Senay Johnson is a brand builder and marketing strategist. She has experience developing strategies around SWOT analysis, brand building, strategic marketing for various industries, and creative direction. Her work includes developing strategic plans, websites, creative assets, and digital campaigns to drive results like increased awareness, engagement, sales and loyalty.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
Pamela Monastra is a senior-level brand marketing and communications consultant seeking a new opportunity. She has
over 20 years of experience developing brand strategies and integrated marketing campaigns for Fortune 500 companies.
She specializes in brand strategy, PR, social media marketing, and cross-channel campaigns. Previously, she held marketing
roles and founded her own agency. She offers expertise in strategic planning, creative direction, and client relationship
management.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
AD COOP is a Moroccan company that exports Argan oil and other natural products. Their current marketing strategy relies on word of mouth and trade shows. The digital marketing plan proposes improvements in three key areas:
1. Optimizing their website to improve usability, content and search engine optimization.
2. Implementing a Google AdWords campaign to drive more traffic to the site.
3. Enhancing their social media presence on Facebook and Twitter through better content, engagement and identifying influencers.
The goals are to increase website visits, improve search engine rankings, and expand brand awareness through leveraging digital channels. Recommendations focus on understanding customers and testing various strategies to determine the most
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Arlington, VA and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement. The conference includes keynote speeches, workshops, and sessions on topics such as social media, websites, brand sentiment, and measuring the impact of engagement.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
Pamela Monastra is a senior-level brand marketing and communications consultant seeking a new opportunity. She has
over 20 years of experience developing brand strategies and integrated marketing campaigns for Fortune 500 companies.
She specializes in brand strategy, PR, social media marketing, and cross-channel campaigns. Previously, she held marketing
roles and founded her own agency. She offers expertise in strategic planning, creative direction, and client relationship
management.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate consumer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, contextual relevancy, brand sentiment, and measuring the impact of engagement.
AD COOP is a Moroccan company that exports Argan oil and other natural products. Their current marketing strategy relies on word of mouth and trade shows. The digital marketing plan proposes improvements in three key areas:
1. Optimizing their website to improve usability, content and search engine optimization.
2. Implementing a Google AdWords campaign to drive more traffic to the site.
3. Enhancing their social media presence on Facebook and Twitter through better content, engagement and identifying influencers.
The goals are to increase website visits, improve search engine rankings, and expand brand awareness through leveraging digital channels. Recommendations focus on understanding customers and testing various strategies to determine the most
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
This white paper provides tips for search marketers to successfully use Facebook ads. It recommends to first understand your existing audience on Facebook through their page Insights. Then to identify initial ad targeting using keywords from top performing search terms and translating them to relevant Facebook interests and likes. It also advises targeting existing page fans and their friends to reach a similar audience likely to convert. The key is to balance expanding the audience while refining traffic quality by testing different ad creatives, landing pages, and targeting parameters.
This marketing professional seeks to leverage over 20 years of experience developing and executing effective marketing strategies and communications programs. She has a proven track record of improving marketing ROI for a diverse range of companies and industries. Her expertise includes marketing, branding, public relations, website design, social media, and lead generation strategies. She is a motivated self-starter able to work independently and collaborate effectively with others to achieve business goals.
Latasha Owens Hobdy is a highly creative and decisive leader with over 15 years of experience driving growth across competitive markets. She has held leadership roles at Verizon Wireless, Bristol Myers-Squibb, and Essence Magazine developing innovative marketing campaigns, strategic partnerships, and brand management strategies. Her expertise includes digital and social media, sponsorship, events, product integration, and developing culturally relevant programs to expand market share.
Patrick Heffernan is a highly effective marketing executive with over 30 years of experience across advertising, strategic planning, digital engagement, promotion, and sports marketing. He has built iconic national brands and led teams of up to 75 people. Some of his career highlights include growing a client base that resulted in over $4 million in new revenue and architecting a promotion plan that increased sales leads by 59% and sales by 100%.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
Michael Price is an experienced digital media marketer with 15 years of experience leading social media strategies and teams. He has a proven track record of success, having increased ROI and key metrics for many brands. Some of his accomplishments include developing a strategy that increased ROAS for Rent-A-Center by 10.7x and leading initiatives that doubled social engagement. He receives strong recommendations that highlight his strategic skills, results-focused work, and ability to inspire and mentor teams.
John E. Smith is a strategic marketing professional with over 15 years of experience in digital marketing, market research, and client management. He has worked at General Motors developing youth market strategies and key market summaries. His career accomplishments include developing GM's first youth market report and saving the company $150,000 by leveraging a data analysis tool.
The document provides guidance on creating an effective event marketing plan with five key sections: objective, strategy, tactics (pre-show, at-show, post-show), evaluation, and conclusion. It emphasizes determining a specific, measurable objective based on event type and audience; developing a strategy to achieve the objective by segmenting customers and prospects; and outlining tactics for promotion before the event, activities at the event booth, and follow-up after the event. The document stresses the importance of pre-show promotion, booth design, staff training, giveaways, and post-event follow up to maximize return on investment from event participation.
1. Kuno Creative saw declining revenues and implemented an inbound marketing strategy using blogging, landing pages, and email nurturing to drive traffic, leads, and sales. This approach doubled their revenue and profitability.
2. Their planning process included defining their offerings, resources, sales process, and pricing to attract better clients and qualify leads. They also eliminated unprofitable services and clients.
3. Through consistent blogging, offers, and email marketing, Kuno Creative was able to grow their website traffic from 500 to 18,000 monthly visits and leads from 5 to 400 per month. Their client retainers increased from 3 to 35.
Matt Beckman - Strategic Marketing ResumeU.S. Bank
Detail-orientated marketing executive with proven analytical, managerial and leadership abilities in developing and executing multiple and simultaneous digital and traditional marketing strategies. A strategic team leader and motivator of positive growth with outstanding product sales, media marketing, public relations and employee/customer brand advocacy strategies. Recognized ability to consistently develop annual and long-range marketing and communications plans while exceeding budget revenue goals and customer service objectives.
Summarization of core marketing concepts and the marketing strategy framework. This includes elements that should be applied when devising and developing a marketing strategy for a company.
Tommy Guthrie is a marketing and communications professional with over 30 years of experience developing and executing marketing strategies and campaigns for retail companies. He has a proven track record of managing multi-million dollar budgets and leading teams to achieve business goals. Tommy is proficient in various software programs and seeks a position where he can utilize his strong organizational, communication, and project management skills.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness, and generate leads and revenue for their clients. Some of their services include social media marketing, email marketing, video production, website development, and running promotional campaigns.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
Marisa Cogan has over 15 years of experience in B2B marketing. She has a proven track record of developing marketing strategies and campaigns that drive sales, build brand awareness, and increase lead generation. She is skilled in strategic planning, marketing communications, social media, event planning, and project management. Her experience includes roles as Director of Product Marketing, Marketing Manager, and Vice President of Marketing & Events.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
Jennifer Ash is a marketing director with over 10 years of experience in creative project management, sales, client communication, and developing marketing strategies. She has worked in various roles for companies such as Advantage MediaGroup, Gray Collective, Wrangler Jeans, and Dr Pepper Snapple Group.
Christina Dominguez is seeking an entry-level marketing coordinator position. She has a bachelor's degree in marketing and corporate management from California State University East Bay with a 3.52 GPA. Her experience includes positions in sales administration, marketing coordination, fundraising coordination, and preschool teaching. She has skills in areas like customer service, direct marketing, social media management, and web-based marketing.
The document provides information about the "Online Engagement Marketing" conference to be held from January 27-29, 2010 in Washington, DC. The conference will provide training on generating customer engagement, developing customer-centric marketing approaches, utilizing analytics to evaluate engagement, and connecting creativity with engagement. Attendees will learn how to increase consumer engagement, create positive brand sentiment, develop engagement marketing strategies, and measure engagement effectiveness. The conference includes keynote speakers, workshops, and sessions on various engagement topics over the course of two and a half days.
The document provides information about an upcoming conference on online engagement marketing to be held from January 27-29, 2010 in Washington, DC. The conference will provide workshops and sessions to teach attendees how to generate customer engagement, develop customer-centric marketing approaches, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. Attendees will learn how to increase consumer engagement, create positive brand sentiment, and identify measures to gauge marketing campaign effectiveness.
This white paper provides tips for search marketers to successfully use Facebook ads. It recommends to first understand your existing audience on Facebook through their page Insights. Then to identify initial ad targeting using keywords from top performing search terms and translating them to relevant Facebook interests and likes. It also advises targeting existing page fans and their friends to reach a similar audience likely to convert. The key is to balance expanding the audience while refining traffic quality by testing different ad creatives, landing pages, and targeting parameters.
This marketing professional seeks to leverage over 20 years of experience developing and executing effective marketing strategies and communications programs. She has a proven track record of improving marketing ROI for a diverse range of companies and industries. Her expertise includes marketing, branding, public relations, website design, social media, and lead generation strategies. She is a motivated self-starter able to work independently and collaborate effectively with others to achieve business goals.
Latasha Owens Hobdy is a highly creative and decisive leader with over 15 years of experience driving growth across competitive markets. She has held leadership roles at Verizon Wireless, Bristol Myers-Squibb, and Essence Magazine developing innovative marketing campaigns, strategic partnerships, and brand management strategies. Her expertise includes digital and social media, sponsorship, events, product integration, and developing culturally relevant programs to expand market share.
Patrick Heffernan is a highly effective marketing executive with over 30 years of experience across advertising, strategic planning, digital engagement, promotion, and sports marketing. He has built iconic national brands and led teams of up to 75 people. Some of his career highlights include growing a client base that resulted in over $4 million in new revenue and architecting a promotion plan that increased sales leads by 59% and sales by 100%.
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
Michael Price is an experienced digital media marketer with 15 years of experience leading social media strategies and teams. He has a proven track record of success, having increased ROI and key metrics for many brands. Some of his accomplishments include developing a strategy that increased ROAS for Rent-A-Center by 10.7x and leading initiatives that doubled social engagement. He receives strong recommendations that highlight his strategic skills, results-focused work, and ability to inspire and mentor teams.
John E. Smith is a strategic marketing professional with over 15 years of experience in digital marketing, market research, and client management. He has worked at General Motors developing youth market strategies and key market summaries. His career accomplishments include developing GM's first youth market report and saving the company $150,000 by leveraging a data analysis tool.
The document provides guidance on creating an effective event marketing plan with five key sections: objective, strategy, tactics (pre-show, at-show, post-show), evaluation, and conclusion. It emphasizes determining a specific, measurable objective based on event type and audience; developing a strategy to achieve the objective by segmenting customers and prospects; and outlining tactics for promotion before the event, activities at the event booth, and follow-up after the event. The document stresses the importance of pre-show promotion, booth design, staff training, giveaways, and post-event follow up to maximize return on investment from event participation.
1. Kuno Creative saw declining revenues and implemented an inbound marketing strategy using blogging, landing pages, and email nurturing to drive traffic, leads, and sales. This approach doubled their revenue and profitability.
2. Their planning process included defining their offerings, resources, sales process, and pricing to attract better clients and qualify leads. They also eliminated unprofitable services and clients.
3. Through consistent blogging, offers, and email marketing, Kuno Creative was able to grow their website traffic from 500 to 18,000 monthly visits and leads from 5 to 400 per month. Their client retainers increased from 3 to 35.
Matt Beckman - Strategic Marketing ResumeU.S. Bank
Detail-orientated marketing executive with proven analytical, managerial and leadership abilities in developing and executing multiple and simultaneous digital and traditional marketing strategies. A strategic team leader and motivator of positive growth with outstanding product sales, media marketing, public relations and employee/customer brand advocacy strategies. Recognized ability to consistently develop annual and long-range marketing and communications plans while exceeding budget revenue goals and customer service objectives.
Summarization of core marketing concepts and the marketing strategy framework. This includes elements that should be applied when devising and developing a marketing strategy for a company.
Tommy Guthrie is a marketing and communications professional with over 30 years of experience developing and executing marketing strategies and campaigns for retail companies. He has a proven track record of managing multi-million dollar budgets and leading teams to achieve business goals. Tommy is proficient in various software programs and seeks a position where he can utilize his strong organizational, communication, and project management skills.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness, and generate leads and revenue for their clients. Some of their services include social media marketing, email marketing, video production, website development, and running promotional campaigns.
J2X Media is a full-service digital marketing agency that provides data-driven, creative marketing solutions to engage customers and drive business objectives. They utilize research, content creation, and strategic campaign execution across online and social media channels to acquire new customers, increase brand awareness and engagement, and generate leads and sales. Their comprehensive approach includes assessing client needs, crafting customized programs, executing campaigns, and analyzing results to continually refine marketing strategies.
Marisa Cogan has over 15 years of experience in B2B marketing. She has a proven track record of developing marketing strategies and campaigns that drive sales, build brand awareness, and increase lead generation. She is skilled in strategic planning, marketing communications, social media, event planning, and project management. Her experience includes roles as Director of Product Marketing, Marketing Manager, and Vice President of Marketing & Events.
This document provides information about an upcoming conference on online engagement marketing. The conference will take place from January 27-29, 2010 in Washington, DC and will teach attendees how to generate customer engagement, develop a customer-centric approach, utilize analytics to evaluate engagement, and connect creativity with engagement strategies. The conference includes workshops, keynote speakers, and sessions on topics such as social media, websites, brand sentiment, and garnering management buy-in for engagement initiatives.
Jennifer Ash is a marketing director with over 10 years of experience in creative project management, sales, client communication, and developing marketing strategies. She has worked in various roles for companies such as Advantage MediaGroup, Gray Collective, Wrangler Jeans, and Dr Pepper Snapple Group.
Christina Dominguez is seeking an entry-level marketing coordinator position. She has a bachelor's degree in marketing and corporate management from California State University East Bay with a 3.52 GPA. Her experience includes positions in sales administration, marketing coordination, fundraising coordination, and preschool teaching. She has skills in areas like customer service, direct marketing, social media management, and web-based marketing.
Unlocking the World of Audience Relationship ManagementSyncapse
This document discusses how brands can better leverage social media to drive business results. It recommends taking social media from an experimental stage to an integrated part of marketing that creates relevant customer connections. It also recommends establishing marketing processes to create tangible business impacts, like increased sales and loyalty. The document outlines L'Oreal Canada's social media approach which includes insight-based planning, optimized execution, and informed marketing measurement to better understand customers and measure social media's contribution to business goals.
Enhancing Brand Image Through Sponsorship & Event Management.pdfJackSparrow11348
The document discusses strategies for enhancing brand image through sponsorship and event management. It provides an overview of how sponsorship can increase brand awareness and enhance brand perception by establishing brand presence, building visibility, and creating positive associations. The document also discusses selecting appropriate sponsorship opportunities aligned with brand values and target audiences, as well as measuring return on investment.
The document discusses branding essence and strategic branding services. It emphasizes rethinking and renovating brands to capture emotional brand essence. It outlines seven core values of branding including brand imagery, product positioning, and defining brand essence. It discusses delivering actionable solutions through proprietary models and analyzing brands. The document promotes helping clients accelerate growth profitably through brand renovation.
Synergistics Consulting provides transformational marketing strategies and brand building services to energize clients' growth. They assess knowledge, facilitate brainstorming, and focus organizations. If desired, they can also lead marketing strategy execution to ensure success. They have experience building world-class brands for companies like Kraft Foods, Disney, M&M/Mars, and helped launch new businesses and products. Their proven results include re-launching and growing brands 50%+, increasing leads by 60%, and successfully introducing clients to new markets.
Synergistics Consulting provides transformational marketing strategies and brand building services to energize clients' growth. They assess knowledge, facilitate brainstorming, and focus organizations. If desired, they can also lead marketing strategy execution to ensure success. They have experience building well-known brands and launching new products, businesses, and sales channels for companies in various industries. Their proven results include re-launching and growing brands through new marketing programs.
BSocial is a social media agency that helps brands establish social media presences and engage with customers. It offers services like social media strategy, community management, advertising, and insights to help brands meet their objectives. BSocial takes a brand's objectives and turns them into an effective social media persona and strategy. It then activates the strategy across social platforms using various services and measures results. BSocial prides itself on its refined process for building successful social brands on time and on budget.
Patrick McAuley B2B Integrated Marketing Communications (2019)Pat McAuley
Patrick McAuley is an experienced B2B marketing leader with over 15 years of experience leading communications strategies and integrated marketing programs. He has held leadership roles such as Chief Strategy Officer and Director of various marketing functions where he has delivered measurable business results such as increased brand awareness, qualified leads, and sales. McAuley has a proven track record of transforming brands and driving growth through strategic marketing initiatives.
This document provides information about an upcoming conference on online engagement marketing. The conference will teach attendees how to generate company-wide buy-in for engagement marketing, utilize different media channels to interact with consumers, evaluate engagement using analytics, and connect creativity to engagement strategies. Key topics will include measuring the impact of marketing on attitudes and behavior, understanding the role of creativity, and communicating engagement as a primary strategy. Attendees will include those in marketing, advertising, promotions, brand management, and integrated marketing.
Public Relations (PR) is an indispensable asset on the startup journey to success. Effective PR can bolster your visibility, build credibility, and establish a robust brand presence in a crowded market. In this comprehensive PR strategies guideline, we’ll delve into the top PR strategies tailored specifically for startups.
Ylorie C. Anderson is an experienced executive management professional with a track record of success in brand management, consumer marketing, organizational development, and project management. She has led marketing and sales teams, driving growth, profitability, and new product development. Her background includes roles in consulting, consumer products, real estate, and technology sales.
This document provides strategies for maximizing success on Facebook marketing. It discusses understanding your target audience through Facebook insights, crafting engaging content with compelling images and videos, optimizing ad campaigns through testing and monitoring metrics, and building a community by encouraging user generated content and conversations. The conclusion states that by employing these Facebook marketing strategies of understanding audiences, creating content, optimizing ads, and building a community, businesses can unlock unprecedented success.
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
Seo & Social Media for Business (SPD Media Group)SPD Media Group
The document discusses various digital marketing services that SPD Media Group provides to help drive extra sales for businesses, including SEO, social media marketing, and PPC advertising. The services are aimed at improving websites' visibility in search engines, engaging customers on social media, and driving targeted traffic to sites through paid search advertising. SPD Media Group tailors their SEO, social media management, and PPC strategies to each client's specific needs and goals in order to effectively promote brands and products online.
Alexandra Morehouse managed over 200 employees and a budget of over $100 million at AAA. She delivered incremental revenues of $102 million, grew revenues 20-30% higher than industry average annually since 2004, and increased customer retention resulting in a $48 million increase in profits. She revitalized AAA's 100-year-old brand, expanding its advertising and awareness while reducing marketing costs 50% through digital and social media strategies.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
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popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
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In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
1. SENAY JOHNSON
Brand Builder and Marketing Strategist
VISIONARY
NATURAL LEADER !
DECISIVE INNOVATOR
WELL-INFORMED S T R AT E G I C
ACTION & ACHIEVEMENT ORIENTED
A N A LY T I C A L S Y S T E M AT I C
Fr a n k C R E AT I V E
ENTREPRENEURIAL
CHANGE AGENT
2. STRATEGY DEVELOPMENT
SWOT analysis OBJECTIVE: Gain in-depth understanding of business
operations, sales and purchasing to develop business plan,
strategy and marketing plan that increases sales and traffic
seasonality report
STRATEGY: Utilize qualitative and quantitative data to
industry trends identify strengths, weaknesses, opportunities and threats,
consumer and industry trends, sales trends and pricing
consumer insights constructs, and brand sentiment
APPROACH: Collect and analyze data, identify patterns,
demographics past successes and opportunities, and translate learnings
sales, gross profit into new business opportunities
and SKU analysis DELIVERABLES: Present plan and gain buy-in from Senior
Management and key stakeholders; develop comprehensive
field feedback communication plan to field
RESULTS: Positive marketing ROI, marketed sales
promotional planning increase year over year, +4% comp sales and +8.5% comp
gross profit increase
pricing
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3. BRAND BUILDING | LIFESTYLE
OBJECTIVE: Create authentic brand for personal
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communicates brand and generates new business
STRATEGY: Use training style and approach as point
of differentiation; Develop tagline that communicates
key attributes and reinforces brand with consistent
messaging across all advertising and marketing
vehicles
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amazing results but also creates a foundation for a
positive lifestyle change
APPROACH: Identify product benefits; Assess
competitive landscape; Integrate SWOT analysis and
client goals into business and marketing plan
DELIVERABLES: Develop brand identity, positioning
statement and tagline; create script for and co-produce
video testimonials; develop website architecture and
lead creative development
RESULTS: www.kareyspady.ca
www.senayjohnson.ca
416.721.3861
4. BRAND BUILDING | RESTAURANT
OBJECTIVE: Develop overarching brand architecture
for Zellers Family Restaurant
STRATEGY: Create emotional link with customer
based on childhood memories; integrate with retail
strategy around Family Fun
MESSAGE: We Bring Families Together™
APPROACH: Redesign logo to incorporate new
tagline; present top-selling program with family feel;
utilize promotional partners to reinforce messaging;
engage sales force
DELIVERABLES: Digital - website, electronic direct
mail, blog seeding, banner ads, associate microsite,
social media; in-store - signage, PA announcements,
table tents; print – flyer ad
RESULTS: Sales of featured product doubled with new
creative; high sales force engagement; strong blog
coverage; consideration for use as retail positioning
www.senayjohnson.ca
416.721.3861
5. STRATEGIC MARKETING | ALCOHOLIC BEVERAGE
OBJECTIVE: Drive awareness and sales of Woody’s
Vodka Coolers for Summer 2011 campaign, particularly
for new products and growth sub-brand
STRATEGY: Develop various partnerships centered
around targets’ lifestyle to increase awareness and
maximize advertising dollars; utilize digital and social
media to increase awareness and relevancy
APPROACH: Target communication and marketing
towards primary growth market, without alienating
current demographics of primary category
DELIVERABLES: OOH, radio, print, digital, and social
media; Partnerships with NXNE, Z103.5 and Horseshoe
Resort; Social media content; Website architecture
RESULTS (interim): Increased Facebook Fans by
+2,352% over 3 week period; Target market
engagement increased; 100% sponsorship for contest
prizing
www.senayjohnson.ca
416.721.3861
6. STRATEGIC MARKETING | RESTAURANT
OBJECTIVE: increase advertising and build brand
awareness, customer loyalty and frequency of visits
STRATEGY: Utilize digital marketing as a cost effective
and direct way to connect with our consumer
APPROACH: Lead agency in website development,
including architecture and content; develop
communication plan
MESSAGE: Promotional; educational; reward for
loyalty / frequency; consumer research; feedback
TACTICS: Website, electronic direct mail, blog
seeding, online ads, cross-promotional links
RESULTS: Database grew from 300 to 8,000 unique
contacts in 8 months. Increased brand awareness,
customer loyalty. Electronic direct mail campaign
achieved 0.24% click through rate; 55% offer
redemption rate
www.senayjohnson.ca
416.721.3861
7. CREATIVE DIRECTION | PRINT, WEBSITE, TV
OBJECTIVE: Reposition and elevate brand, aligning
with primary retail customer
STRATEGY: Redesign logo, website, menu and
marketing materials and launch during 80th Anniversary
MESSAGE: Ensured consistent message, tone & feel
across all marketing and advertising touch points
including print, online, TV
APPROACH: Commissioned photo shoots; designed
new menu layout and copy; led agency in website
layout, content and look and feel; facilitated production
of TV spots
DELIVERABLES: Website architecture and content,
menu creative and copy, video spots for broadcast and
web, print ads, sales materials
RESULTS: Website visits and enquiries increased by
200%; clean, streamlined menu creative
www.senayjohnson.ca
416.721.3861
8. ACCOUNT SERVICES | DIGITAL
OBJECTIVE: Enhance relationship and grow business
for consumer packaged goods client at digital creative
agency; Lead production of website for national launch
of product
STRATEGY: Utilize retail and consumer packaged
goods experience to build credibility with client and
develop strategic initiatives to help grow business
DELIVERABLES: Lead Creative Team, Production,
Copywriter and Media Buyer in development and
execution of English and French website, big box and
leaderboard ads, social media strategy, and contest for
all brands within client portfolio; Develop Word of Mouth
program for Fall campaign
RESULTS: Website delivered on time and on budget;
ads and social media strategy increased awareness
and engagement
www.senayjohnson.ca
416.721.3861
9. SENAY JOHNSON
BRAND BUILDER AND MARKETING STRATEGIST
HOME: 416 . 7 21 . 3 8 61
EMAIL: S E N AY @ S E N AY J O H N S O N . C A
WEBSITE: W W W. S E N AY J O H S O N . C A
LINKEDIN: C A . L I N K E D I N . C O M / I N / S E N AY J O H N S O N