63. 63. Other tools considered included Buzan's iMind Map, Mapmyself (Mapul), and Mind Genius. Of the three Mind Genius offered the best options but it was among the most expensive and therefore was not selected but should be considered as an option in the future.
  64. 64. Bubbl was selected because it's a free web application that allows users to synchronously or asynchronously brainstorm online regardless of location, operating systems, or browser.</li></li></ul><li>Wiki Page<br /><br />
  65. 65. Q/A<br />