2. Part 1: Executive Summary
• Catalyst Datacenter wishes to formalize its services and plan for the sale
accordingly.
• Our Aim till 2015 is to ensure maximum customer Acquisition is done.
• All the services are explained in details as per further slides.
• Key to Success : Sales force ( at least 2 )
• Covering SME entirely
• Public Sector
• Foreign Market
Datacenter Business Plan
6/8/2014
3. Part 2: Business Concept
• Server Co-Location: Catalyst proposes a wide range of co-location
options for clients needing a secure and stable environment for their
existing hardware. Co-locating within the data center is plain,
reasonable, inexpensive and hassle free. 100% availability is the key
for successful hosting companies and Catalyst has State of the art
infrastructure & round the clock support services team in place to
deliver it.
• Value : Gurgaon – Colocation is a saleable service as for the Gurgaon based
companies as we are next door. However market pricing is cheap and power
cost is a concern.
• Our interaction have shown customer will increase their base if he sees
saving in the offering compared to market.
• Our Analysis says Customer pays 0-10-15% as an extra in this segment Only.
Ex : Webaroo , Cocubes , Barden IT , Comeco , Value first etc.
Datacenter Business Plan
6/8/2014
4. Part 2: Business Concept
•Hosting/Cloud Services: Catalyst provides hosting server solutions and
builds solutions for clients leveraging its strategic alliances with
industry leaders like VMware, HP, Oracle, SUN, Adobe, Microsoft,
Cisco, F5 etc. Our enterprise-class IT infrastructure is designed to
ensure the highest levels of manageability, security and scalability.
• Customers go in for hosting(Virtualization) if it is a part of complete solution.
But this is a profitable proposition .
• We can host outside customers with DR at Dubai or US. India customers will be
opportunity driven.
• ISV driven model needs to be explored singularly.i.e TALLY , applications like
asset management ,VocoSolutions , NMS etc.
• Our Analysis/Experience says Customer pays 20 – 50% extra in this segment
generally.
EX: HBG , Tristar ,Minfi Guinea for now.
Datacenter Business Plan
6/8/2014
5. Part 2: Business Concept
•Cloud Services: Catalyst provides cloud server solutions and builds
solutions for clients having strategic alliances with
Option 1: Buying all servers upfront ( 16 servers )
Option 2: Leasing all servers.
Option 3: Rental option
Option 4: Refurbished servers used in US DC- Hurricane ( scaled as per
requirement) Proposed by Mr Ray.
Option 5 : Refurbished Servers to be sent to India to be used along side our
current infrastructure.
Approximate Costing :
Option 1 :: Rs 3.5 lacs to 5 lacs per server.
Option 2 :: Rs 94 per thousand.
Option 3 :: Rs 16000 per server per month . Total = Rs 256,000 per month.
Option 4 : 500 USD per server . so 16 servers are 8000 USD + DC costs
Option 5 : Duty Cost + cost from Option 4
Datacenter Business Plan
6/8/2014
6. Suggestion
•Ground floor to be used for following clientele only on HACS .
• Hosting
• Cloud
•First floor or Basement be used for Colocation on open Racks .
• Cooling will be taken from chiller using AHU ‘s.
( We propose 40 Racks – Open for colocation to be based on first floor ,
this may be shifted as and when we have customer requirement of 6
Racks colocation)
Approx racks placement :
Finance area = 25 -28 racks , hall = 50 -55 racks , 3 cabins = 15-18 racks
6/8/2014 Datacenter Business Plan
7. Part 2: Business Concept - Services
•Database Upgrade Service
•Back up as a Service
•DR as a Service
•Consulting Service – Tender/proposal based design service
•Audit:
•Engineering Services
•Managed Services
•SaaS Based Oracle Solutions
IN TOTAL
IT AS A SERVICE
Datacenter Business Plan
6/8/2014
8. Part 3: Market Analysis – Colocation /Hosting
/Cloud
• Colocation : 10 Racks for 2014-2015 (India Based)
• Hosting/Cloud : 06 Clients for 2014-2015 ( Foreign Based )
• 10- 15 Clients for 2014-15 ( India Based )
• Services : 01 client for Consulting ( Foreign Based)
• Engg Service 02 client (India Based )
• Database as a Upgrade Service 03 client (India Based)
• Pricing and Promotion : We need to evaluate and keep our market as
per Market .
• Promotions : Our presence is not known . We need to make ourselves known
in the market. Sales Team need to come on field NOW.
Datacenter Business Plan
6/8/2014
9. Part 5: Marketing Plan
▪ The Marketing Plan section details what you propose to
accomplish, and is critical in obtaining funding to pursue new
initiatives.
▪ The Marketing Plan section:
▪ Explains (from an internal perspective) the impacts and results of past
marketing decisions.
▪ Explains the external market in which the business is competing.
▪ Sets goals to direct future marketing efforts.
▪ Sets clear, realistic, and measurable targets.
▪ Includes deadlines for meeting those targets.
▪ Provides a budget for all marketing activities.
▪ Specifies accountability and measures for all activities.
Datacenter Business Plan
6/8/2014
10. Part 5: Marketing Plan
▪ External Market Focus :
•Cloud Services : North India ( with Targus ) , Restaurant ( Dreamsol)
•Hosting : Foreign Market , Indian Market ( SME + ISV )
•Colocation : Gurgaon based companies
•All other services will be opportunity driven for now.
•We expect DR AND BACKUP AS A SERVICE will sell along with cloud.
▪ Sets goals to direct future marketing efforts.
▪ Sets clear, realistic, and measurable targets.
▪ Includes deadlines for meeting those targets.
▪ Provides a budget for all marketing activities.
▪ Specifies accountability and measures for all activities.
Datacenter Business Plan
6/8/2014
11. Part 6: Financial Plan (Slide 1 of 2)
• The Financial Plan translates your company's goals into specific financial
targets.
• The Financial Plan section:
• Clearly defines what a successful outcome entails. The plan isn't merely a
prediction; it implies a commitment to making the targeted results happen
and establishes milestones for gauging progress.
• Provides you with a vital feedback-and-control tool. Variances from
projections provide early warnings of problems. When variances occur, the
plan can provide a framework for determining the financial impact and the
effects of various corrective actions.
• Anticipate problems. If rapid growth creates a cash shortage due to
investment in receivables and inventory, the forecast should show this. If
next year's projections depend on certain milestones this year, the
assumptions should spell this out.
Datacenter Business Plan
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12. Part 6: Financial Plan (Slide 2 of 2)
• The Financial Plan is the most essential part of your Business Plan. It
shows investors the timeframes you have scheduled to make profits.
• Some elements of the Financial Plan include:
• Important Assumptions
• Key Financial Indicators
• Break-even Analysis
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios
• Long-term Plan
Datacenter Business Plan
6/8/2014
13. ▪ Short-term Forecast: Projects either the current year or a rolling 12-
month period by month. This type of forecast should be updated at least
monthly and become the main planning and monitoring vehicle.
▪ Budget: Translates goals into detailed actions and interim targets. A
budget should provide details, such as specific staffing plans and line-item
expenditures.
– The size of a company may determine whether the same model used to
prepare the 12-month forecast can be appropriate for budgeting.
– In any case, unlike the 12-month forecast, a budget should generally be frozen
at the time they are approved.
Different Financial Planning Options
(Slide 1 of 2)
Datacenter Business Plan
6/8/2014
14. ▪ Strategic Forecast: Incorporates the strategic goals of the company into
the projections. For startup companies, the initial Business Plan should
include a month-by-month projection for the first year, followed by annual
projections for a minimum of three years.
▪ Cash Forecast: Breaks down the budget and 12-month forecast into more
detail. The focus of these forecasts is on cash flow, rather than accounting
profit, and periods may be as short as a week in order to capture
fluctuations.
Different Financial Planning Options
(Slide 2 of 2)
Datacenter Business Plan
6/8/2014
