The document outlines a marketing strategy focused on rebuilding and relaunching digital ad platforms while refining messaging to highlight a unique selling proposition. It details the launch of Sitka Seafood Market and a master brand campaign aimed at improving brand visibility and differentiation. The strategy also includes optimizing marketing channels and product offerings to better reach and engage target audiences.

1. MARKETING FOCUS
01
02
03
04
05
REBUILD/RELAUNCH DIGITAL ADS
Agencies will be focused on rebuilding & relaunching
existing ad platforms (Google, Bing, FB).
REFINE MESSAGING
We need to simplify and focus on a true unique selling
proposition. We will also identify how to incorporate
“Problem → Solution” tactic in messaging
LAUNCH SITKA SEAFOOD MARKET
In late August, launch new company name on owned
properties.
CREATE MASTER BRAND CAMPAIGN
Brand visibility is our largest issue. We must create a
brand experience that elevates and differentiates our
brand and our products.
LAUNCH MASTER BRAND CAMPAIGN
Create a coordinated brand launch on existing owned
channels and across all marketing channels

2. OPTIMIZING ACQUISITION MARKETING AND PRODUCT EFFORTS
● Messaging
● Brand
campaign
Rebuild
Foundation
Create/Launch
Brand Campaign
Rename
Company
Launch New
Marketing Channels
Optimize
Product Mix
● Paid Search
● Paid Social
● Email
● Affiliates
● Linear TV
● Partnerships
● Influencers
● YouTube
● Rename
provides a
better option for
widening target
audience
● OTB for non-subs
● Add-ons
● Introbox cost /
content