Catalyst Datacenter wishes to formalize and expand its colocation, hosting, and cloud services. It aims to maximize customer acquisition by 2015 through a sales force covering small and medium enterprises, the public sector, and foreign markets. The business plan evaluates options for purchasing or leasing server hardware and outlines targets for 10-15 colocation and hosting clients in 2014-2015, both domestic and foreign. A marketing plan is included to make Catalyst's services known and direct future efforts, with goals and budgets set for cloud, hosting, and other opportunities.

1. Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
Business Plan -Datacenter

2. Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
Part 1: Executive Summary
• Catalyst Datacenter wishes to formalize its services and plan for the sale
accordingly.
• Our Aim till 2015 is to ensure maximum customer Acquisition is done.
• All the services are explained in details as per further slides.
• Key to Success : Sales force ( at least 2 )
• Covering SME entirely
• Public Sector
• Foreign Market
Datacenter Business Plan
6/8/2014

3. Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
Part 2: Business Concept
• Server Co-Location: Catalyst proposes a wide range of co-location
options for clients needing a secure and stable environment for their
existing hardware. Co-locating within the data center is plain,
reasonable, inexpensive and hassle free. 100% availability is the key
for successful hosting companies and Catalyst has State of the art
infrastructure & round the clock support services team in place to
deliver it.
• Value : Gurgaon – Colocation is a saleable service as for the Gurgaon based
companies as we are next door. However market pricing is cheap and power
cost is a concern.
• Our interaction have shown customer will increase their base if he sees
saving in the offering compared to market.
• Our Analysis says Customer pays 0-10-15% as an extra in this segment Only.
Ex : Webaroo , Cocubes , Barden IT , Comeco , Value first etc.
Datacenter Business Plan
6/8/2014

4. Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
Part 2: Business Concept
•Hosting/Cloud Services: Catalyst provides hosting server solutions and
builds solutions for clients leveraging its strategic alliances with
industry leaders like VMware, HP, Oracle, SUN, Adobe, Microsoft,
Cisco, F5 etc. Our enterprise-class IT infrastructure is designed to
ensure the highest levels of manageability, security and scalability.
• Customers go in for hosting(Virtualization) if it is a part of complete solution.
But this is a profitable proposition .
• We can host outside customers with DR at Dubai or US. India customers will be
opportunity driven.
• ISV driven model needs to be explored singularly.i.e TALLY , applications like
asset management ,VocoSolutions , NMS etc.
• Our Analysis/Experience says Customer pays 20 – 50% extra in this segment
generally.
EX: HBG , Tristar ,Minfi Guinea for now.
Datacenter Business Plan
6/8/2014

5. Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
Part 2: Business Concept
•Cloud Services: Catalyst provides cloud server solutions and builds
solutions for clients having strategic alliances with
Option 1: Buying all servers upfront ( 16 servers )
Option 2: Leasing all servers.
Option 3: Rental option
Option 4: Refurbished servers used in US DC- Hurricane ( scaled as per
requirement) Proposed by Mr Ray.
Option 5 : Refurbished Servers to be sent to India to be used along side our
current infrastructure.
Approximate Costing :
Option 1 :: Rs 3.5 lacs to 5 lacs per server.
Option 2 :: Rs 94 per thousand.
Option 3 :: Rs 16000 per server per month . Total = Rs 256,000 per month.
Option 4 : 500 USD per server . so 16 servers are 8000 USD + DC costs
Option 5 : Duty Cost + cost from Option 4
Datacenter Business Plan
6/8/2014

6. Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
Suggestion
•Ground floor to be used for following clientele only on HACS .
• Hosting
• Cloud
•First floor or Basement be used for Colocation on open Racks .
• Cooling will be taken from chiller using AHU ‘s.
( We propose 40 Racks – Open for colocation to be based on first floor ,
this may be shifted as and when we have customer requirement of 6
Racks colocation)
Approx racks placement :
Finance area = 25 -28 racks , hall = 50 -55 racks , 3 cabins = 15-18 racks
6/8/2014 Datacenter Business Plan

7. Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
Part 2: Business Concept - Services
•Database Upgrade Service
•Back up as a Service
•DR as a Service
•Consulting Service – Tender/proposal based design service
•Audit:
•Engineering Services
•Managed Services
•SaaS Based Oracle Solutions
IN TOTAL
IT AS A SERVICE
Datacenter Business Plan
6/8/2014

8. Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
Part 3: Market Analysis – Colocation /Hosting /Cloud
• Colocation : 10 Racks for 2014-2015 (India Based)
• Hosting/Cloud : 06 Clients for 2014-2015 ( Foreign Based )
• 10- 15 Clients for 2014-15 ( India Based )
• Services : 01 client for Consulting ( Foreign Based)
• Engg Service 02 client (India Based )
• Database as a Upgrade Service 03 client (India Based)
• Pricing and Promotion : We need to evaluate and keep our market as
per Market .
• Promotions : Our presence is not known . We need to make ourselves known
in the market. Sales Team need to come on field NOW.
Datacenter Business Plan
6/8/2014

9. Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
Marketing Plan
▪ External Market Focus :
•Cloud Services : North India ( with Targus ) , Restaurant ( Dreamsol)
•Hosting : Foreign Market , Indian Market ( SME + ISV )
•Colocation : Gurgaon based companies
•All other services will be opportunity driven for now.
•We expect DR AND BACKUP AS A SERVICE will sell along with cloud.
▪ Sets goals to direct future marketing efforts.
▪ Sets clear, realistic, and measurable targets.
▪ Includes deadlines for meeting those targets.
▪ Provides a budget for all marketing activities.
▪ Specifies accountability and measures for all activities.
Datacenter Business Plan
6/8/2014

10. Catalyst Confidential. Copyright 2014 Catalyst and/ or its affiliates. All rights reserved.
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