SKEI was established in 1959 and produces ceiling fans and distribution transformers. It faced financial losses from 2006-2007 due to increased competition and outdated products. In 2008, additional investment was made to boost production. However, SKEI still faces challenges growing due to the need for more investment. Current marketing is handled by managers with no dedicated team. Plans are made to improve marketing through hiring qualified marketing staff, implementing a dealership system, and advertising. SKEI is working with CPRI to develop new transformer designs and plans to expand into substation manufacturing and transformer accessories in the future.

2. BACK GROUND HISTORY
Fashion Metal Industries (FMI) was established by a non-Bengali in 1959.
After Liberation War it was handed over to SKS vide Govt. order on 14
December 1972. At that time only one product Habib Brand Ceiling fan
was produced with limited scale. Due to administrative problem factory
was shifted to this present location and renamed as SKEI on 04 March
2001. SKEI was registered with BSIC( registration-no1953) on 04 Feb-
2001. Area of this factory is 2.057 Acre. Due to tough competition in the
market & lag of marketing fan production became unprofitable. As a result
SKEI has started to manufacture new product ( single & three phase
distribution x-former ) with limited scale
SKEI has paid Tk 3,56,00,000/= to REB & DESA as LD and factory was
almost close from 2006 to 2007 only few number of staff & workers were
there for repairing work and general administrative job.
Again in 2008, SKS has invested about 6.9 crore to SKEI to boost up this
prospecting industry and it has started as sick project. From that it tries to
show its ability but several times it faced too many challenges to grow-up
as its expected speed. That’s why now a days it needs more investment
and support to sustain in the competitive market.

3. MARKETING PROCESS
Present State of Marketing
 Project head, Manager and Admin staff take the
responsibilities for marketing
 There is no marketing research team or qualified persons
 No dealership system to expand market
 No newspaper/ bill board for advertisement.
Plan of Marketing:
 Need to appoint an Engineer/MBA (marketing )with few
marketing assistance
 Dealership system will be incorporated
 Newspaper/ bill board for advertisement will be continued.

4. EXISTING & PROPOSED ORGAN GRAM
Existing Manpower Statement
Project Head - 01 On Contract
Manager Grade-2 (ECE) - 01 Permanent
Deputy Manager (Acct) - 01 “
Assistant Engineer - 01 On Contract
Sub-Assistant Engineer - 01 ”
Office Staff - 05 Permanent
Driver - 03 ”
Security Supervisor - 01 ”
Security Guard - 07 ”
Production Supervisor - 01 On Contract
Worker - 16 Permanent
Casual Worker - 60 Daily & Monthly
Total =98

5. PRODUCTION & PROFIT STATE
Financial
Year
Actual Production
(Pcs)
Actual Sales (Pcs) Actual Profit Fan
+ X-former (TK)
Fan X-former Fan X-former
2005-2006 15,88,973.00
2006-2007 1777 - 6681 - (43,43,872.00)
2007-2008 1448 95 885 64 3,27,742.00
2008-2009 3063 830 2777 858 11,34,752.00
2009-2010 9112 781 9398 715 48,46,569.00
2010-2011 13800 1643 12614 1550 1,19,86,022.00
2011-2012 13857 2660 11238 2670 1,90,38,473.00
2012-2013 9103 1965 12387 2050 1,04,56,300.00
2013-2014 12532 1817 12937 1755 70,49,810.00
2014-2015 10546 2399 9685 2513 2,72,34,367.00

6. CPRI (CENTRAL POWER RESEARCH INSTITUTE, INDIA)
 10KVA, 15KVA, 25KVA and 37.5KVA design have been
completed (design of rest x-former will be completed
subsequently)
 As per requirement of design the raw materials(except
one) have been collected from foreign country.
 Mandrill of 10 KVA sample transformer and core cutting
have been completed
 Drawing of all name plates and Tanks have been drawn
 10 KVA Sample production will be started on 4th March
2016 (depends on arrival of one raw material)
 Testing equipments and few machines (as per demand)
will buy as soon as possible.

7. FACTORY UP GRADATION (BOT 99 DECISION)
 Demand has been already submitted to SKS for
official formality to purchase few equipments and
machine. Rest of machines will be purchased
subsequently.
 Factory rearrangement of layout will be started on
July 2016.
 As per decision of BOT , future plan will be started
step by step just after getting CPRI test certificate.

8. FUTURE PLAN OF INDUSTRIES
 With present machinery, test equipment and manpower
SKEI can fulfill not more than two percent of total
Distribution transformer market. Plan of SKEI to get more
than 15% of market demand.
 Beside power & distribution transformer there are huge
demand for Sub-station in market. SKEI has plan to start a
new project to manufacture Sub-station.
 Accessories / fittings are needed to install the transformer
on the pole which is also big market. SKEI has also plan in
future to get the share of this market.

9. RECOMMENDATION
As per BOT decision tk 3,30,00,000/= has been
approved to upgrade the factory. But to get the 15%
share of transformer market. To increase the
production capacity as well as quality product, few
machines & test equipments also skilled manpower
are required. It is also mentioned that layout plan of
the factory should be renovated. To do the all above
it needs approximate Taka 5,50,00,000/= . So rest
of the amount Taka 2,20,00,000/= should be
approved by BOT.
SKEI recommends to take necessary steps to buy all
machines and equipments as soon as possible.